mv history
Post on 10-May-2015
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a brief History of Music Promos
www.petesmediablog.blogspot.com
@petesmediablog
#bfiMV
Outline of the Session
• history of music promo: from early origins+ some ways of analysing
• Ten Tips for making your own music promo
• Task over lunch
• later: Corin Hardy (Director)
What is a Music Video?
•lasts the length of the song (but sometimes longer)
•features the artist (but not always)
•can tell a story (but doesn’t have to)
•needs to be visually memorable and worth repeat viewings
1930s experimentation
Soundies
Scopitones
1960s
1970s
1980s
Madonna
Michael Jackson
controversy- MV back in the news
Method of analysis(from Andrew Goodwin)
• Genre characteristics
• Visuals relationship with Lyrics and Music
• Need to sell artist as star
• Voyeurism/looking
• Intertextuality
Genre
Visuals relationship with lyrics and music
Star image
Voyeurism- the ‘look’
Voyeurism- the ‘look’
intertextuality
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