must read guide to anchor pricing strategies

-Anchor Pricing Price IntelligentlyTM

Anchor Pricing for Dummies

An introduction to anchor pricing and its impact on your bottom line

Anchor Price – A price that customers use as a basis of comparison when shopping

Anchor prices are used to make other tiers of services seem like great values

Anchor pricing harnesses the power of suggestion and gives

your customers a frame of reference

Anchor pricing also guides your customer to the package you want them to choose

For example, let’s look at this laptop advertisement

The MacBook Air is an anchor price to make the Windows laptops seem like a bargain

How can you take advantage of anchor pricing?

The easiest way is a tiered pricing structure; it has anchor pricing built right in!

If that doesn’t work for you, you can also show your competitors’ prices

Just make sure that you provide better value than they do!

Long story short, anchor pricing is a great way to

keep your pricing strategy afloat

Download our free e-book to stop guessing, and start pricing intelligently.

Business