music industry research you must be able to discuss the major record label approach (universal) and...
Post on 21-Dec-2015
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Music Industry research
• You must be able to discuss the major record label approach (Universal) and also the independent label approach (Beggar’s Group)• You have to talk about production, marketing, distribution and
consumption.• You must talk about the audience and institutions.• You must also bring in any relevant contemporary knowledge.• You must include your own personal experiences as a consumer.
What do I actually research?
General information about the record label – statistics, facts, processes of production/distribution/marketingSpecific case studies about two artists from the record label.
These artists should be ones with something interesting to say about them – new/original ways of producing/distributing/being consumed.
You should also be reading current news regarding the music industry – NME, Guardian, Digital Spy – follow them on Twitter – anything to do with the above areas.
This should be current – that means it never stops!
Have a specified time in your week for this perhaps.
Universal and Beggar’s Group (+Big Machine)
General information about the record label – statistics, facts, processes of production/distribution/marketingSpecific case studies about two artists from the record label.
These artists should be ones with something interesting to say about them – new/original ways of producing/distributing/being consumed.
You should also be reading current news regarding the music industry – NME, Guardian, Digital Spy – follow them on Twitter – anything to do with the above areas.
This should be current – that means it never stops!
Have a specified time in your week for this where you mooch through websites.
This means discussing both the positive and negative – the
effects, how it has impacted, how it is used.
You only have to focus on how technologies are used in marketing
(institutions and their strategies) and the consumption (how the audience listen to
it, buy it, interact with it)
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