multiplatform journalism: the diversity gaps part 2: publishing for diversity

Multiplatform journalism publishing for

diversity

@PaulBradshaw onlinejournalismblog.com

Wednesday, 23 October 13

Part 2: Bonus level:Media literacy: our stories, their medium

Wednesday, 23 October 13

You do not control the platform

..

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

https://leanpub.com/21stcenturynewsroomWednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

delicious.com/paulb/youtube

Wednesday, 23 October 13

Ofcom Market Report 2012

Wednesday, 23 October 13

“YouTube accounts for about 65 per cent of views. "And we see that growing quite rapidly."”

Grant Bremner,Future

http://www.journalism.co.uk/news/how-magazine-publishers-are-finding-success-in-online-video/s2/a552656/

Wednesday, 23 October 13

http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/

Wednesday, 23 October 13

http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Studyhttp://www.themediabriefing.com/article/2013-04-05/user-day-usage-mobile-newshttp://www.niemanlab.org/2011/11/more-evidence-that-different-devices-fuel-news-consumption-at-different-times/Wednesday, 23 October 13

http://www.emarketer.com/Article/Search-Gets-Mobile-Makeover/1009822

Wednesday, 23 October 13

Wednesday, 23 October 13

Key points:Nothing is ‘representative’Imagine the source and use advanced searchUse online to find offlineUse SEO and SMO to bring sources to youRight platform, right time

Wednesday, 23 October 13

Thank you.

Twitter.com/paulbradshawLinkedin.com/in/onlinejournalistSlideshare.net/onlinejournalist

All links at Delicious.com/paulb/mediane13

Wednesday, 23 October 13

image by mattedesignhttp://www.flickr.com/photos/33644713@N00/5601650733/

Wednesday, 23 October 13