multinational solutions for global challenges -- mcdonald\'s presentation

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Multinational Solutions for Multinational Solutions for Global ChallengesGlobal Challenges

Cindy JiangCindy JiangDirector Director

Worldwide Food Safety, Quality, and NutritionWorldwide Food Safety, Quality, and NutritionMcDonald’s CorporationMcDonald’s Corporation

Oct. 22, 2008 Food Safety in the 21st Century Marketplace

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McDonald’s WorldMcDonald’s World• In 118 countries• Over 31,000 restaurants • Serving > 54 million customers everyday

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Serve Safe and Quality Meal Serve Safe and Quality Meal Every time EverywhereEvery time Everywhere

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McDonald’s McDonald’s Food Safety and Quality ManagementFood Safety and Quality Management

Farm Supplier Distributor Restaurant Customer

Based on Science and be Practical

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McDonald’s SQMS DocumentMcDonald’s SQMS Document

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Current Audits & StandardsCurrent Audits & Standards

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Std Acert

Std Bcert

Std Ccert

Std Dcert

Std Ecert

Std Fcert

Std Gcert

Std Hcert

AuditCompany a

AuditCompany b

AuditCompany c

AuditCompany d

AuditCompany e

A confusing array of redundant audits

Food Safety Audits

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Harmonization on Audit Standard?Harmonization on Audit Standard?

AUDIT STANDARDSAUDIT STANDARDS

• AIB AIB • BRCBRC• GMA - SAFEGMA - SAFE• IFSIFS• ISO 22000ISO 22000• NSF – Cook & ThurberNSF – Cook & Thurber• SillikerSilliker• SQFSQF

CODEX

Food Safety(Codex as baseline + other)

RegulatoryCompliance

(>90 % contents are the same)

QualityManagement

ISO 9001

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The Global Supply Chain

Food Manufacturer

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What should we do ?What should we do ?

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To Collaborate To Collaborate • Harmonize the food safety audit standardsHarmonize the food safety audit standards• NRA’s role in collaboration with GFSINRA’s role in collaboration with GFSI• Work with all stakeholdersWork with all stakeholders

• Restaurants/RetailersRestaurants/Retailers• Food manufacturersFood manufacturers• AssociationsAssociations• GovernmentGovernment• Auditing firmsAuditing firms• Standard organizationsStandard organizations

Reduce redundant food safety auditsReduce redundant food safety auditsFocus on continuous improvementFocus on continuous improvement

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Future AuditFuture Audit Audit Content

I 1

I 2

I 3

I 4

I 5

Customer Specifications

Customer 1

Customer 2

Customer 3

Customer 4

Customer 5

Common Framework +

Use GFSI Bench-marked Stds.

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Audit, Certification, and AccreditationAudit, Certification, and Accreditation

International Accreditation Forum (IAF)

Accreditation Bodies

Certification Bodies

Audit the Supplier

Supplier SupplierSupplier Supplier

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SummarySummary• We have the same customer to serve.We have the same customer to serve.• It is time to reduce the redundant food It is time to reduce the redundant food

safety audits.safety audits.• GFSI is a good platform for GFSI is a good platform for

harmonization on food safety audit.harmonization on food safety audit.• Let’s collaborate. Let’s collaborate.

Serve Safe and Quality Meal, Every Time, Everywhere.

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Thank You!Thank You!Any Questions?Any Questions?