multichannel content strategy globally and locally
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Multichannel content strategy globally and locally
Content strategy seminarSisltstrategian superpiv26.11.2015#superpiv
Multichannel content strategy globally and locally
Metso MetsoDate Author Title2
At MetsoDigital Communications Manager, Customer and Marketing Operations units Global Communications team BeforeUniversity of Helsinki, Imperial College LondonTEM, Nokia, Cision
Kaisa Leinonen
INTERNAL
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Our mission is to contribute to a more sustainable world by helping our customers process natural resources and recycle materials into valuable products Metso MetsoThe Metso Way | April 20153
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Click the icon to view the film on www.youtube.com/metsoworld
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Metso locations
We are where our customers areEnsuring easy reach and prompt service
The Metso Way | April 20155
Operations in 50 countries > 90 service centers~7,000 service expertsDeliveries to > 150 countries
14,000 employees representing 80 nationalities
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9 tipsIts a journeyDate Author Title
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Our Webbify project
7MVP=Minimum viable product
MVPJAN 2015
originalmetso.com
ShowroomRenewal project CLOSEQ1/2015Limited content/functionalitynewmetso.comglobal industry sitesCorporate,Finland sitesFollow-on projects (country sites, local Showrooms blogs etc.)
Further development
Metso MetsoDate Author Title8Kaisa Leinonen1. Starts with digital or with web, but must go multichannel2. Define what you mean by content strategy3. Its about your customer4. Its a process and it requires work or its not a content strategy5. Designer is your best friend6. Youll find jewels and some ugly stuff7. Go glocal - and its systems thinking 8. There is a tipping point9. It will evolve
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Metso MetsoDate Author Title
91. Starts with digital or with web, but must go multichannel
Metso MetsoDate Author Title
Best results achieved if you can include or link to other key channelsSame content in different formats, distributed via various channels10INTERNAL
Metso Metso2. Define what you mean by content strategy
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Metso MetsoDate Author Title
Review which model works best for you or develop your ownEvery organization is different and so is their content strategy tooShould be an agreement (project team and stakeholders)Communicate, share and discuss!Ask 10 people what is a content strategyVarious options
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Visit http://contentstrategy.com/ for examples.
Metso MetsoDate Author Title
133. Its about customer
Metso MetsoDate Author Title14Journey?Experience?
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Metso Metso4. Its a process, it requires work or its not a content strategy
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Metso MetsoFramework: four content work phases with key actions, meetings structure Date Author TitleKaisa Leinonen16FRAMEWORK: CORE TEAMCONTENT TRACK LEADERSSUB GROUP LEADERSFOUR CONTENT PHASES: CONTENT OWNERS AND EDITORS/WORK GROUPS, SUPPORTEDBY CONTENT TRACK LEADERS
MEETINGS STRUCTUREWorkGroupsInfo & BriefPlanning 1.Planning 2.Review
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5. Designer is your best friend
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Metso MetsoDate Author Title
Work in close co-operation, its team workBuild this co-operation into your project team and project management modelDynamic, modular what does it mean for content?
Devil is in the detailDesign principles = good content
18INTERNAL
Metso Metso6. Youll find jewels and some ugly stuff
Date Author Title
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Metso MetsoDate Author Title
Amount of work required from all partiesListen and learn, be ready to change and adapt your plansMay reveal other gaps10+ new follow-up projectsListen and learnYoull be challenged
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Metso MetsoDate Author Title
217. Go glocal - and its systems thinking
Metso MetsoDate Author Title
Every global content decision will impact language and country sites work laterIf you are planning to do country sites ideally start content strategy work during the global planningDraw your system/model (review and change)Think multichannelOptimize content usage and distributionGlobal-local planning
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Metso Metso8. There is a tipping point
Date Author Title
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The Metso Way | May 2015
Video: Visit metso.com - 24/7 access to Metso knowledgehttps://www.youtube.com/watch?v=RuA9fqCXBTY
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9. It will evolve
Date Author Title
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Metso Metso
Our Webbify project
26MVP=Minimum viable product
MVPJAN 2015
originalmetso.com
ShowroomRenewal project CLOSEQ1/2015Limited content/functionalitynewmetso.comglobal industry sitesCorporate,Finland sitesFollow-on projects (more country sites, local Showrooms blogs etc.)
Further development
Metso MetsoDate Author Title27
Thank you
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Metso Metso
company/metsometsogroupmetsoworldmetsoworldmetsogroupwww.metso.com
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