multi-platform apps… native user experience

Multi-Platform Apps… Native User Experience

Jeremy Adler

GeneXus USA

Agenda• GeneXus USA• Mobile Market • Why Multi-Platform• Native User Experience• Specific Issues in iOS and Android• Questions

GeneXus USA

MAVIN

MAVIN

Mobile Market

Market Maturity

Market Maturity

• 110 Million Smart Phone Subscribers

http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_Reports_June_2012_U.S._Mobile_Subscriber_Market_Sharehttp://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm

Market Maturity

Purpose

• Sell Apps• Marketing and Brand Awareness• Sell Services• Access to services• Collect DataUSE

Native User Experience

Branding

Tabs and Layouts

Screen Size and Orientation

Basic User Experience Considerations

Basic User Experience

Basic User Experience Considerations

Hardware

Back Button

Back Button

Action Bars

Action Bars

Action Bars

Action Bars

Screen Size

Screen Size and Orientation

Screen Size

Screen Size

Screen Size

Screen Size

Screen Size

Screen Size

Screen Size

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Tabs and Layouts

Orientation

Image: http://compixels.com/wp-content/uploads/2010/11/UberTwitter-Landscape-iphone.png

Orientation

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Branding

Review

Branding

Tabs and Layouts

Screen Size and Orientation

Basic User Experience Considerations

Resources

• Android Developer Guidelines: http://developer.android.com/design/index.html

• iOS Developer Guidelines: http://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html#//apple_ref/doc/uid/TP40006556

THANK YOU

Jeremy AdlerGeneXus USA

jadler@genexususa.com@AdlerJeremy