mufti 11

Group : Rakesh : 063Sachin :075Satyendra :077Sukhdev :078Samvit :079Sunil :081Kirtipal :094Ujjal :099Abhishek :100Varun B. :102Bodhee :107Varun V. : 111

Field Trip Retail Operations

About

Mufti – A word derived from colonial India’s armed forces-meaning casual dressing as opposed to wearing a uniform.

Its aims to satisfy customers whose tastes have moved beyond off the rack mentality and who want to make a fashion statement reflecting their own distinct persona.

Launched in 1998. Availability: PAN India 146 EBOs , over 500 MBO’s and also at

Westside, Shopper’s Stop ,Globus & Central, Gitanjali Lifestyle. Product Line: Mens Casual Wear Womens Line recently launched and available in selected

outlets

Retail Strategy: Casual Clothes, Non-uniform Day Target market

Age group: 18 to 30

Broadly defined: College goers, young professionals

Retail format

Stand alone

Big Retail chains : Westside, Shopper’s Stop ,Globus & Central, Gitanjali Lifestyle

Growth Strategy

Mufti Outlet @ City Center Nashik

Size of Store: 1300 Sq ft. No of Employees :3 (1 Manager ,2 salesmen) No of SKU’s : 1000-1100 Product Lines: Men's Casuals Monthly Sales Target :5-6 Lacs in INR. Timings: 11:00 a.m. – 9:30 p.m. Slack period : upto 5:00 p.m. Avg. Walk in /week :1000 Price Range: Rs. 499-5000.

Store Layout

FULL SHIRTS

STOCK ROOM CHANGE ROOMS

BILL COUNTER

JACKETS 

T-SHIRTS

JEANS

HALF SHIRTS    ENTRANCE             

Procurement

Online system. 4 times a month. Goods returned if not sold

within 6 months. Additional orders at

managers discretion. Each shipment comprises of

100-200 pcs. Logistics: Third Party (VRL Logistics)

Merchandising Visual Merchandising Interior design by Mufti

representatives.Atmospherics: Casual atmosphere with bright

lighting. Western Music Mannequins, Wall Poster, BannersMerchandising Mix

Men’s Wear: Jeans, T shirts, Shirts,

Jackets

MarketingCampaigns

Credo Brand Marketing Front end face & back end infra. developed by

Joshi Management Consultancy. Print Ads in Leading Newspapers. Fashion Partner India International Model Hunt

2010. The IIFA Fashion Extravaganza, 2008 Organizes contests where winners get to meet the

Bachhan family.

Sales Promotions

SMS Alerts Gift Coupons Discount offers up to 40% thrice a year Advertisements in leading national as well local

newspapers

EX: ToI and Lokamat.

IT Applications

Ginesys POS

Suited for small retail outlets Manages Sales, Inventory ,Billing

procurement & Customer Info. Affordable Software Real time view of Inventory

Levels. Supports Customer loyalty prog. Sales tax Mgmt. Salesman commission system.