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PARSONS AAS/FASHION STUDIES/FASHION MARKETING/WORK 2008/VOLUME 1
06
08101266 72 82 94
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Note from the Chair Pamela Klein
FASHION STUDIES
Note from the Director Tamara Albu
Student Work
Line Debut
Independent Study Sustainable Design
Design Studio Master Class
Featured Alumna Aristida Dwisari
Featured Faculty Julia Poteat
FASHION MARKETING
Note from the Director Alice Demirjian
Student Work
Independent Study Guatemala
Fashion Merchandising Italy
Featured Alumna Francesca Demauro
Featured Faculty James Mendolia
AAS Faculty
Acknowledgments & Credits
112114116142146162168180184
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NOTE FROM THE CHAIR
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Everyone wears clothes; hence everyone is involved in fashion. And design—cre-ating form—is one of the activities that define us as human. Design reflects the values and habits of the community and culture, and through clothing we “fash-ion” the image we present to the world.
Good fashion design and skilled mar-keting help consumers control and define the image they present. In the AAS Fashion Studies and Fashion Marketing programs here at Parsons our students acquire the language, the technology, and the tools they will need to design and market garments that advance fash-ion and foretell the future. Because Par-sons is in New York, a global city, our students have the benefit of many over-lapping and interesting cultures.
Our on-campus and online students study at the intersection of multiple cultures, which creates opportunities and possibilities that are a reflection of our world now and in the future. The on-campus and online students in these two programs are from all over the world: Argentina, Alaska, Denmark, England, Korea, Japan, Germany, Dubai, Rus-sia, Israel, New York, California, Ghana, France, Texas, Utah, Kansas and Ireland. They’ve been to the best schools both here and in their own country. They’ve had a wide variety of jobs: stock broker, ballerina, teacher, writer, engineer, attor-ney, secretary, architect, chef, medical doctor, and public relations manager. These experiences and backgrounds provide a rich cultural environment for their education at Parsons.
Together with the Directors of Fash-ion Studies and Fashion Marketing, I salute the students in the 2008 Parsons AAS Program.
Pamela Trought KleinAssociate Dean of Professional Studies
FASHION STUDIES/
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NOTE FROM THE DIRECTOR
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Parsons A.A.S. Fashion Studies captures the eclectic nature of a leading New York City design school; the program enables the students’ creativity and imaginations to flourish. We educate the students using the latest theory, methods and technology available within the fashion industry.
Our goal is to cultivate global partner-ships and industry collaborations that will enrich the students' lives beyond their university experience. This includes main-taining a focus on current global fashion issues that address social and environ-mental concerns related to apparel and textile manufacturing.
The degree program also offers cross- disciplinary courses and opportunities for independent study that provide alumni the opportunity to generate change upon entering the fashion industry.
Tamara AlbuDirector of Fashion Studies
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Fashion Studies/Student Work/2008
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Scott Amenscott.amen@gmail.comWhere From New York; Previous Work Experience Fashion Stylist, Actor, Model, Producer; Previous College BA in Theatre, University of Scranton, Pennsylvania; How many hours do you spend out of class each week doing classwork? 10–20
Navy Hooded Wool Female “Bomber Jacket Remixed” with bell sleeves, fully lined, off center front zip
closure with snaps and cotton ribbing Dimensions Size 2 Materials Navy Wool
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Scott Amen, continued
Top Left Mens, Black and White Surfshorts with Patent Leather detailing; Bottom Left Mesh Panel Swim
Trunks, hidden button fly pocket; Materials White Mesh, Green/White/Purple Checkered Cotton, yellow
buttons; Bottom Right White Mesh, Red/White Floral Cotton Pique, red and white buttons
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Top Right & Right Mens Floral Yoke Pipe Surf Shorts; Materials Neon Blue/Yellow Floral Cotton,
White Cotton Piping detail on edges, silver grommets, white velcro fly, white shoelace
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Gregory Scott Angelgregoryscott.ny@gmail.comWhere From Montana; Previous Work Experience Technical Designer for a well- known men’s wear company; Previous College Interlochen Arts Academy & Queens College/Aaron Copland School of Music; How many cups of coffee do you drink a day? Too many. . . at least three
Group of menswear; Influence Russian Roulette in Tokyo
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Gregory Scott Angel, continued
Left Red embroidered satin day dress with silk organza insets; Right White cocktail dress of sateen
cotton with body detail and cotton organdy insets
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Carina Bidasio cbidasio@hotmail.comWhere From Los Angeles; Previous College U.C. Davis, BA in Sociology; Where do you plan to live after graduating? New York; How many cups of coffee do you drink a day? Too many
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Katie Cadamatre cadamatre@gmail.com Where From New Jersey, grew up in South Carolina; Previous Work ExperienceAssistant at Stephen Burrows, Freelance illustrator for Escada, Internship at Harper’s Bazaar Previous College Rhode Island School of Design, BFA Illustration; Had you been to NYC before entering Parsons? Since my family is from Jersey, I’d been to the city a lot before starting at Parsons—and I lived in Manhattan for a few months while I interned at Harper’s Bazaar. I love New York and try to visit often
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Carolina Figueroa caro_fig@hotmail.comWhere From Venezuela; Previous Work Experience Internships at Donna Karan, TSE and GAP, Freelance Designer; Previous College Instituto de Diseño Perera, Graphic Design; How many cups of coffee do you drink a day? One
Left Detail Illustrations ; Right Complete Illustrations
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Amy Terrell llerreta@yahoo.com Where From Atlanta, Georgia; Previous College BBA from University of Georgia and Graduate Gemology degree from Gemological Institute of America; How many cups of coffee do you drink a day Zero
The Cacao garment was inspired by a selection of colorful spring fruits dipped in dark chocolate.
Both the bustier and circle skirt were created using various silks.
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Amy Terrell, Continued
Left These floral inspired thigh-high leggings are trimmed with orchids and greenery fashioned out of
silk fabrics; Right Fabricated out of fine green and black silk, the inspiration for this gown came from
the Japanese tradition of delicately crafting origami paper cranes
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Shoe Collections/The Jewel Collection This collection of shoes was inspired by my love of diamonds
and fine jewelry. Each shoe is adorned with an intricate splash of gems; The Wooden Shoe Collection
These two shoes showcase the natural beauty and character of wood with a fine cherry finish. The eleva-
ted height created with the platforms is reminiscent of the towering trees that inspired their designs;
The Architecture Collection The architecture of great buildings past and present inspired this collecti-
on of shoes. From the archways of ancient cathedrals, to the aquatic center built in Beijing for the 2008
Summer Olympics, the visible lines created in buildings around the world can awaken the imagin-ation;
The Fantasy Bug Collection Imagine walking barefoot through the tall grass on a hot summer day. Al-
though these shoes will certainly keep the dirt off of your feet, they will also evoke childhood memories
of sharing afternoons with the grasshoppers, spiders, and ladybugs in your own backyard.
Amy Terrell, continued
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Chi Lo chidawg@gmail.comWhere From Hong Kong; Previous Work Experience Internships at DKNY, Yigal Azrouel, Blanc de Chine; Previous College I used to go to Lasell College in Boston for Psychology but half way through, I realized that is not the right career path for me. So I transferred to Parsons AAS fashion Studies; Had you been to NYC before entering Parsons? Yes, I was in NY in 2005. That was a fun little spring break get-a-way with my brother
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Alice Park aliceparkis@gmail.com Where From Orange County, CA; Previous Work Experience Product Planning, Research & Development,Consumer electronics; Previous College University of California, Irvine; Where do you plan to live after graduating? NYC
Full length Gown Inspired by minimalist art, simple lines, shapes, form; artists Sol Lewitt, and
Fred Sandback; Material Wool
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Zijuan Tangrabbit_1230@hotmail.comWhere From China; Previous College Guangzhou Academic of Fine Art,Kingsborough Community college; Previous Work Experience None; Howmany cups of coffee do you drink a day? At least two
Equestrian inspired fashion illustrations
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Zijuan Tang, continued
Left Summer dress and hat; Right Winter and Spring Coats
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Linda Yun linda.s.yun@gmail.com Where From Born in the U.S., grew up in Korea; Previous Work Experience Design Intern Calvin Klein NY, Donna Karan NY. ‘Han’ Brand Fashion Design Research Center; Previous College Yonsei University Seoul, Korea, Master of Science, Fashion Merchandising & Design Bachelor of Science, Double Major: Clothing & Textiles and Human Environment & Design; How many cups of coffee do you drink a day Two to three cups of coffee per day. I love coffee
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Season Spring/Summer; Image and Spirit Energy, romantic, luxury, urban, classic with a twist, comf-
ort, eclectic, fashionable, freedom, modern; Target customer Modern, urban, fashion-conscious women
in their 30’s with multifaceted lifestyles. Specially designed for Sunset Cruise; Silhouettes Dress: Tight
high waist bustier top and A-line skirt with details in the back and fraying edge, Jacket: Loose, comfort-
able bodice and tight sleeve; Colors Classical with blue and grey accent; Fabric Dress: silk/polyester
blended taffeta and double faced iridescent color twill fabric, Jacket: wool/cotton/polyester blended
ottoman fabric
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Anita Lau akyl18@hotmail.com Where From Born in Hong Kong, grew up in Newton, MA; Previous Work ExperienceTech Design Intern, Rebecca Taylor; Intern, Triple 5 Soul Previous College Boston University Bachelors of Science, Elementary Education, Magna Cum Laude; Where do you plan to live after graduating? New York City or Hong Kong
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Fashion Studies/Student Work/2008/Special Projects
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phot
ogra
phy
by J
ames
Men
dolia
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The
200
8 Li
ne D
ebut
, a t
hree
-wee
k ju
ried
exh
i-bi
tion
in
Pars
ons’
Arn
old
and
Shei
la A
rons
on
Gal
leri
es,
show
case
d th
e be
st w
ork
of g
radu
-at
ing
Pars
ons
AA
S Fa
shio
n St
udie
s st
uden
ts.
The
se o
utst
andi
ng d
esig
ns d
ispl
ayed
cou
ture
co
nstr
ucti
on t
echn
ique
s, u
niqu
e cr
eati
vity
, and
ex
cept
iona
l ta
lent
. Fo
r th
e op
enin
g re
cept
ion,
A
AS
part
nere
d w
ith
the
Coa
litio
n to
Pre
vent
D
eep-
Vei
n T
hrom
bosi
s, a
nd A
AS
stud
ents
de-
sign
ed d
isti
ncti
ve le
g-w
ear
inte
nded
to a
ssis
t in
prev
enti
ng p
ulm
onar
y em
bolis
ms.
The
des
igns
w
ere
mod
eled
by
such
New
Yor
k lu
min
arie
s as
A
nne
Cur
ry (
NB
C N
ews
anch
or),
Nat
alie
Mo-
rale
s (C
o-an
chor
“To
day”
Sho
w) a
nd B
ob W
ood-
ruff
(A
BC
New
s) i
n a
runw
ay s
how
in
Pars
ons’
ne
w S
heila
C. J
ohns
on D
esig
n C
ente
r.D
urin
g th
e re
cept
ion,
the
Stac
ie N
ipps
Alu
mni
A
chie
vem
ent A
war
d w
as p
rese
nted
to c
eleb
rate
d de
sign
er—
and
2003
AA
S Fa
shio
n St
udie
s al
um-
nus—
Jay
God
frey
. T
he N
ew Y
ork
Tim
es S
tyle
sect
ion
feat
ured
the
AA
S Li
ne D
ebut
rec
epti
on
in a
full
page
spr
ead
and
incl
uded
pho
tos
of th
e ex
hibi
tion
gar
men
ts a
s w
ell
as o
ther
stu
dent
- cr
eate
d de
sign
s w
orn
to th
e ce
lebr
atio
n.T
he y
earl
y Li
ne D
ebut
exh
ibit
ion
serv
es to
not
on
ly t
o pr
esen
t in
nova
tive
and
cre
ativ
e st
uden
t de
sign
s bu
t al
so a
s a
sett
ing
to c
eleb
rate
inte
n-si
ve a
cade
mic
ach
ieve
men
t.
Fash
ion
Stud
ies/
Stud
ent W
ork
/200
8/Sp
ecia
l Pro
ject
s/Li
ne D
ebut
Wri
tten
by
Tam
ara
Alb
u A
ssoc
iate
Pro
fess
or/D
irec
tor
of A
AS
Fash
ion
Stud
ies
62
Alic
e Pa
rkC
arol
ine
Ros
sign
ol
Ana
stas
ia L
ekka
sC
hris
tina
Cha
ng
Ani
ta L
auD
agm
ara
Dzi
edzi
c
63
Dor
is C
hang
Gre
gory
Sco
tt A
ngel
Elis
a K
arp
Hye
seon
Lee
Em
ily S
oH
yun
Kyu
n C
hang
64
Jane
Ji E
un K
im
Nic
ole
Her
nand
ez
Zey
nep
Cat
alba
sJu
lie S
nyde
r
Mar
ia R
eyes
Peni
na A
dvan
i
65
Ric
ha T
ripa
thi
Susa
nna
Nga
o
Sam
o M
iller
Val
enti
na L
okho
va
Su H
yun
An
Xin
gcen
Liu
66
Leg-wear intended to assist in prevent-ing pulmonary embolisms. Modeled at the Line Debut premiere at Parsons’ new Sheila C. Johnson Design Center.
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2008 Line Debut reception. DVT Awareness by Design 2008 was presented by the Coalition to Prevent
Deep Vein Thrombosis and AAS. The 2008 Stacie Nipps Alumni Achievement Award was presented to
AAS Fashion Studies alumnus Jay Godfrey.
Featured Anne Curry, Natalie Morales, Bob Woodruff, Pam Klein, Jay Godfrey; Next spread features
images from the Line Debut runway premiere
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It is
our
phi
loso
phy
to e
duca
te t
he f
ashi
on s
tu-
dent
s at
Par
sons
reg
ardi
ng t
he i
mpo
rtan
ce o
f su
stai
nabl
e te
xtile
s. T
his
know
ledg
e w
ill a
llow
th
e st
uden
ts t
o re
thin
k th
e de
sign
pro
cess
and
ge
nera
te lo
ng te
rm p
osit
ive
chan
ge u
pon
ente
r-in
g th
e fa
shio
n in
dust
ry.
The
obj
ecti
ve o
f th
e In
depe
nden
t St
udy
is t
o al
low
the
fas
hion
des
ign
stud
ents
the
opp
ortu
-ni
ty t
o w
ork
wit
h a
Mer
chan
dise
r to
sel
ect
sus-
tain
able
raw
mat
eria
ls t
hat
are
frie
ndly
to
the
envi
ronm
ent.
Stud
ents
wer
e ab
le t
o di
scov
er
the
late
st d
evel
opm
ents
in
eco-
frie
ndly
fab
rics
an
d id
enti
fy f
abri
cs a
nd t
rim
tha
t w
ill w
ork
wit
h th
eir
desi
gns
for
a sp
ecifi
c ta
rget
mar
ket.
A m
ajor
con
side
rati
on f
or t
he d
esig
n st
uden
ts
was
to
se
lect
ec
o-fr
iend
ly
fabr
ics
that
w
ere
uniq
ue a
nd i
nnov
ativ
e an
d w
ould
not
com
pro-
mis
e th
eir
crea
tivi
ty. S
tude
nts
lear
n to
con
duct
te
xtile
res
earc
h al
ong
wit
h th
eir
inst
ruct
or t
o de
term
ine
whi
ch m
ills
man
ufac
ture
sus
tain
able
text
iles
and
exac
tly
wha
t qu
alifi
es t
exti
les
as
frie
ndly
to o
ur e
nvir
onm
ent.
Som
e of
the
fabr
ics
used
in t
he s
tudy
wer
e cr
eate
d us
ing
Inge
o, t
he
wor
ld’s
firs
t m
an-m
ade
fiber
der
ived
fro
m 1
00%
an
nual
ly r
enew
able
res
ourc
es, a
s w
ell a
s fa
bric
s th
at a
re m
ade
from
org
anic
cot
ton
amd
inno
va-
tive
org
anic
and
hea
lthy
fab
rics
der
ived
fro
m
milk
, and
a fa
bric
pro
duce
d w
ith
crab
's p
ulp.
The
inde
pend
ent s
tudy
is a
cre
ativ
e co
llabo
ra-
tion
bet
wee
n in
stru
ctor
s Ja
mes
Men
dolia
and
Fash
ion
Stud
ies/
Stud
ent W
ork
/200
8/Sp
ecia
l Pro
ject
s/In
depe
nden
t Stu
dy/S
usta
inab
le R
aw M
ater
ials
/Ing
eo E
arth
Day
Exh
ibit
ion
Wri
tten
by
Jam
es M
endo
lia A
ssis
tant
Pro
fess
or F
ashi
oin
Mar
keti
ng
74
Ingeo A corn-based fabric that is the world’s first
man-made fiber from 100% annually renewable
resources
Julia Poteat. It was developed to allow fashion design students to explore the negative impacts on the Earth related to textile manufacturing and dyeing.
The Ingeo Earth Day Exhibition pro-vided a showcase for the fashion indus-try to see the work of several of Parsons’ emerging designers. Scott Amen, Chris-tine Chang and Margaretta Braddock are taking steps to use eco-friendly raw materials to create innovative fashion designs with a social conscience. The Ingeo Earth Day Exhibition premiered in New York, and then traveled to Paris and Tokyo, three of the world’s leading fash-ion capitals.
Our planet is in crisis and it is our responsibility to motivate our students to use their intellectual capacity to chal-lenge the design process. It is my job to introduce the fashion students to newly developed fabrics that are eco-friendly and socially conscience, Parsons Stu-dents can lead the way in transforming fashion as they enter the industry. It is all about questioning the whole system that we are familiar with.
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Fash
ion
Stud
ies/
Stud
ent W
ork/
2008
/Spe
cial
Pro
ject
s/ C
rsto
f Bea
ufay
s /D
esig
n St
udio
Mas
ter
Cla
ss
Pars
on’s
Des
ign
Stud
io C
ours
e in
stru
cted
by
Crs
tof
Bea
ufay
s, C
reat
ive
Ass
ista
nt t
o Je
an-
Paul
Gau
ltie
r, st
ress
es t
he i
mpo
rtan
ce o
f a
de-
sign
er’s
pro
cess
. O
ne n
eed
not
alw
ays
have
a
fina
l sk
etch
in
hand
or
visi
on o
f a
garm
ent
in
min
d w
hen
one
begi
ns; r
athe
r, th
roug
h ex
peri
-m
enta
tion
a d
esig
ner
may
cre
ate
a w
ork
that
w
ould
be
unim
agin
able
on
pape
r or
in th
e m
ind.
W
orks
of t
his
natu
re a
re o
ften
the
mos
t im
pres
-si
ve a
nd m
emor
able
.
In
this
in
tens
ive
two-
wee
k m
aste
r’s
clas
s,
each
de
sign
er
was
ch
alle
nged
to
de
con-
stru
ct
pre-
exis
ting
kn
itte
d sw
eate
rs
and,
us
ing
the
deta
ils a
nd p
atte
rns
from
suc
h ga
r-m
ents
, to
rec
onst
ruct
the
m i
nto
an o
rigi
nal
desi
gn i
ncor
pora
ting
wov
en f
abri
cs a
nd k
nits
. St
uden
ts u
tiliz
ed M
r. B
eauf
ays’
org
inal
“vo
lu-
mol
ding
” te
chni
que,
w
hich
re
quir
ed
fash
-io
ning
ba
ttin
g or
ot
her
volu
min
ous
arti
cles
to
our
dre
ss f
orm
s; m
elti
ng p
last
ic o
ver
the
mat
eria
ls; r
emov
ing
the
mel
ted
plas
tic
and
cut-
ting
it
into
pie
ces;
pat
tern
ing
the
piec
es;
and
then
rec
reat
ing
the
init
ial
shap
e us
ing
a fa
bric
of
our
cho
osin
g.
The
se u
ncon
vent
iona
l de
sign
met
hods
pro
-vi
ded
cons
tant
exp
erim
enta
tion
, an
d re
quir
ed
the
utm
ost c
reat
ivit
y. T
he re
sult
of s
uch
crea
tive
pr
oces
ses
was
not
mer
ely
beau
tifu
l and
uni
que
clot
hing
to
be w
orn,
but
tru
ly t
he c
reat
ion
of
wor
ks o
f art
.
Wri
tten
By
Deb
orah
McN
amar
a/Fa
shio
n St
udie
s, 2
006
84
Written by Alison D. Webb (right), AAS
Fashion Studies/2008/Design Studio
Master Class, 2008
My experience in the class was undoubt-edly a positive one; the emphasis was on creation…creation of ideas, designs, and ultimately, a completed garment.
We were given ample time to explore our points of view as designers. This exploration was executed by each stu-dent individually, influenced not only by the opinions of Cristof but also by the welcome opinions of each other, result-ing in an array of garments that pushed the boundaries of their own personal aesthetics. Each piece was created in an environment filled with dialogue, discus-sion, and analysis. I feel that this collabo-ration infuses each garment with a sense of life, for the beauty of each creation resides not only in mere appearance, but the energy it conveys to the world. The experience of this class is analogous to the whole of the Parson’s experience: exploration of self, combined with an informed collaboration of others, is the method of choice for learning at Parsons. The results speak for them-selves, and can be described, simply, as great design.
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Ani
ta K
Lau
Mar
iele
Cap
ssa
Chu
ng-M
in Y
iSh
erin
e K
azim
Yic
hun
Yeh
Phi
lina
Fan
87
Car
olin
e H
urV
anes
sa M
iege
r
Sara
h B
ruch
man
nJu
lie E
un S
o B
aik
Sier
ra W
inga
teH
oom
an P
ishd
ad
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www.ardistianewyork.cominfo@ardistianewyork.com/tel 212 473 0392fax 212 473 2128/Office Headquarters 280 Park Ave S Suite 9ENew York , NY 10010/Apropo Showroom141 west 36th St 7th FloorNew york NY 10018/p 646 473 1440f 646 473 1121/barbara@aproposhowroom.com
ARDISTIA DWIASRI
FASHION STUDIES FEATURED ALUMNA
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New York City based designer Ardistia Dwiasri has always had a curiosity about art, illustration and fashion. A native of Indonesia, she received BA and master’s degree in industrial and manufactur- ing engineering from Northeastern Uni-versity, along with an AAS degree in Fashion Studies from Parsons The New School for Design.
Dwiasri’s first foray into the fashion industry was an internship with Diane Von Furstenberg that led to work with GAP, Ann Taylor, and Tommy Hilfiger. Eager to have her own unique point of view recognized, she decided to launch her own signature collection, Ardistia, for Spring/Summer 2007.
Many in the fashion industry have not-ed Dwiasri’s intricate details and inno-vative silhouettes, along with her use of fine Italian fabrics. In October 2007 she received the fashion award from Biore/Gen Art. In addition, she was profiled in WWD in April 2007 for “New Designers to Watch,” and in May of the same year, she received a Gen Art Ready-To-Wear nomination.
The Ardistia Collection has been fea-tured in Vogue Japan, New York Times Magazine, Zink, Daily Candy, style.com, and Audrey Magazines. It can also be found at specialty stores throughout the US, Canada and Asia.
FASHION STUDIES FEATURED ALUMNA
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Strong couture shapes and innovative elements are the foundation of the Ardis-tia Fall/Winter 08 Collection. The Biore/Gen Art Award winner pays homage to the Guardian Goddesses of the Roman Empire who stood for both beauty and strength. Her exquisite, impeccably cut creations offer great versatility and subtle surprises. Each silhouette offers a reference to historical designs, which are converted into something entirely
modern. Ardistia’s emphasis on con-struction is at times precise and power-ful but also offers delicate finishes that evoke an updated femininity and reveal interesting juxtapositions. A muted color palette of burgundy, plum, olive, mustard, winter white, deep black and charcoal grey give the collection a feel-ing of serenity. In addition, accents of silver armor gloss provide radiance to its full presentation.
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JULIA POTEAT
FEATURED FACULTY FASHION STUDIES
poteatj@newschool.edu/ Fashion Designer/ AAS Assistant Professor of Fashion MethodsCoordinator of Fashion Construction/Independent Study: Sustainable Raw Materials
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Julia Poteat was born in Richmond, Virginia, and moved with her family to Cleveland, Ohio, when she was five years old. Her mother worked as a sample mak-er in Cleveland’s garment industry. From a very early age, she developed a passion for fashion, often drawing garments, making patterns and sewing them herself on her mother’s home sewing machine. Following her graduation from Glenville High School in 1962, she was accepted to Pratt Institute, in Brooklyn, New York, to study apparel design. During her senior year at Pratt, the fashion editor of Mademoiselle magazine approached her to model for their college issue. This was her entrée into the New York fashion industry. She continued in the modeling profession after graduating from Pratt with a BFA in fashion studies.
While modeling for Seventh Avenue fashion houses in the 1970s, Julia began to freelance design for garment and tex-tile companies as a print stylist. Inspired by the use of prints in the sleepwear industry, she used both her textile and garment design background, to be-come the Design Director for the Mary McFadden Sleepwear and Loungewear Division of Boutique Industries in 1981— a post she held until 1993. During her tenure, she won the Industry Tommy Award three times. This award is for the both the garment and the printed fabric used in its creation. While at Boutique Industries, she also designed sleepwear for the Givenchy, Ralph Lauren and Michael Kors Divisions. From 1993 until 2004, Julia was the Knit Sleepwear and Loungewear Design Director/Merchan-diser for Shadowline Industries.
Julia has always had an interest in edu-cation. When in 1996, she was askedto teach a class for the Associate Degree Program at Parsons by the chair Pamela Klein, she did not hesitate. While still
working in the fashion industry as a designer, she taught as part-time faculty. During this time, because of her experi-ence in the garment industry, she was asked to become the Construction Coor-dinator of Fashion Methods. This is a title that she still holds. In 2004, she became a full-time faculty member at Parsons The New School for Design.
Julia is a producer for the Line Debut (May) and Mid-Season Gallery Pre-view (December) shows that present the “best of the best” graduating AAS Fashion Studies students. Julia and James Mendolia, full-time AAS Fashion Marketing faculty member, have devel-oped an independent study class promot-ing sustainability in the fashion industry. In 2006 Julia started the Eliza Collection, a handbag and accessory line.
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Julia Poteat, continued
Upper right and right Garments developed for the Victoria’s Secret Fashion Show in Miami 2008;
Upper left Garment developed for the 2007 Victoria’s Secret Fashion Show in Hollywood. This year’s
show aired nationwide December 3 on CBS
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Julia Poteat, continued
Handbags from the Eliza Collection
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FASHION MARKETING/
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NOTE FROM THE DIRECTOR
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This year, AAS Fashion Merchandis-ing and Marketing faculty and students traveled to Italy and Guatemala. They studied on campus and online, finding solutions and asking questions about sustainability, empowerment in business and developing apparel supply chains to meet consumer needs in a challenging economic environment.
Marketing is the strategic study of hu-man behavior and exchanging informa-tion. Our students investigate the inter-relationships between fashion design, merchandising and marketing analyzing the history and trends of our industry moving forward. While New York City remains the backdrop to Parsons study, we broaden our international scope though new media and technology.
The examination of today's fashion culture finds a home on our campus and online environments, with students com-ing together in local and global discus-sion. The inspiring field of fashion has proven to be an inspiration for Fashion Marketing students, as you can see in the 2008 edition of WORK.
Alice DemirjianDirector of Fashion Marketing
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Fashion Marketing /Student Work/2008
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Sara Bang sarahkb82@hotmail.comWhere From Toronto, Canada; Previous Work Experience Internship withCatherine Fung; Marketing, Merrill Corporation of Canada; Previous CollegeUniversity of Toronto, BA, Double Major in Political Science and History;Where do you plan to live after graduation New YorkLP&P Soho Storefront
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This Summer 2008 AAS Fashion Marketing student Sarah Bang interned at LP&P by Catherine Fung and worked on the development of the new e-commerce web site www.shoplpandp.com. Here, designer Catherine Fung and Sara Bang inter-view each other, in conversations about Web development, mannequin mishaps and what it takes to launch a website.
Inspiration for The LP&P label comes from self-assured women from around the world, luxurious fabrications and old world technique, French jazz music and of course her dogs Little Prince and Piggy.
Designer Catherine Fung Interviews Sara Bang
What most appealed to you about your position at LP&P? First of all, I really liked your designs. Your Fall/Winter knitwear collection is some-thing that would appeal to every female. It is feminine, stylish, and each piece looks like a one-of-a-kind original piece. I also liked your involvement with the community by donating proceeds from your canine collection to various animal-friendly organi-zations in New York City.
For me, it was important to learn from you, a business-owner and designer. I wanted to be able to observe your creative process, as well as learn day-to-day busi-ness operations. It helped that you understood where I was coming from, since you were also a student at Parsons at one point.
In regards to e-commerce, what lessons have you learned? I have learned that there are many steps in developing an online store. Prior to the actual steps necessary to creating an online presence, I now comprehend the sheer amount of research that goes into a project such as this one.
From understanding the current market, to knowing where to position LP&P in terms of competitors—every detail had to be carefully thought out before develop-ing the website. And there are surprises—for example, I had no idea that it would take me so long to research the different shipping options we should offer to online shoppers. It is all about fine-tuning the smallest of details to make an online store run smoothly.
Any memorable stories? We photographed all of our items featured in the online store on mannequins. After planning outfits, it took a good week to shoot all the pictures and variety of angles.
Designer Profile
AAS Fashion Studies Alumna, Catherine Fung, launched The Little Prince & Piggy label (later named LP&P) in 2004 in New York. The line debuted at Saks Fifth Ave-nue’s New York flagship store, where matching outfits brightened the large window displays. Catherine has since been featured on the WB11 news, showcased her Fall/Winter 2005 collection at the 20th Anniversary Gala of GIDC, and was honored with the Stacie Nipps Fashion Achievement Award from Parsons The New School of Design in 2007.
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The six-foot tall mannequin was not very cooperative! Tourists enjoyed seeing me lose my struggle with the mannequin as they walked by our SoHo store.
What one piece of advice would you give to incoming Parsons’ students? Pay attention in class. All my classes have been very useful in preparing me for an internship. For example, Fashion CAD (Photoshop) provided me with the tools to work on an e-commerce project. I understand how to enhance images and work with them so that they are web-ready. It definitely gave me a better understanding of the job market and the range of skills that employers are looking for.
Sara Bang Interviews Catherine Fung
What are your hopes for the new e-commerce (shoplpandp.com ) website? I have been receiving many inquiries from out of state and overseas customers about purchasing our merchandise. I’m so excited that I can finally satisfy their requests. I hope to create the same satisfying shopping experience online that cus-tomers have when they come into our SoHo store.
Regarding the website, what do you find to be the most difficult challenge so far? It is a full time job, indeed, to keep all the photos, info and press up to date!
What is your favorite memory in developing shoplpandp.com? Any examples that include the interns would be great. Please don’t hold back. It is always fun to undertake a group project with interns who have new ideas and fresh points of view. It’s refreshing to learn what people in the marketing side of the business think. It was very exciting to see each phase of the project achieved, especially the first time I saw the layout come together. It’s like seeing a baby from crawling to walking to running. Sara, good job with baby-sitting the online store from born to running!
Any marketing tips on how we should introduce shoplpandp.com to the world? I’d like to do a soft launch in mid-August first and then we’ll have a launch party in the store in September. What will we do at the launch party? It will be a surprise!
How has your education at Parsons been useful for you? It was a wonderful experience at Parsons. I love all my teachers. I still go back from time to time to visit them. I’m still learning from them every time when I see them. They have always been very supportive of my career.
What one piece advice would you like to share with current Parsons’ students, whose hopes are to launch and develop their own brand? A dream doesn’t come true overnight. The only failure is quitting.
Right LP&P SoHo Store Display
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Sarah Bang, Continued
Knitwear peices sold at LP&P, designed by Catherine Fung. Sara Bang, during her internship, photographed the looks for development of the firm’s website
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Elena Estaún Sánchezelena.estaun@gmail.comWhere From Barcelona, Spain; Previous Work Experience Marc Bernstein, DDCLAB, Kenneth Cole; Previous College St. Martin’s; Where do you plan to live after graduating? In Europe, no specific country.
“I design experimental jewelry using a mix of silver and rhodium. Adding unusual materials such as
rubber, bone, plastic, coconut shells, I try to find beauty in any object and functionality in every stone”
I am from Barcelona, Spain and came to New York City with a clear goal: attend Parsons The New School for Design and graduate in AAS Fashion Marketing. Driven by the creative environment of fashion, I incorporated my business and marketing skills into the study of design in the AAS Fashion Studies program. For me, the most important fact was not the major but the experience—learning came from the fast-paced environment, working crazy hours and meeting concrete deadlines.
During my studies, I continued my hobby of designing jewelry, and thanks to the encouragement of my professors and the skills I developed in AAS classes, I decided to go for it, and my hobby became my job. I remember feeling regret for the “lost” and “unpaid” hours of internships but realize now I could never have started my own brand without them.
Currently, I am working on a project with another designer, Sabel Contente. “Just for Openers” is an environmental pop-art form created using pull tabs from a variety of cans. The philosophy is based on the art of recycling. We try to demon-strate that the most unexpected materials can give birth to stunning designs. These are created in sterling silver, gold or rhodium-bathed white metal. They can also be anodized, graffitied and embellished with precious or semi-precious stones.
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Aashrita Jayaraman asherj@gmail.comWhere From India; Previous Work Experience Fairchild Publications–Elegant Bride, Maggie Norris Couture, Anna Sui, Erich Soldat Textile Agency, Ralph Lauren, Anne Klein, Euro-Tech; Previous College Parsons The New School for Design BFA Fashion Design; Do you still write a project’s draft on paper? I always make inco-herent notes before I start anything to map out what I intend to do and then I doodle for a while thereafter to fine tune the parameters before I start up the final
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Guatemala Ajkem’a Loy’a; Mayan Artisanal Women’s Collective Branding and Marketing for their
designed product line. Course Title Practicum in International Affairs; Instructor Jay Dehejia, Alice
Demirjian, Erin Cho, Pascale Gatzen, Mark Johnson, Cynthia Lawson, Shon Morris, Nadia Williams
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In-Yeung Noinyeung@gmx.deWhere From Germany; Previous Work Experience Weleda North Amreica, Inc;Richard Chai, LLC; Previous College FIT; Werbe & Medien Akademie Marquardt,Germany, BA: Communication and Marketing; How many cups of coffee do youdrink a day? Three
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Botanic Nature PrintStyle # 2369
Celery # 68
Botanic Nature Dress# FW09 5896
90% Silk10% CottonXS-S-M-L
Botanic Nature PrintStyle # 2369
Celery # 68Strawberry # 568
Botanic Nature Cardigan# FW09 3790
80% Silk 20% Cotton
XS-S-M-L
Blueberry Tiger Spot Shorts# FW09 4650
80% Silk 20% Cotton
XS-S-M-L
Blueberry Tiger SpotsBlueberryLettuce
Style# 23
Blueberry # 65Potato # 102
Delivery 1 Line Sheet 1Back to EarthFall / Winter 09
Delivery 1 Line Sheet 2
Organic Plain PlaidStyle # 2003
Eggplant
Golden Harvest
Golden Harvest PrintStyle # 670
Blueberry
Golden Harvest
Blueberry FloralStyle # 530
Blueberry, Celery, Potato
Blueberry Floral Shirt#SS09 89380% Silk
20% CottonXS - S - M - L
Golden Harvest Vest#SS09 3480% Silk
20% CottonXS - S - M - L
Organic Plaid Shorts#SS09 75
80% Cotton20% Silk
XS - S - M - L
Back to EarthFall / Winter 09
mirror
G.CREW
PlanogramFront View
8” High Divided Shelving for Tops
8” High Divided Shelving forBottoms
Store # 1002391 Fifth Avenue, New York, NY
Size: 2000 Square Feet
4” T-Standfor Hanging Dresses 4” T-Stand
for Hanging Bottoms
4” T-Standfor Hanging Tops
2.5” High Display Table for Tops
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Lucia Rolandi luciarolandi@gmail.comWhere From Buenos Aires, Argentina; Previous Work Experience Assistant Buyer for Childrenswear, Wall-Mart, Buenos Aires; Intern, Merchandising office, Bodega Veneta; Previous College Universidad de San Andres, Argentina, BBA Business Administration (2000 –2004); How many cups of coffee do you drink a day None, but probably more than 4 cans of Diet CokeSpring/Summer 2009 collection for Anthropologie
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Jennifer Spencer Jennifer.spencer11@yahoo.comWhere From Toronto, Canada; Previous Work Experience Merchandising Intern, Dior; Advertising industry, two years; Previous College University of Waterloo, Toronto Canada, With Honors in Busines and Sociology; How many cups of coffee do you drink a day? One LatteProject: Find a creative way to inform a group of new interns at a company about everything they need to
know about Women’s Wear Daily. Course Title: Fashion Industry: Marketing; Instructor: Tom Handley
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Fashion Marketing/Student Work/2008/Special Projects
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143
Fash
ion
Mar
keti
ng/I
ndep
ende
nt S
tudy
/Pra
ctic
um in
Int
erna
tion
al A
ffai
rs G
uate
mal
a/20
08
Thi
s ye
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on
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ti
tled
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ract
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Inte
rnat
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l A
ffai
rs h
as p
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be
a po
siti
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tep
forw
ard
in e
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wer
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stud
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body
wit
h an
int
egra
ted,
dyn
amic
ally
ev
olvi
ng e
nvir
onm
ent
that
fac
ilita
tes
holis
tic
prob
lem
sol
ving
and
the
sust
aina
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impl
emen
-ta
tion
of s
olut
ions
. T
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rdis
cipl
inar
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acti
cum
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tert
ains
an
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n ye
t co
nver
ging
dis
cuss
ion
that
wor
ks
tow
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the
sym
biot
ic c
onflu
ence
of t
hree
dis
pa-
rate
bod
ies—
the
arti
sana
l wom
en’s
coa
litio
n re
-si
ding
in
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na A
titl
an (
Gua
tam
ala)
, Par
sons
T
he N
ew S
choo
l for
Des
ign,
and
C.A
.R.E
., to
re-
aliz
e a
sing
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l. T
he M
ayan
wom
en’s
ass
ocia
tion
in
Lagu
na
Ati
tlan
, ca
lled
Ajk
em’a
Loy
’a,
is c
ompo
sed
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hig
hly
skill
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embe
rs w
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re lo
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g to
exp
and
thei
r re
tail
base
to
cate
r a
cons
umer
ni
che
of 3
5-ye
ar-o
ld w
omen
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k m
arke
t who
se in
com
es a
vera
ge $
60,0
00.
in t
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ork
mar
ket.
C.A
.R.E
., a
non-
gov-
ernm
enta
l or
gani
zati
on,
has
thus
far
off
ered
su
bsta
ntia
l in
fras
truc
ture
and
sup
port
to
the
wom
en’s
coo
pera
tive
in G
uate
mal
a.
The
rol
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sons
stu
dent
s ha
s be
en s
elf-
m
otiv
ated
and
act
ive,
inv
olvi
ng a
tw
o-fo
ld a
p-pr
oach
of i
ssue
ana
lysi
s/co
ntex
t eva
luat
ion
and
prob
lem
sol
ving
. Par
sons
stu
dent
s ha
ve w
orke
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dev
elop
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t po
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lans
of
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on t
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pira
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Ajk
em’a
Loy
’a.
Wri
tten
By
Ash
rita
Jay
aram
an/F
ashi
on M
arke
ting
, 200
8
144
The spring 2008 semester was spent coming up with potential solutions that would sustainably empower and channel the women’s skills and design talent to-ward the creation of a viable product line for the New York market. The class di-vided into three teams to address design, marketing, and business aspects of this endeavor. The business and marketing operating models were projected based on the design team’s product line proto-types to ensure effective sales in the New York retail environment. This process culminated in a field trip to Guatemala over the month of June 2008, where a series of workshops for the Mayan wom-en’s group of artists and designers was hosted. These workshops stimulated and developed the operating knowledge base for local businesses as well, creating an international exchange of ideas and in-formation that will benefit us all.
Throughout this independent study, we have received an immense wealth of knowledge based on real life situations in the design world that are becoming more and more pertinent to countries that are seeking to evolve from their eco-nomically developing status.
The confines of designing with limited resources, immense financial restriction-sand cultural differences have all made me understand that design must always take into consideration the environ-ment as well as the market. To create a self sustainable market, we must put a stop to outsourcing and create a base of artisans and craftsman who can uphold the production line without the need to seek aide elsewhere. With this ideal in mind, We have participated in the design aspect and created branding merchan-dise that recalls the aesthetics of local art as well as appealing to the sophisti-cated taste of New York.
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147
Fash
ion
Mar
keti
ng/S
tude
nt W
ork/
2008
/Spe
cial
Pro
ject
s/Ja
mes
Men
dolia
/Fas
hion
Mer
chan
disi
ng It
aly
Wri
tten
by
Jam
es M
endo
lia/A
AS
Feat
ured
Fac
ulty
/Fas
hion
Mar
keti
ng
I be
lieve
tha
t It
aly
is t
he l
ogic
al s
ite
for
this
co
urse
, as
the
coun
try
is o
ne o
f th
e le
ader
s in
th
e fa
shio
n in
dust
ry a
nd h
as a
lon
g-st
andi
ng
trad
itio
n of
inte
rnat
iona
l com
mer
ce. I
n ad
diti
on
to I
taly
’s b
eaut
y an
d ch
arm
, the
Ita
lian
mill
s ar
e in
tern
atio
nally
rec
ogni
zed
for
thei
r cr
eati
vity
an
d cu
ttin
g ed
ge te
chno
logy
. Ita
lian
fash
ion
de-
sign
ers
are
inno
vati
ve a
nd c
onti
nue
to le
ad t
he
glob
al m
arke
tpla
ce in
fash
ion.
W
e tr
avel
to
sele
ct c
itie
s in
Ita
ly t
o at
tend
inte
rnat
iona
l tra
de s
how
s, v
isit
tex
tile
mill
s, r
e-ta
ilers
, mus
eum
s an
d m
ajor
fash
ion
com
pani
es.
My
stud
ents
lea
rn h
ow t
o na
viga
te t
he I
talia
n m
arke
t for
raw
mat
eria
ls, a
ppar
el s
uppl
iers
, and
fa
shio
n tr
ends
. Ult
imat
ely,
thi
s tr
ip t
o It
aly
pro-
vide
s us
wit
h a
foun
dati
on f
or g
loba
l so
urci
ng
and
com
plem
ents
ski
lls l
earn
ed a
t Pa
rson
s in
N
ew Y
ork
Cit
y th
roug
h ex
peri
enti
al le
arni
ng.
Thi
s co
urse
ena
bles
the
stud
ents
to e
xper
ienc
e an
d un
ders
tand
the
inte
rnat
iona
l bus
ines
s en
vi-
ronm
ent
and
to p
repa
re t
hem
for
care
ers
in t
he
glob
al fa
shio
n in
dust
ry.
Fash
ion
Mer
chan
disi
ng: I
taly
stu
dent
s ha
d an
exc
epti
onal
oppo
rtun
ity
to v
isit
an
exhi
biti
on a
t the
Ara
Pac
is M
useu
m
in R
ome,
titl
ed 4
5 Ye
ars
of S
tyle
: Val
enti
no.
Page
s 16
0–1
61, 1
76–1
77.
148
Parsons Fashion Merchanidsing: Italy provides students with hands-on experi-ence in global sourcing.
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150
Textile Screen Printing; Como, Italy
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152
Textile Screen Printing; Como, Italy
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154
Textile Screen Printing; Como, Italy
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Textile Manufacturing; Prato, Italy
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157
158
159
160
161
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FRANCESCA K. DEMAURO
FEATURED ALUMNA FASHION MARKETING
Marketing Manager Schottenstein Luxury Group
163
Francesca K. Demauro is the Marketing Manager for Schottenstein Luxury Group, where she oversees marketing strategies, branding and advertising for the luxury companies under the Schottenstien um-brella. Her creative contributions for the SLG brands, such as Adrienne Vittadini, Judith Leiber and Steuben Glass, have been featured in many well-respected fashion publications and outlets, includ-ing Vogue, Vogue India, Harper’s Bazaar The New York Times and The New York Post. Her work can also be seen in mar-keting material developed for collabora-tions such as designer Andrew Gn and stylist Rachel Zoe.
From a very young age, Francesca DeMauro’s passion and understanding of the arts and fashion were evident. Having been born into a multicultural family, where her father is Italian- Japanese, and her mother Filipina, she was naturally exposed to various styles and cultural and artistic perspectives. Her elementary-school years were spent in Saudi Arabia, and she spent her high-school years in the Washingtion, DC area. In 2003, she received a B.F.A in graphic design from Boston University.
While attending Boston University, she completed a course in the Netherlands at The Amsterdam Graphic Arts Pro-gram, where she received a Certificate of Design in Graphic Arts.
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After working as the senior designer in the Boston University publications department, Francesca established her-self as a freelance graphic designer in Manhattan. After working in the print media for four years, she returned to academia and earned an AAS in Fashion Marketing at Parsons. While studying at
Parsons she interned at companies such as Donna Karan, Fresh and Judith Leiber. Shortly after Francesca graduated, a senior marketing role was created for her at Judith Leiber.
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JUDITH LEIBERSpring Collection at
Left Adrienne Vittadini spreads, 2008; Right Apple postcard for Judith Leiber
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680 MADISON AVENUE | 212.223.2999judithleiber.com
Jaguar minaudière, $5,495
JL_NYpost_Jaguar_110408.indd 1 10/31/08 4:19:48 PM
Left Judith Leiber, Jaguar, proof for the New York Post; Right Stuben Glass for Chabad
House; Bottom Right Judith Leiber fall foliage postcard/Judith Leiber jeweled white bag
for the New York Post
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JUDITH LEIBERFall Foliage
Exclusively for
680 MADISON AVENUE | 212.223.2999judithleiber.com
Jeweled in Black Diamond-Multi $3,995
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JAMES MENDOLIA
FEATURED FACULTY FASHION MARKETING
mendolij@newschool.edu/Merchandiser Creative Thinker Professor/ AAS Fashion MarketingImport and Export Merchandising Product Development/ Independent Study Sustainable Raw Materials Merchandising Workshop Fashion Industry Marketing Fashion Merchandising Italy
169
Parsons allows me to draw on my passion for teaching and my industry experience to create innovative projects that address current global fashion issues. Through these projects I am able to mentor and support the students allowing their cre-ativity to flourish.
There is a unique connection with all of my students and I am always impressed with their ability to rethink the design, merchandising and marketing process in a very innovative way. It is an amazing feeling to be able to help a student get one step closer to achieving their dream.
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James Mendolia, continued
Selected artilces written by James Mendolia for Moda, the Spanish language trend and style magazine
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James Mendolia, continued
Selected artilces written by James Mendolia for Moda, the Spanish language trend and style magazine
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PAMELA KLEIN, Chair/Associate ProfessorDegree(s) MFA, BFA, Pratt InstituteCourse(s) Color Theory
TAMARA ALBU, Director/Associate ProfessorDegree(s) BFA, MFA Academy of Fine Arts, University of Bucharest, RomaniaCourse(s) Advanced Fashion Draw-ing, Digital Portfolio, Fashion Portfolio, Fashion Technical Drawing
JULIA POTEAT Coordinator of Fashion Construction,Independent Study/ Assistant ProfessorDegree(s) BFA, Pratt InstituteWebsite www.juliapoteat.comWork Designer for Shadowline Inc.; Design director for a Mary McFadden licensee; Boutique IndustriesCourse(s) Fashion Methods
KICHISABURO OGAWA Coordinator of Fashion Drawing/ Assistant ProfessorDegree(s) AAS, Fashion Institute of Technology Work Fashion Illustrator,Educator, LecturerCourse(s) Fashion Drawing 2
ALISA TURKO Assistant ProfessorDegree(s) MA, Fashion Design, Academy of Design and Technology, Kiev, Ukraine; AAS, Fashion Institute of TechnologyWork Production pattern-maker for Dan Mar Manufacturing Co. Inc.; Designer for Garfield and Marks Design Group Ltd.Course(s) Fashion Design, Construc-tion 1: Patternmaking, Construction 1:Draping, Construction 2, Construction 3
LUCIANA SCRUTCHEN Digital Coordinator/Assistant ProfessorDegree(s) MFA, Parsons School of Design; BFA, Rochester Institute of TechnologyWork Textile Designer; Fashion Digital ArtistCourse(s) Fashion CAD Photoshop/Illustrator, Fashion CAD Photoshop (online & onsite), Fashion CAD U4ia, Fashion Technical Drawing
LARISA IOSILEVICHAssistant ProfessorDegree(s) BA, Fashion Design, Shenkar College of Fashion Design and Technol-ogy, Israel. Work Designer, patternmaking and technical designer in Israel and NYC.Course(s) Draping, Patternmaking, Construction 2, Construction 3, Design Studio Experimental
FULL TIME FACULTY FASHION STUDIES
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LAURA VOLPINTESTA LEITE Assistant ProfessorDegree(s) BFA Parsons School of De-sign, NY and Paris, Fashion Designer Work Freelance Designer , Illustrator, Technical Designer Course(s) Fashion Industry Design (online & onsite), Fashion Portfolio, Fashion Drawing 1, Fashion Drawing 2, Patternmaking, Draping, Sewing
PART TIME FACULTY FASHION STUDIES
Angela Wendt SchneiderAnna TamasAnne RutterBrigitte ContiCatharina CosinDan NistorDanielle WarrenDarcy MeekerDavid HollierDeborah McNamaraDoreen RivieccioDung TruongDusty HopeElodie Blanchard-MoritzFan WuIrina RuvinskayaJoan DuncanJoanne SherrowJohn Jay CabuayJose ChanJoyce ScrimaKaren RippyKathryn SimonLamont O'Neal
Lansana MassaquoiLorye WatsonLuz PascalMarkus HuermerMary GottliebMichelle Nahum-AlbrightMomoko TokunagaNicholas DodziukNina DaryananiPamela SlingerPatricia Henry-TurnerPauline KaoPersa CvetkovskiQuang Wayne VanRebecca KellyRobin NelsonRuth JeyaveeranScott BeischShireen SolimanSofia KavalerchikSole Beatrice SalvoTommaso ProsciaDima Varlamova OKeefeVictor SotoWarren BradleyYrmis Barroeta
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ALICE DEMIRJIAN, Director/Assistant ProfessorDegree(s) MS, Fashion Studies, Market-ing Concentration, Philadelphia College of Textiles and Science; BS, ApparelMarketing, University of MassachusettsCourse(s) Fashion Industry: Marketing
MICHELLE ALLEYNE Assistant ProfessorDegree(s) BS in Fashion Merchandising/Business Management, Howard University; MA candidate, Parsons The New School for Design Website www.mshopnyc.comWork Owner, M Shop NYCCourse(s) Fashion Industry: Marketing, Process & Skills, NY Trendspotting, and Fashion Show Production
JAMES MENDOLIA Assistant ProfessorDegree(s) BS, AAS, Fashion Institute of Technology Work U.S. Representative to Intersource Enterprises LLC, Mexico; Partner, Global Sourcing and Fabric Research Manager, Antuna and Mendolia; Fashion writerCourse(s) Product Development/Independent Study; Marketing and Fashion Merchandising
FULL TIME FACULTY FASHION MARKETING
JIM O'CONNOR, Online Coordinator/ Fashion History Coordinator/Assistant ProfessorDegree(s) BA, Michigan State University; MA, Hunter College of the City of New YorkCourse(s) Fashion History
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PART TIME FACULTY FASHION MARKETING
Alice Shapiro-ChalfinAlison LevyAnn CoppingerAthena LazaridesBernard KahnBjorn BengtssonCecilia MethenyDavid ColbyDavid GoldsmithDeanna Galeno Donald GoodaleDonna AveryDonna BergerEmily KiblanskyGary WolfHeiser AaronHelen JobHerb FrichnerJeannine PakJeffreyMadalenaJoan AbrahamJose ChanJujuan BrownJulius HarwoodLinda CohenLinda FayeLorella BrocklesbyLuigi LeonardiMarcie CoopermanMark OsborneMary KassnerMaryann GriszMilton LipitzNancy KleinNancy WaitesPatricia BaukalPatricia DeRosaPeter RizzoPhyllis ShapiroRenee O’Brien
Richard BianchiRichard FrenchRobert GarinoRobert LaubRoger DickinsonRoger PadilhaScott MaloneStanley LevineSuzanne PiazzaThomas HandleyTiffany Webber-HanchetteWilliam Bailey
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DIRECTOR OF GRAPHIC DESIGN/EDITOR/PHOTOGRAPHER Katarzyna Gruda
CO-EDITORSTamara Albu, Director of Fashion StudiesAlice Demirjian, Director of Fashion Marketing
FACULTY ART DIRECTORClaudia Brandenburg
GRAPHIC DESIGNERSAriel LapidusKellie Davis
COPY EDITORJames O’Connor
TYPEFACES Akzidenz GroteskDesigned by Günter Gerhard Lange ArcherDesigned by Hoefler & Frere-Jones Type Foundry
PRINTERFernando LucianoProject 44,Long Island City, NY
SPECIAL THANKS Thomas BosketAnnemieke Beemster Leverenz Brian McDermott Tammy Nesmith Alix Sorrell Shelly Suzuki Denise Wallner
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