mr. rooter 2013 media proposal - master locksmiths conference... · display / social search...

www.reachlocal.com.au | #ReachLocalAu 1

Stop wasting money and start profiting

from online advertising

Jason Philactides

Head of Channel Partnerships, Australia

Secrets to

Advertising Excellence

www.reachlocal.com.au | #ReachLocalAu 2

ReachLocal At A Glance

www.reachlocal.com.au | #ReachLocalAu

Agenda

Mobile

Consumer

Behaviour

Optimising the

customer

experience

Tools to measure

your marketing

activities

The Customer

Journey

3

www.reachlocal.com.au | #ReachLocalAu

HOW DO CONSUMERS BECOME

CUSTOMERS?

1

3

2

THERE ARE 3 STEPS:

Prospects Discover You

Leads Contact You

Customers Choose You

4

www.reachlocal.com.au | #ReachLocalAu

Prospects Discover You

when they search, surf and socialise online and then click to visit

5

www.reachlocal.com.au | #ReachLocalAu 6

Display / Social Search Advertising Directory

Television Radio Outdoor

Track How Consumers Are Discovering You

Sydney Law Firms

Sydney DUI Lawyer

Freddie & Ralph Associates

www.reachlocal.com.au | #ReachLocalAu 7

Track Website Traffic With Analytics

Measure number of visitors

to your website

Understand keywords

people have used to

reach your website

See which pages are

visited the most

www.reachlocal.com.au | #ReachLocalAu 8

New Google Analytics App

www.reachlocal.com.au | #ReachLocalAu

Prospects Contact You

when they are impressed with your website

9

© 2014 ReachLocal Inc. http://youtu.be/lMXSW-ApImQ

Leaks On The Street “Website Design”

www.reachlocal.com.au | #ReachLocalAu 11

A Professional Website

Clear Call

to action

Phone # at

the top right

Value proposition

Access to details

about services

offered

(02) 9345 2034

of consumers are less likely to return to a

website after a bad user experience.1 88%

www.reachlocal.com.au | #ReachLocalAu 12

Offer Additional Contact Methods

Reception

Chat with: Visitor, Nicole

Nicole: Would you like to speak with an Sales

Coordinator using our Call Connect feature?

3

(02) 9401 3852

© 2014 ReachLocal Inc.

Leaks On The Street

“Consumer Expectations”

http://youtu.be/67TqrfO3ZBU

www.reachlocal.com.au | #ReachLocalAu 14

Mobile Extends Normal Trading Hours

12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM

Tablet Mobile Desktop

‘Normal’ Trading Hours

‘Extended’ Trading Hours

Source: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day. Does not indicate absolute or relative traffic volumes.

15

Have a Website That is Mobile Ready Make it easy for prospects to find information & contact you from your mobile site

67% of smartphone users

are unlikely to

return to a mobile

site, which is not

mobile-friendly. 2

www.reachlocal.com.au | #ReachLocalAu

Stay connected to the

needs of your customers

by recording phone

calls and reviewing

livechat transcripts

Review Customer Conversations

16

www.reachlocal.com.au | #ReachLocalAu

Prospects Choose You when you stand out with good, timely follow-up

17

www.reachlocal.com.au | #ReachLocalAu 18

Prospects

contact you

$$$

Follow up within

one hour

Generate more

revenue

Emailing a new contact

within 20 minutes boosts

conversion rates by 49%. 4

Follow-Up Quickly Reply to calls, web forms & emails within an hour

www.reachlocal.com.au | #ReachLocalAu 19

Collect Contact Information And create a list of prospective customers

www.reachlocal.com.au | #ReachLocalAu 20

Nurture leads

• Why your business

• Benefits of your products & services

• Stay top of mind

• Unique offerings

Keep In Touch With Prospective Customers If your contacts aren’t ready to buy, keep in touch with them so you stay top-of-mind

Special offers

• Compel prospects to take the next step

• Boost conversion

Increase

conversions

by

when using

follow-up

emails.5

30%

www.reachlocal.com.au | #ReachLocalAu 21

Case Study - Trainwell

“We are now turning

85% of callers into

customers using this

system”

“We’ve had more sales

directly from the website

without the need for a

discussion first”

“The calls are all spot on, no time wasters and

we’re able to follow up really easily with email

which makes a big difference”

www.reachlocal.com.au | #ReachLocalAu 22

An Integrated Marketing System

Smart Website To help you get more contacts & leads

from your mobile, tablet and desktop

traffic through modern, conversion-friendly

design.

Mobile App To make it easy for you to manage your

leads on the go, and elevate your

business to stand out with prompt follow

up to get more ROI.

Lead Management

System To make it easy to turn contacts and leads

into customers through automated email

marketing and reminders to follow up.

www.reachlocal.com.au | #ReachLocalAu 23

Paid Ads Organic Search Directory Listings Social Pages Direct to Site Other

Track Where Your Calls Are Coming From

Source

[456] 555-0000 [456] 555-1111 [456] 555-2222 [456] 555-3333 [4 [] 555-5555

Your website should display a unique phone number depending on the source of the visitor, so

you know exactly what is bringing you new website visitors and ultimately customers.

RESULTS YOU CAN COUNT ON TODAY (02) 9555 6644

www.reachlocal.com.au | #ReachLocalAu 24

See Success Clearly

www.reachlocal.com.au | #ReachLocalAu 25

See Which Advertising Is Working

www.reachlocal.com.au | #ReachLocalAu 26

Classify Leads

www.reachlocal.com.au | #ReachLocalAu 27

Monitor Customer Engagement

28

Stay In Contact

www.reachlocal.com.au | #ReachLocalAu 29

Special Introductory Offer

Mobilise your website FREE for 90 days

Try It Out For Yourself! http://reachlocal-mobile.com.au/masterlocksmiths

www.reachlocal.com.au | #ReachLocalAu

Follow Us reachlocal.com.au/social

Email us marketing@reachlocal.com.au

Subscribe to free

ebooks & latest

marketing tips

www.reachlocal-

ebook.com.au

Learn more about ReachLocal’s Online Marketing Solutions:

www.reachlocal.com.au

Contact marketing@reachlocal.com.au

Google Confidential and Proprietary Google Confidential and Proprietary Google: Our Mobile Planet

Google Confidential and Proprietary Google Confidential and Proprietary comScore, Media Metrix Multi-Platform, 2013

Google Confidential and Proprietary Google Confidential and Proprietary Google: Our Mobile Planet

Google Confidential and Proprietary Google Confidential and Proprietary

Google Confidential and Proprietary Google Confidential and Proprietary Google: Our Mobile Planet

Locks & Locksmiths:

Cross Platform Search Trends

63% 60%

11% 11%

26% 29%

Q3 2013 Q3 2014

Desktop Tablet Mobile

40% of all Searches are now on Mobile

Devices

Locks &

Locksmiths:

% of Queries

by Device

www.reachlocal.com.au | #ReachLocalAu

?s