mr. joseph h. jeu deca director mr. joseph h. jeu deca director
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Mr. Joseph H. JeuDeCA Director
Mr. Joseph H. JeuDeCA Director
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• Commitment to the Benefit
• Sound business acumen
• Dedicated workforce
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“Innovation is the ability to see change as an opportunity – not a
threat”
“Excellence is not a skill. It is an attitude.”
Store Focus
Collaboration
Excellence in Service
Entrepreneurial Spirit
Innovation
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• Performance Management
– Outcome Focused
– Accountability
– Decisions Based on
Empirical Evidence
– Not Business as Usual
Stretch Goals Will Take Us to the Next LevelStretch Goals Will Take Us to the Next Level
•Quality of Life– Savings totaled $2.69B in FY 2010
– Ancillary Support: industry contributions to installations, give-aways, scholarship program totaling $244M
– Military-Related Employment: 62.5% of DeCA workforce• Industry also employees military family members
•Military Readiness– Peace of Mind: focus on mission vs. family/sense of community
– Recruitment: family member advocacy
– Retention: GAO Report NSIAD-99-197
•Cost Avoidance– Defense Transportation System: a leading peacetime shipper of
military goods overseas
– Cost of Living Allowance: reduced for commissary presence
•Emergency Support6
•FY 2010
–Events: 156
–Sales: $8.68 Million
–Savings: $4.0 Million
–Patrons served: 70,244
• YTD FY 2011
–Events: 103
–Sales: $6.07 Million
–Savings: $2.81 Million
–Patrons served: 44,186
Providing the Benefit On-Site to Our Guard & ReserveProviding the Benefit On-Site to Our Guard & Reserve
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• Current savings figures for commissary shoppers
– FAMILY of FOUR can save over $4,476
– FAMILY of THREE can save nearly $3,494
– A COUPLE can save over $2,827
– SINGLE can save over $1,542
Your Commissary – It’s Worth the Trip!Your Commissary – It’s Worth the Trip!
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• Thank you!
• Partnerships – Win/Win
– Growing Business
– Pricing
• Mature Business
– Evolving
– Manufacturers
• Welcome Suggestions
• Suspends the exemption allowed on sales to Federal Government– Assesses 4% tax
• Allowed for continued exemption if contract prohibits passing of tax– DeCA Hawaii based contracts amended
• It is the vendor’s responsibility to determine it’s liability for the tax
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• Commissary Customer Service Survey (CCSS)
– Patron Satisfaction
– 4.68 (out of 5.0)
• American Customer Satisfaction Index (ACSI)
– ACSI Supermarket Industry Average: 75
– DeCA’s ACSI: 80
Customer Service at All Time High!Customer Service at All Time High!
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* DeCA sales data based on CY 2010 data for U.S. stores (including Puerto Rico) over $2 million in CY 2010 (176 Commissaries) to compare with industry
** Savings % used was the 2010 DeCA U.S. (50 State) savings of 29.9% after tax and surcharge. This % is applicable to U.S. data as used in these computations. Overall 2010 DeCA Worldwide savings after tax and surcharge was 31.5%
***Supermarket data from Food Marketing Institute (FMI) Web site www.fmi.org (Supermarket Facts - Figures - Industry Overview)
Measure DeCA Actual*DeCA**
Adjusted for DeCA Savings
Supermarket***
Weekly Sales/Square Foot $16.96 $24.18 $11.78
Weekly Sales $542,576 $773,620 $466,011
Customer Purchase $64.87 $92.49 $26.78
Square Feet/Store 31,996 31,996 46,000
Sales $4.966B $7.081B $562.746B
DeCA Compares Well with Leading Supermarket Chains!DeCA Compares Well with Leading Supermarket Chains!
Total 62.5
%
Total 62.5
%
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• Military Spouses – 4,254 or 27.3%
• Dependents – 1,970 or 12.6%
• Sponsors:
– Retirees – 1,648 or 10.6%
– Guard and Reserve – 268 or 1.7%
• Other Veterans – 1,602 or 10.3%
*Population – DeCA U.S. Civilian Employees – 15,579
• “Unqualified” opinion of financial statements for 9th
straight year!
• Tied for first place along with DLA and SOCOM for
FY 2010 Statement of Assurance
• Designated as DoD “Gold Standard” for Managers’
Internal Control Program
Great Stewards of Taxpayer Dollars!Great Stewards of Taxpayer Dollars!
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• Turn key gift card program
– Rolled out program June 29, 2011
– Fort Bliss Commissary Grand Opening
• Available in two denominations
– $25.00 and $50.00
• Purchase at store or via Internet
• Replaced paper voucher program
– No longer available for sale
– Redeemable through August 2016
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• Background:
–DeCA selected Inmar, Inc. as the provider of the rewards card
– Negotiations are ongoing
• Benefits:
–Program will allow savings via digital coupons as a new medium
–Reduces fraudulent coupons
–Reduces redemption errors
–Reduces packing and shipping of coupons
• Moving forward:
–To participate, Industry must partner directly with Inmar, Inc.
– Estimated program deployment: 1st Quarter FY 2012
– Program name – “Commissary Rewards Card”
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• Commissary Connection–More than 33,500 subscribers
• Facebook–Interactive medium with over 10,060 fans
–Averaging 500,000 views per month
• Guard & Reserve Sales Schedule Newsletter–More than 2,100 subscribers
• YouTube
• Flickr
• Radio
Social Media Presence Supplements Print, Broadcast, and Internet Media
for Greater Audience Reach
Increasing DeCA’s Reach in a Short Time!Increasing DeCA’s Reach in a Short Time!
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• Future campaigns tied to promotion calendar
• “Your Family is Our Family” customer
appreciation campaign
• “Shop After Work” campaign
• “Great Inside the Gate” campaign
• Commissary Commando competition
Eglin AFB, FL
Moody AFB, GA
Fort Riley, KS
NAS-JRB, New Orleans, LA
Fort Campbell, KY
Fort Bliss, TX
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• Energy– 0.4% annual reduction FY 2010 (4.2% cost increase)– Expect 0.5% in FY 2011– Implementing additional projects to meet FY 2015 goal
• Water– 17.6% reduction from FY 2007 baseline (FY 2011 Goal 8%)
• Waste Management – Cardboard recycling (FY 2010: 53,004 tons/FY 2011 goal 56,613)– FY 2010 Surcharge revenue $5 million/DWCF cost avoidance $62,876
• High Performance Sustainable Buildings– Designing to LEED standards
• Environmental Management System certified as conformant with ISO 14001
• DeCA initiatives resulted in two awards presented in October, 2010– Federal Electronics Challenge Bronze level– Federal Energy and Water Management Award
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• Why restructure now?
– Secretary Gates’ memorandums directing reduction of
overhead costs
– Directed budget reductions
– Known duplication of work activities above store level
– Impact of Global Transformation to serviced population
– Continued impact of automation and growing complexity
on mission
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* Denotes SES position (6)
*CHIEF OPERATING OFFICER/DEPUTY DIRECTOR
*DIRECTOR DeCA WEST
(MCCLELLAN, CA)
ZONES(12)
STORES
*DIRECTOR DeCA EUROPE(KAPAUN AS, GE)
ZONES (4)
STORES
*DIRECTOR DeCA EAST
(FORT LEE, VA)
ZONES(11)
STORES
HEADQUARTERSSUPPORT OFFICE
*DIRECTOR/CHIEF EXECUTIVE OFFICER
*CHIEF OF STAFF
OFFICE OF THE GENERAL COUNSEL
INFORMATION TECHNOLOGYDIRECTORATE
RESOURCEMANAGEMENTDIRECTORATE
HUMAN RESOURCES
DIRECTORATE
PERFORMANCE& POLICY
DIRECTORATE
CORPORATEPLANNING
DIRECTORATE
CORPORATECOMMUNICATIONS
DIRECTORATE
SALES DIRECTORATE
PUBLIC HEALTH& SAFETY
DIRECTORATE
OFFICE OF THE INSPECTOR GENERAL
OFFICE OF INTERNAL AUDIT
DeCAWASHINGTON OFFICE
CSM/SEA
CONTRACTINGDIRECTORATE
EEO DIRECTORATE
WORKFORCEDEVELOPMENTDIRECTORATE
As of FY 2010Total 14,681 civilian auth FTEs (includes US Direct Hires and Foreign National Direct and Indirect Hires)Total 5 military authorized billets
Current Organizational Chart
Director / Chief Executive Officer
Deputy / Chief Operating Officer
Executive Director Store Operations
Executive DirectorSales, Marketing & Policy
Executive DirectorLogistics and Engineering Executive Director
Business Enterprise
Requirements and Strategic Integration
Resource Management
Human Resources
Information Technology
Engineering
Logistics
Sales
Store Support Health & Safety
General Counsel
Washington Office
CONUS and OCONUS Stores
Senior Enlisted Advisor
Inspector General/Security
Acquisition Management
Operations & Policy
Resale Contracting
EEOExecutive Services Division
Internal Audit
Corporate Planning
CDC and CMPP
Corporate Communications
Green blocks - assets located at Ft Lee & geographically dispersed
Yellow blocks - ALL assets geographically dispersed
Blue blocks - ALL assets at Fort Lee
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