mpowerment outreach & best practices

Publicity & Social for Mpowerment Projects

Taylor Stockett@cstockett05

Let’s Discuss

1. Culture of Connectivity2. Major Platforms Tips 3. Dating App Ads4. Upcoming Platforms

Culture of Connectivity• Millennials ~4-10 hrs/day on phones1 • 96% have joined a social network2

• Social Media passed porn as #1 activity online2

• Communication has become more visual!• Emoji's, Pictures, GIFS, & Video = Engagement

Major Platform Tips

Facebook

PlanCreate/CurateBoost or “Tribe” ContentTrack

(MPCAPS blog)

Instagram

Tag & Hashtag #foreverSchedule/post at 5pm3

-Hootsuite

Twitter

Twitter Chats!TweetdeckUse the GIF keyboardTweet w/ trending topics

Facebook

Instagram

Twitter

Dating App Ads

Grindr

Apple & Google guidelinesExpensive, gurlll!

Scruff

FREE BenevoladsGuideStar URL-a national non-profit registry

Jack’d

By Online Buddies Inc“App safe” content Explicit material: Manhunt

App Ads 2015

Not approved:

2016 Ads

2016 Ads

Upcoming Platforms

Snapchat

Personal & AuthenticDisappearing ContentGeofilters, Take Overs, & Stories

YouTube Connect

Coming Soon4

Livestream (FB/Periscope)

WhatsApp

Recently Encripted5

Mass Texting

Privacy Policy

Video!!!

Interactive: Add us Snapchat!

Thank You!!!