mpo presentation on online restuarent

BUSINESS PLAN PRESENTATION

Project submitted by : Group 2

• Himanshu Pal

• Jagbandhu Rej

• Himanish Ghosh

• Srishti Sharma

• Praveen Nirman

• Vibhor Vishwas

“Restaurant-Dining and online”

Daawat-E-Parivaar

Make People Happy, Have Some Fun and Be Number 1!

              Yours Truly Restaurant. For AM & PM people

EXECUTIVE SUMMARY Wide variety of Indian cuisine. Located in the booming, and rapidly

expanding city of Navi Mumbai Inspired menu with a blend of varieties

of Indian dishes. Seven days a week Relaxed, friendly and correct service Hiring of experienced staff

.

MISSION

Great tasting food, but have efficient and friendly service

Choice for all families and singles, young and old, male or female.

Employee welfare

OBJECTIVES

Keeping food cost under 35% revenue.

Stay in the restaurant business with excellent food and service.

Expand our marketing and advertising in neighboring areas and cities.

Future Plan

If the business is meeting its projections in an year then, we will start scouting for a second location and develop plans for the next unit.

5 Year Plan

3 locations in different parts of the country like Raipur, Ranchi, Bhubaneswar and Indore .. etc.

Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth.

COMPANY DESCRIPTION

Vision: Extraordinary dining experienceAim to be the best in the multi cuisine online restaurant business.

Company location:

Vashi , Navi Mumbai

Basic product offering :

Indian Ethnic cultural food Healthy food (low fat, low cholesterol)

Markets to be served:

StudentsCouples / familiesWorking class singlesBusiness persons

Competition/Competitive Advantage

Direct Competition

BawarchiParadiseLocal CompetitorsEstablished brand hotels

Advantages

Location (Your Home) Multi – Cuisine Expert Management Team

Completely innovative way to serve. Our competitive edge is the menu that is home cooked, the chef, the environment, the management, the service at your own home.

The best chefs are chosen according to their specialty.

Our strategy is simple, we intend to succeed by giving people a combination of excellent and interesting food in an environment that appeals to a wide and varied group of people.

We will focus on maintaining quality and establishing a strong identity in our community.

We will keep our standards high and execute the concept so that word-of-mouth will be our main marketing force.

We will create an appealing and entertaining environment and food with unbeatable quality at an exceptional price.

Marketing plan Daawat-E-parivaar has two marketing objectives.

The first is to create the awareness and provide the following information to the authorities of Daawat :

To show the marketing position of the organization.

To show the market share of Restaurant

To give suggestion to the higher authorities for the future

improvement.

This department provides the information about their competitors

to the higher authorities of Restaurant

The second basic objective of Marketing Department is that it meets the budget in the required time span. The marketing department of Daawat-E-Parivaar Food is to promote its products and make the future plan to live in the budget.

Target Market

After evaluation of various segments we decided to target the market of urban and sub-urban areas as well as anyone can use this product businessman, students, workers etc.

Word’s Of Mouth

Discount Coupons

Free Home Delivery

Concentrating on the customer's experience

Offer various specials throughout the week that people can enjoy.

MARKET ANALYSIS SUMMARY

Daawat-E-Parivaar focuses on student sand official people and family people who are restaurant seekers. People that have a desire for good food and a fascinating atmosphere.

The market customers for Daawat-E-Parivaar would develop from:

Local Neighborhood Marketing Program

Customer Frequent Diner Loyalty Program

Suggestive Selling Program to increase average check

Tremendous growth in upper level family income

MARKET SEGMENTATION The Business Man

Happy Couples

The Family

High-end Singles

MARKET PENETRATION

Entry into the market should not be a problem.

Restaurant has high visibility on the web.

The local residents and students always support new restaurants because of their curiosity.

UNIQUE SELLING PROPOSITION

• Online store.• Order according to your convenience• Home cooked food, delivered at your doorstep.

• A meal to be donated to the needy for every order of 1000/- or above.• 10 % credit (on total bill amount) to

customer’s account who visits our restaurant at least 10 times per month.

SWOT ANALYSISSTRENGHTS

First mover advantageEconomies of ScaleVarieties of food of the cuisineLarge number of bachelors/students/IT professionalsCatering to a wide range of peopleNo similar type of restaurant near the location

WEAKNESSESHigh cost of operation

Not from a known group

Pricing

Competition

Difficulty In obtaining licenses

OPPORTUNITIES

New restaurants in other parts of the city

Offer greater variety

High growth in these areas.

Rising standard of living

THREATSOther concept restaurants

People may be restrictive

High attrition rate.

Research Based on the certain online research following

data was obtained:

People look for customer service most, followed by décor.

People mind spending more money, even if they are offered quality of service

3/4th of the people visit a restaurants (i.e. consume restaurant food) at least once a week.

Research They prefer Indian cuisine the most,

followed by Chinese, Italian and others.

They look forward to new dining experiences given the opportunity.

While choosing a restaurant, customers are price conscious.

PROCESS FLOW CHART

Place the order with cook

Give the bill to customer

Get online feedback and

complaints

Respond to feedback and complaints.

Online registration

place order and payment

Get confirmation

Deliver food to customer

Goals DAAWAT-E-Parivaar is an innovative concept that targets a new, growing market. We assume that the market will respond, and grow quickly in the next 5 years.

Our goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining.

THANK YOUTHANK YOU