mozilla add-ons universe: the next level for amo

Mozilla Add-ons Universe

The Next Level for AMO

Mozilla Balkans Public Day, Skopje - 22 May 2010

1.5+ Billion Add-ons!

Why Add-ons

Core to the Mozilla mission of “choice & innovation”Huge momentum versus other browsers.Customization is one of the key differentiators for Firefox and helps users feel like Firefox is “mine”Innovation incubator1st class deployment infrastructure at Mozilla Add-ons (AMO)

Fun Facts

1.5B downloaded from AMO 167M+ add-ons in use 57,093 Collections4.5M registered users33-50% of Firefox installs have at least one add-on Average number of add-ons per user is 5

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Vibrant Startup Ecosystem

The Big Guys

For Users

Collections

Add-on Sharing Launched with site re-design in August 2009Encourage participation from non-developersUltimately, increase # of downloads.

Personas Integrated

For Developers

Developer Hub

Documentation, tutorials, code samplesCase StudiesTaggable, searchable code repositoriesQueue Metrics Best PracticesForumsMetrics

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Forums

Verification Suite

Contributions

Picture by Kai Hendry.

Mobile Add-ons

Picture by Madhava Enros

What's Next

(A Sampling)

Shiny New Add-ons Manager

Zamboni - aka The Big Rewrite

Moving away from a CakePHP driven site to the Django framework

ScaleabilityStabilityReliable Statistics New Features

Seen in the wild:http://blog.mozilla.com/addons/2010/05/07/traces-of-a-new-amo/

Revamped Statistics

Review Changes Coming

http://blog.mozilla.com/addons/2010/05/21/a-different-review-process-proposal/

Add-on Store

Finding a Business Model for add-ons is hard. Typically needs to be backed by a compelling Web Service. Hobbyist add-on authors and companies alike deserve a chance to make a few dollars.Follow progress in bug 562790.

Get Involved

https://developer.mozilla.org/En/Extensionshttps://wiki.mozilla.org/AMO https://forums.addons.mozilla.org

Thanks!

Get in touch

@brianking

www.briks.si/kontakt