mozcon seattle 2013 presentation

MOZCON SEATTLE 2013

Hate to wear undies, hope this Fishkin is

good!

BOTTOM LINE• Do RCS – Prove it

works (find it in GG Search Suggestions) (Will

Reynolds)

• Don’t use flags but Languages names in your multi lingual site (Aleyda

Solis)

Videos –don’t place in Utube, but in your domain URL. (Nottinham)

REAL BOTTOM LINE• Create worth to shared content (all types) (Gouldin)

• Address Mobile growth, desktop not decreasing though (Fishkin) Build for the long

run, not for today (long term quality loyal customers) Joanna Lord

Richard Baxter (tags5 Twitter)

• Who are you targeting?• Identify influencers in the field• What do these share?

Query=“poker”

Tell us more about it Joe

• http://www.inbound.org (SEO articles, Fishkin- DharmeshShah(Hubspot)

• Google + Ripples(Graphic on what pplare sharing in GG+)

TOOLS

• SEER's SEO Toolbox all-in-1 toolbox for SEOs (GG Anlx, MOZ, Majestic,… )

• IFTTT

• Authorcrawler (who is linking to your site, and where else they write)

• Tracking tools for visual content: curalate, ahalogy, piquora

• http://www.findpeopleonplus.com (Connecting People on Google+Over 45 Million Google+ users indexed

• http://freshwebexplorer.moz.com/ (MOZ Trends)

• https://followerwonk.com (TT & MOZ, who follows who, when, how much, etc,… paid PRO)

• http://www.fullcontact.com/(All Your Contacts In One Place and AutomaticallyUp-to-Date.)

• International SEO ROI Calculator

ACRONYMS

• RCS – Real Company Stuff

• TAGFEE –Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Sarah Bird)

Tips

Create emotionally engaging experiences pages, people will interact and relate to the emotion (Allison Urban) (great art. on this)

TREATS

• IG on MC-2013

• “Shit” beats “Ass” and Obama is tail

KEY PEOPLE I MET