moxa company introduction and industrial ethernet market trend overview andrew hsu/emea sales...

Moxa Company Introduction

and Industrial Ethernet Market Trend Overview

Andrew Hsu/EMEA Sales manager

Moxa Networking

03-22-06

2

Vision

To be the Leading Brand of World-Class

Device Networking Solutions for

Industrial Automation.

BuildingBuildingAutomationAutomation

UtilityUtility

TransportationTransportation Factory Factory AutomationAutomation

POS/ATMPOS/ATM

TelcomTelcom

3

Mission:

Serial Connectivity ,& Embedded Computing &I/O Networking Solutions

46 employees

Mission:

*Industrial Ethernet *DVN solution

Started up since 1987 , USD$47M Turn over

250 employees

Moxa GroupMoxa GroupMoxa GroupMoxa Group

ICS ; ECC ; I /O DivisionICS ; ECC ; I /O Division IEI ; DVN DivisionIEI ; DVN Division

Moxa TechnologyMoxa Technology Moxa NetworkingMoxa Networking

4

Moxa Group RevenueMoxa Group Revenue GrowthGrowth

7.010.0

16.0 18.021.0

25.0

32.0

39.0

47.0

1997 1998 1999 2000 2001 2002 2003 2004 2005

Moxa Group Average Annual Sales Growth: 25%Moxa Networking 2005 Growth rate :90% than 2004

Unit: US$ Million

5

Our Key Customers : Our Key Customers :

6

Award and CertificateAward and Certificate

7

Y2005 news in MoxaY2005 news in Moxa

Moxa CPUMoxa CPUreadyready

8

Y2005 news in MoxaY2005 news in Moxa

LaunchLaunch

Got iF awardGot iF awardAnd the first And the first

Moxa InnoVa awardMoxa InnoVa award

9

MOXA MOXA HQHQ

MOXA MOXA HQHQ

MCNMCNMCNMCN

MUSMUSMUSMUS

DistributorsMOXA

Global Sale/Service Network Quick Response to Your Inquiries

MEUMEUMEUMEU

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MOXA Core CompetenceMOXA Core Competence

Great repatuation

Total Networking connectivity solution

18 years R&D Experience, fast and flexible product development

Worldwide Service Net

• Brand• Focus

•Technology• Service

ISO 9001 ,14001Certification,5 Year Warranty

Core Core CompetenceCompetence•

Quality

Industrial Ethernet Market Trend Overview

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Industrial Control & Automation Market Segments

- Automotive - Aerospace & Defense- Electrical- Electronic&Semiconductor- Building Automation- Furniture & Wood Products- Apparel & Leather Pro.- Plastic & Rubber Pro.- Printing & Publishing

Discrete Industries Process Industries- Oil & Gas- Chemical& Petrochemicals- Electric Power- Food & Beverage- Cement & Glass- Pharmaceutical- Pulp & Paper- Textiles- Water & Wastewater- Mining

Hybrid- Food & Beverage- Pharmaceuticals- Biotech- Chemical- Water& Wastewater

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Type of PLC (Programmable of Controller)

Large PLC(Over 512 I/O)

Nano PLC(Under 15 I/O)

Micro PLC(15-128 I/O)

Medium PLC(128-512 I/O)

Device Level Control Level

(7%)(32%)

(20%)

(29%)

( ): Average Percent of Installed PLCs

Support Ethernet Port

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Advanced Open Control System

1. ABB Automation2. Emerson Process Management3. Yokogawa Electric4. Honeywell IACD5. Siemens A&D Group

1. GE Fanuc Automation2. Siemens A& Group3. ABB Automation4. Elecktro Beckhoff5. OPTO 22

1. Siemens A&D Group2. Rockwell Automaton Allen-Bradley3. Mitsubishi Electric4. GE Fanuc Automation5. Yokogawa Electric

Ethernet

PC-Based Control

DCSControl

PLCControl

(20%) (45%) (35%)

Market Share in 2005

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Trend I: Move to PC Architecture

Trend II: Move to Distributed Architecturecentral

yesterdayDe-central

todaydistributedtomorrow

1990

PLC

2000 2010

PC

Intelligent Field Devices

PLCPLC

PC

Mega Trend in Control & Automation

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Trend III: Integrate IT technologies into Control&Automation • Consistent communication for

vertical integration• Combine with ERP and MES

Trend IV: Use of Open Standards in Control&Automation• Ethernet TCP/IP• OPC, XML, COM/DCOM, ActiveX• Object Oriented Design• Microsoft Office® Applications

Ethernet

Automati-sierungs-System

Field Level

ERP

Interfaces

Mega Trend in Control & Automation

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Industrial NetworkingIndustrial Networking

MULTIBIT NETWORKS MULTIBYTE NETWORKS

MESSAGING NETWORKS

DEV

ICEN

ET

PRO

FIB

US

DP E

TH

ER

NET

ASI SERIPLEX

INTE

RB

US-

S

Con

trol

NET

LON

WO

RK

S

BA

CN

ET

MO

DB

US

SERIAL I/O NETWORKS

Device LevelDevice Level

Info LevelInfo Level

Control LevelControl Level

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• From just 500Kbps (Performance)

• From Limited Management

• From Single Vendor (Proprietary)

• From Isolation (Migration)

• From Many Wiring Scheme

• From Cost

Challenge for Today’s Network

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Just 500Kbps 10,100, Giga

Limited SNMP/OPC management

management options

Proprietary Open standards

Single vendor Multiple vendors

Isolation WWW connectivity

Ethernet Is the SolutionEthernet Is the Solution

Current Challenge Solution Ethernet

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Why not Use Ethernet in Control and Automation ?

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Industrial Ethernet Device Shipment (Thousands of Nodes)

Source: ARC Advisory Group 2005

Industrial Ethernet Device Shipment Industrial Ethernet Device Shipment Growth Seen at 51.4% (CAGR)Growth Seen at 51.4% (CAGR)

0

10000

20000

30000

40000

50000

60000

70000

80000

2004 2006 2008

Thousands ofUnits

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Industrial Ethernet ProtocolIndustrial Ethernet Protocol

Sponsoring Organizations

Target Applications

Transport Layer

Application Layer

EtherNet/IP ODVA, Control-Net International, Rockwell Automation, Omron,

Any discrete or hybrid manufacturing

TCP and UDP

Control and Information Protocol (CIP)

Foundation Fieldbus-HSE

Fieldbus Foundation

Process control UDP Fieldbus Function Blocks

IDA-Modbus IDA Group, Schneider, Jetter, Sick, Kuka, Phoenix Contact

Discrete manufacturing especially motion control

TCP IDA Object model

(Modbus/TCP)

PROFInet Profibus International

Complex Machinery

UDP, TCP plus proprietary

DCOM, PROFI-net Object Model

Source: ARC Advisory Group 2003

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All Major Automation Players All Major Automation Players Now OfferingNow Offering

Schneider – Transparent Ready

SIEMENS – ITlution

Rockwell – NetLinx

ABB – Industrial IT