more than just a commodity

More Than Just A Commodity

Presenter: Joe Kuemerle / @jkuemerle

Session Number: 212

Code PaLOUsa 2011 Sponsors

Code PaLOUsa 2011 Sponsors

Background of Joe Kuemerle

• Lead Developer at PreEmptive Solutions

• Over 15 years of development experience

with a broad range of technologies

• Focused on application and data security,

coding best practices and regulatory

compliance

• Presenter at community, regional and

national events.

Commodity

Function: noun 1 : an economic good: as a : a product of agriculture or

mining b : an article of commerce especially when delivered for shipment c : a mass-produced unspecialized product

2 : something useful or valued3 : obsolete : quantity, lot4 : a good or service whose wide availability typically

leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price

5 : one that is subject to ready exchange or exploitation within a market

UnderstandingIf one does not understand a person,

one tends to regard him as a fool. -Carl Jung

What’s on our mind?

What’s on the boss’s mind?

$Revenue – $Cost = ?

Driving Factors

What drives us• Clean Architecture• Automation• Normalization• 100% Coverage• SOLID• Elegant Patterns• Dynamic Languages• Compile without

errors• Craftsmanship• …and so on…

What drives the boss

•Dollars•Deadlines•Deliverables

Dollars

Deadlines

Deliverables

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

- Theodore Levitt

Communication

http://www.thousandtyone.com/blog/UnderstandingSoftwareDevelopmentDisastersPart1.aspx

http://www.thousandtyone.com/blog/UnderstandingSoftwareDevelopmentDisastersPart2.aspx

Self Catalog

Documentation

How does your boss perceive you?

Changing Perceptions

Visibility

Visibility

Know the Enemy Teammates

Know the Enemy Teammates

Politics

Professional Networking

“You have not done a good enough job with professional networking if within 5 phone calls you would not land on your feet.”

-Shawn Upchurch, Upsearch

Networking Events

Choices and DirectionsJuniorMid LevelSeniorArchitectTeam Lead

ManagerExecutive

DeveloperSupportOperationsDatabaseQuality

Assurance

Telecom

Resources

• Career Tools: http://www.manager-tools.com/podcasts/career-tools

• Manager Tools: http://www.manager-tools.com/• Ask The Headhunter: http://www.asktheheadhunter.com/• Upsearch: http://www.upsearch.com/• Business of Software: http://blog.businessofsoftware.org/• From 9 till 2: http://www.from9till2.com• Esther Derby: http://www.estherderby.com• Management Straight Talk:

http://mgtstr8talk.wordpress.com/• NOOP.NL: http://www.noop.nl/• Five Whys: http://5whys.com/

@jkuemerle / joe at kuemerle.comhttp://www.speakerrate.com/jkuemerle

Photo Creditshttp://www.flickr.com/photos/the-cbi/3253086344http://www.flickr.com/photos/66164549http://www.flickr.com/photos/maisonbisson/156901708http://www.flickr.com/photos/buck82/129408997http://commons.wikimedia.org/wiki/File:Pressure_points.jpghttp://www.flickr.com/photos/phauly/236340065http://www.flickr.com/photos/sheilaellen/111377949http://www.flickr.com/photos/wing-mui/389171028http://imgs.xkcd.com/comics/delivery.pnghttp://commons.wikimedia.org/wiki/File:Dragon_boats_crossing_finish_line_at_2008_SFIDBF_09.JPGhttp://upload.wikimedia.org/wikipedia/commons/6/69/DOE_Org_Chart.jpghttp://www.flickr.com/photos/jonnygoldstein/3752101709/http://www.flickr.com/photos/hopemeng/3708216109/http://www.flickr.com/photos/killermonkeys/128619313http://www.flickr.com/photos/colinkinner/2200500024/