month25 brock s_wk3_content
Post on 15-Apr-2017
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The Social VisionStacy Brock
Vision Photography
• Stacy Brock
• StacNic7@fullsail.edu; (205)-518-6231
• Vision Photography or 20/20 Photography
• http://www.eventphotographyinbirminghamal.com
Vision (20/20) Photography is a local photography company run by Tracy Brock that specializes in events such as weddings, funerals, graduations, baby showers, etc. The company also sells vintage and uplifting images.
Target Audience
The target audience for 20/20 Photography is young professional adults that need photos for personal events or events at the work place. I believe this audience would likely be on Facebook and Pinterest as their main social media platforms
Customer Profiles
Customer Profiles (cont.)
Goals
The primary goal of Vision photography is to create brand awareness through the use of various social media platforms such as Facebook and Pinterest. This alines with the target market as they frequently use social sites to get social proof about brands they have an interest in. 20/20 secondary goal is to create some lead generation. Not only do we want buyers to be aware of our services but we want them to want to purchase our pictures and services for friends and family.
Primary Call To Action
• 20/20 wants to create brand awareness by having customers subscribe to our e-mail newsletters and purchase a product.
Secondary Call To Action
• Vision photography wants customers to comment, like and share their content with others on social media after a purchase.
Social Channels• Facebook
• Because the demographic is likely to use this site for social proof
• Users will pin our photos and get ideas about their events and create brand awareness
• Users can post about their experience with out creating lead generation via word of mouth.
Metrics
• Email opt-ins
• For those that opt-in to our 20/20 newsletter
• Likes (hearts), comments, and shares (retweets)
• See how people interact with our brand via social media.
Competitors
• Spindle Photography
• Chad Riley Photo
• Stephanie Fisher Photography
Spindle Photography • Facebook
• The owner of Spindle uses this platform to talk about what she’s currently doing and keeping follows up-to-date.
• Kelly post ideas about weddings on this platform such as
• calligraphy
• engagement lifestyle
• hairstyles
• fashion
• etc.
Chad Riley Photo• Facebook
• Chad only seems to post their photography on this platforms.
• They seem to have small contests.
• It’s the same thing for this platform.
Stephanie Fisher Photography
• On Facebook this company often brags about how much fun they had with some couples or children.
• They’re also running a Easter campaign for children.
• On this site they post photography and ideas/inspiration
Successful Campaigns• Jarvis Digital Photography
• Coconut Bliss
• Jamaicans Music
• National Geographic
• Offbeat Brides
• Marc Jacobs
Jarvis Digital Photography
• The best campaign for any brand is to freely share your resources with your followers.
Coconut Bliss
• Make strategic use of contests and partnerships
• 20/20 could start a partnership with the Birmingham Art Crawl.
• 20/20 tweets/posts that people should come out to the Art Crawl
• The Art Crawl gets more visits.
Jamaicans Music• While this is obvious a lot of
business forget to
• Give visitors lots of opportunities to connect socially.
• Provide consumers reasons for visiting
• Photos
• Contest
• Valuable content
National Geographic
• Nat Geo launched a contest on Facebook where fans can experience the thrill of having their own photo on a National Geographic magazine.
• 20/20 could do something similar by allowing fans to post photos in order to win being the page’s cover on Facebook
• Instead of winning a trip they’ll win a mini photoshoot.
Offbeat Brides• This companies Pinterest is full of not only
their content but wedding information and inspiration.
• 20/20 should do the same, but with all events
• Baby showers
• Graduations
• Bridal showers
• Engagement photos
• Birthdays
• etc.
Marc Jacobs• Jacobs took to Twitter to
announce his #CastMeMarc casting call, which encourages fans to submit their best photos in the hopes of becoming the brand's newest face.”
• This could help the company get new models for some of her inspirational photo ideas and to get more exposure.
Social Intention
• On this channel 20/20 Vision Photography can post the stereotypical post about enjoying their client, but they should also continue to post about the Art Crawl, freely post resources (e.g. how to take great photos on a phone), add social links to all sites, conduct contest, etc..
• Use organized pin boards to inspire consumers regarding all events they photograph.
• Pin great places for wedding, bridal, shower photoshoots
• How to get great photos of children/dogs.
• Etc.
• Have people share their photos for a chance to be apart of a local photo shot with 20/20 Vision Photography.
Cross Promotion
• Have 20/20 post about how the photo contest are going on Instagram on Facebook.
• Ask users to post how Pinterest ideas turned out on the Facebook page.
Influencers• Birmingham Art Crawl (#BhamArtCrawl)
• because their events showcase different artist in the Birmingham area as well as potential clients
• Allow us to come to their shows the first Thursday of each month
• More people will come to their events to see other clients plus a $20 compensation
• ArtPlay
• due to their use of inspirational images to uplift others in the Birmingham area.
• feature us at their art panel about how pictures tell stories.
• they get discussion about how art is made and how it can sometimes tell a story from a valued source
Editorial Calendar for May
Sample Social Post
Facebook• Facebook posts will mostly show how the photographer
• Enjoyed their clients
• uses raffle tickets to get clients to come out
• These posts are relevant to Facebook because
• it’s more text-based than the other platforms
• users are used to contest/winning.
Pinterest• These social post are most photo based packed with tons of
inspiration
• 80% of Pinterest users are women who
• are mothers
• wives
• engaged
• pet owners
Instagram/Twitter
• Both platforms do better with more images an less text
• There you can tweet/post about popular contest
• Enter to win a change to win a photoshoot (of any kind. e.g. maternity, engagement.) or to be our pages background for the month
Amplification Strategies• Let people know who Vision Photography’s influencers are
• Give credit where it’s due for both the #BhamArtCrawl and ArtPlay beyond the monthly post before the crawl.
• Ask influencers to help
• Ask them about to post tips and tricks for the everyday artist.
• Extract shareable content from vision photography’s blog
• Share tweet able snippets
• Enable click-to-tweet
• Use hashtags appropriately
• Use popular and relevant hashtags in all social media post on twitter and Facebook.
• Use up to 30 hashtags for optimal exposure
• Be consistent across platforms
• Post similar content on each platform
• Be unique to each platform and your brand
Budget & Ad Copy
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