monolith partners credentials 2016

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Marketing technologies for premium brands

# Brand Tech Agency

A new breed of partners

What we do

Technology now enables every part of the brand-building process:

From creating content… to producing it… to sharing it… to targeting… and measuring.

95% luxury consumersmobile equippedvs on average 60%

75% luxury consumersowning multiple devices

vs on average 33%

80% luxury consumersconnected on social media

each month

Luxury consumers who buy bothOnline and in store spend 50% more than consumers buying only in store.

Positioning

75%

Fact

The online luxury sharecould reach 18% by 2025.

Online represented 6%of the 2014 global luxury market.

Trend

@2014 2025

6% 18%

Our ambition

Monolith Partners wants to be the leader in understanding, reaching and engaging the affluent

online through innovative solutions.

Sourcing

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ConsumersData/Insights

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EngagementContent distribution

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InnovationStart-ups

Open innovation

Key insights by marketCommunities/Influencers

Consumer journeyAffluent clusters

Customisedprogrammatic platform

Native adPeer-to-peer advertising

Self expression ad format

Our offer

Sourcing

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InnovationStart-ups

Open innovationThe Watchtower

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Innovation monitoring for decision making

Digital Shelf Monitor

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Evaluation of luxury brand share of digital shelves

Brand Newsroom●

The ultimate content strategy : Real time

marketing

Monolith Partners creates…

The Watchtower●

Innovation monitoringfor decision making

The Watchtower

Digital ShelfMonitor

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Evaluation of luxury brand share of digital shelves

Digital Shelf monitor

Online demo

Digital Shelf monitor

Brand Newsroom●

The ultimate content strategy : Real time

marketing

The Brand newsroom

The Brand newsroom

Mix of Social conversation listening, trending topics analysis,

creative capability(team & tools)

and brand events. Content

Listening

The Newsroom

The Brand newsroom

Media behaviors evolved from consumption on traditional mediato consumption & self-expression on social media.

Traditional Media Social Media

CONSUMPTION

CONSUMPTION

+SELF

EXPRESSION

The Brand newsroom

They are looking for experiencesthat enable them to express in playful ways all their

moments with their friends

The Brand newsroom

Advertising fails to adaptto self-expression.

Custom projects, Long developments cycles, High costs, Focus on project and not on reach,

Not scalable

Monolith Partners provides withthe Self-Expression Ad format

to engage targeted audiences at scale

The Brand newsroom

Text

ConsumersData/Insights

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Key insights by marketCommunities/Influencers

Consumer journeyAffluent clusters

Whispers●

Identify your influencers

Apple Watch Panel●

Exclusive partnership

Monolith Partners creates…

Whispers●

Identify your influencers

Whispers

Importation of the social network

Analysisof the network

Identification of communities

Identificationof influencers

Apple Watch Panel

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Exclusive partnership

Apple Watch Panel

EngagementContent distribution

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Customisedprogrammatic platform

Native adPeer-to-peer advertising

Self expression ad format

Premium Desk●

Custom programmatic advertising platform to reach Affluent People

Wildflame●

Peer-to-peer advertising

Monolith Partners creates…

Native Showcase●

Integrated placement @scale

Premium Desk●

Custom programmatic advertising platform to reach Affluent People

For Monolith, setting up custom-built networks is a perequisite for certain luxury sector brand codes.

Programmatic advertising and the luxurysector are not incompatible.

Monolith guarantees that programmaticdistribution for luxury advertisers is done in line

with their brand identities.

Premium Desk

< >

The data available on the digital market is, to many, navigation data (3rd party data) that has very little

real value when taken on its own.

Monolith Partners compiles, segments and analyses the audience of complementary specialised sites for high-incomeprofessionnals in order to make it pertinent, and to therefore be

able to raise its profile with advertisers.

Instead it’s the combination of severalcomplementary sites that determines the

data’s value.

Premium Desk

= =

All data collected is anonymous in order to meet CNIL (French Data Protection Authority) regulations. We are the only ones to have access to the audience segments that are created. There are not sold to third parties.

Audiencesegments

Millions of cookiesBreakdown of segments

by socio-professionalcategory, budget, intentscoring, level of project

maturity

Premium Desk

ExclusivePartner Sites DMP

Segmentation, cross-analysis, intent scoring,

level of maturity1. 2. 3.

Premium Desk

TARGETING●

Set up deals IDs with the targeted ad inventories

SAFETY●

Use brand safety tools in order to only appear in quality, positively-perceived environments

SELECTIVITY●

Identify the sites meeting the minimum highersocial-professional categories overweighting

indices according to Nielsen Netrating

EXCLUSIVITY●

List the sites that only offer a single ad space per page in order to ensure that the luxury advertiser

is exclusive on the page

Premium Desk

Formats:Rich Media & Video

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Automatic page wrappingInteractive expandable ads

Interstitial, Transparent flash, FooterIn-Stream & In-Read

Targeting: Integration of the most recent technologies

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GRP video buying and certifiedaudience / buying via Nielsen OCRSynchronisation with TV advertising

Mobile geolocation

Premium Desk

Native Showcase●

Integrated placement @scale

Native Showcase

Intense PR exposure…

Refined experiential & commerce websites…

Sophisticated creatives…

Thoughtful social strategies…

Innovative Apps…

Luxury brands do cover the digital spectrum… yet they experience suboptimal conversions to sales

Bringing products back in the user experience

Leveraging on dataand programmatic management

Tailoring a conversion-focusednavigation

… the new equation for luxury digital commerce

</>

Native Showcase

The product is the entry point The media is the store shelf Integration & datamake the difference

Native Showcase

We leverage on your influence on relevant media to obtains prominent native

placements on their websites

We rely on your unmatched expertise for the creation of the iconography

and the short product selectionpresented in the Hub.

Native Showcase

Placements are activatedbased on DMP informationand Native Programmatic strategies

Native Showcase

Placement redirectsto a short selectionof related products

Native Showcase

Transaction is being finalized on brand commerce site

Native Showcase

Nouvelle Collection Repetto .

Deux pièces 'salomé'. Le fameux

salomé de la Maison Repetto est

décliné dans une multitude de

matières et de couleurs chaque

saison.

Native Showcase

PR buzz In Context Native Ad Widget E-shop

Native Showcase

Wildflame●

Peer-to-peer advertising

Advertising has evolved from targeting masses to a more refined audience.Now it is also moving from a top-down broadcasting towards a peer-to-peer diffusion.

20th century 2020 …

BillboardsTv spots

Print

WildflamePeer-to-peer relays

Activation campaigns

MASS audience RELAY-BASED distribution

2010

Google adwordsFacebook ads

Advertorial (sponsored content)

TARGETED audience

SOCIALMEDIA

MEDIA

Wildflame

People are fed up with intrusive online ads. Ad-blocking is skyrocketing.

83% of people are resentfulof online advertising

Adblocking grew by 41% in 2015

24% of people are using adblockers

Adblocking cost $22 billion in 2015

Wildflame

Non-intrusive Trusted

Wildflame’s unique network enables P2P content distribution, providing a advantage position in users’ feeds. The brand’s message comes from people they subscribed to.

CELEBRITIES~50m followers

Actors, Musicians, Famous people…Perceived as STARS

WEB INFLUENCERS~1m followers

YouTubers, bloggers, editorialists…Perceived as PROS

OTHER PEOPLE~5-500k followers

Friends, entourage, local curators/creators…Perceived as PEERS

Traditional agenciesEndorsements

Talent agenciesAdvertorials, product placements

Wildflame“Re-shares” of branded posts

Wildflame

Here’s how we would work for a fashion / cosmetics brand in France on Instagram.

#fashion

#style

#glamour

#paris

#makeup

#girls

#beauty

1.We select / create one or

more posts (image or video) featuring the brand’s message

and products.

2.We compute a list of people

that fits the brand’s target audience using the right

verticals.

3.We send them the post and they share it on the agreed date. Then we charge depending on the total

number of followers.

Wildflame

Contacts

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Laurent Foisset +33 6 24 92 25 37laurent.foisset@monolithpartners.com

Xavier Desmaison +33 6 82 92 44 50xavier.desmaison@monolithpartners.com