monetize your apps
Post on 23-Aug-2014
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YOUR APPSThe Insiderrsquos Guide
to Making Moneyfrom Your App
Many developers create new apps for the joy of code Yet most want to make a living too
Your apps deserve more than a virtual gold star
But there are plenty of opportunities to monetize your apps Wersquore going to help you
When it comes to making money there is no magic bullet
MAXIMIZEthose opportunities
AGENDA
4
Select a monetization model
Get the word out with promotion
Get started
Before we get started letrsquos look at the platforms on offer
AshaNokia XWindows Phone
WINDOWS PHONE FACTS
With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads
Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013
Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
Many developers create new apps for the joy of code Yet most want to make a living too
Your apps deserve more than a virtual gold star
But there are plenty of opportunities to monetize your apps Wersquore going to help you
When it comes to making money there is no magic bullet
MAXIMIZEthose opportunities
AGENDA
4
Select a monetization model
Get the word out with promotion
Get started
Before we get started letrsquos look at the platforms on offer
AshaNokia XWindows Phone
WINDOWS PHONE FACTS
With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads
Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013
Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
But there are plenty of opportunities to monetize your apps Wersquore going to help you
When it comes to making money there is no magic bullet
MAXIMIZEthose opportunities
AGENDA
4
Select a monetization model
Get the word out with promotion
Get started
Before we get started letrsquos look at the platforms on offer
AshaNokia XWindows Phone
WINDOWS PHONE FACTS
With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads
Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013
Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
AGENDA
4
Select a monetization model
Get the word out with promotion
Get started
Before we get started letrsquos look at the platforms on offer
AshaNokia XWindows Phone
WINDOWS PHONE FACTS
With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads
Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013
Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
Before we get started letrsquos look at the platforms on offer
AshaNokia XWindows Phone
WINDOWS PHONE FACTS
With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads
Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013
Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
WINDOWS PHONE FACTS
With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads
Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013
Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast
With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries
Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries
For Asha only
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
Once you pick the platform decide how you will drive revenue for your app
In-App AdvertisingFree TrialsIn-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90 of apps use freemium or free-2-play model
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
IN-APP ADVERTISING
The more times your app or game is used the more people see the adds so the more impressions are racked up
When users see the ads and more importantly click on them you get paid The more clicks the more money you make
The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network
For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution
For Nokia X apps check out Admob InMobi Millennial Media and MoPub
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
Cross-Promote your apps with AdDuplex
While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy
According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
IN-APPPURCHASES(IAP)
In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities
There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users
Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600
Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets
Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
15
One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app
Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app
In Nokia Store In-App payments yielded 9X better revenues than paid downloads
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
IAP is designed to encourage users to spend within your app allowing you to earn
70
30
With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames
httpyoutubeyLQeFu8ACRk
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
OTHER WAYS TO PROMOTE YOUR APPS
If yoursquore serious about promoting your apps either locally or globally you need to use
DVLUP Campaigns
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
Using DVLUP Campaigns you can promote your apps via
MERCHANDISING
MARKETING
or ADVERTISING opportunities
Find out more at httpwwwthinglinkcomscene493419894772072449
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
DVLUP offers Quality Challenges for your apps which are based on an average of 4+
Star ratings and increasing customer reviews (25 up to 2500+) in the app stores
Letrsquos consider the power of positive ratings and reviews of your apps
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards
Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times
You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
READY TO GET TO
WORK
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog
2
50Letrsquos see if yoursquove been paying attention
Take a quick quiz on what yoursquove learned
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think
Thanks
Now letrsquos go make some money
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