momondo, ecommerce and international academics

Momondo

Now The World is our Playground...

momondo is...• Probably the World’s Best meta-search

engine for Flight Searches. • A mekka for international travellers helping

our users in every aspect of their travels• The most sexy international travel site.• A travelsite that you are very likely to revist

within the next 3 months

We have 200.000 daily visitors

We are recommend by the fine people at New York Times, CNN, CBS, Daily Telegraph, Frommers and many more....

We do not mean to show off but...

So... what’s our success recipe?

Are we Sexy?

Are we vibrant?

Are we Social?

But the main reason for our success is...

Returning Visitor Rate =

65%Thanks to a brand that reflects trust in all international markets...

Vision

• To offer the best Flight Search in the world and to establish a global travel brand.

... And the means:

The Global Challenge

• Country Managers situated in local markets– Expensive saleries– Difficult to manage– No control over the brand– Different profiles– Travel expenses

The Solution

• Centralize marketing to Copenhagen Office– Advantages:• A unified brand• Training from main office• Country managers with strong and broad marketing

profiles• Direct & close communication with other departments

(e.g. PR, Newsletter, Content, and Social)• Best practice sharing with other Marketing Managers• Less vulnerable to employee turnover

Difficult to be a global player situated in Denmark

• Difficult to attract skilled labour to Copenhagen– High taxes– Only small communities for international workers– Language barriers– Not competitive with e.g. London or New York

... Then Came Iulia

• Presented by ”Kom i Job”– 6 months evaluation period– 6 months with split salery payment– Interview arranged by Casper Cordes

• Scepticism from our side- Motivated employee?- Much paper work (costs)?

...And Iulia had

• An impressing Resume– +6 years experience in digital marketing– A masters degree in Marketing– Excellent recommendations from prior employers– Strong work ethics– A huge growth potential & strong leadership

abilities– Highly motivated to get a full-time job

...And the result

• Full-time contract offered after 6 months.– Translation of our site and APP to Romanian– Launch of momondo.ro– 600 % revenue growth in one year in Romania– APP store positon:

• Travel: Number 1• Overall: Number 3

– Responsible for:• All PPC activities in Romania• Social activities in Romania• PR in Romaina

On Top

• Mentor for 10 international interns.• Managed 8 different markets simultaneously

with Romania• Implemented new and advanced newsletter

structure (past experience)• Managed & Setup International APP

promotion• Responsible for YouTube Activities

Iulia became an inspiration

• For hiring additional ”Local Marketing Managers”– 10 new local market managers were hired Januar 1st

2013 for Momondo’s Copenhagen office.– Today all 10 are responsible for their own local

markets

Q1 2013 conclusions

• 100% revenue growth in International Markets compared to Q1 2012

• Synergies with content, social, newsletter & PR

• Unified brand message across all markets• ”Best-knowledge” sharing cross boarders• International environment & creation of a

”family” Loyal employees.

Questions?

Kasper Hove