momo #8 - teemu arina
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Blogger, consultant and CEO Teemu Arina, Dicole Ltd.November 2008
Three stories of the mobile future.RADICAL MOBILIS
Moving or changing quickly from one state or condition to another
ROUND1
Mobile
Corporations of the Past
Focus. Purpose. Clarity. Commitment.
Speeding on a Tightrope
Throwing DartsPhoto: Will hybrid
Linear Cause and Effect
We Move From the Mechanical Age of Speed to the Digital Age of Real-Time
Ivan Illich (1996)
“ We might already be beyond the age of speed, by moving into the
age of real-time. The move towards real-time is one way out of the
world of speed”
Novelty
Com
plex
ity
LinearKnown
ComplicatedKnowable
ComplexPerceive and adapt
Electronic Mycelium
Technology as extension of man.Man as extension of technology.
Man-Machine Symbiosis– J. C. R. Licklider, 1960
Organic Enterprise
Agile + Adaptive + Real-time
(Commons-based) Peer Production
Open Innovation
Crowdsourcing
www.realtimeeconomy.net
Quadruple Helix Principle
PublicPrivateResearchCrowd
Marshall McLuhan (1967)
“Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous
happening. Electric circuitry profoundly involves men with one another.
Undergoing a shift in status
ROUND2
Mobile
Symbian/IPhonedevelopers
Webdevelopers
Open Sourcedevelopers
Interactiondesigners
etc...
Tribalism and mobile developers
Need for Cross-pollination
Tribes
Concepts
Devices
Designers
Events
WHAT’S WRONG WITH EVENTS
TOP DOWN EVENTS – ONE WAY
SOME ARE EVEN WORSE...
BOTTOM UP EVENTS – TWO WAY
PASSIVE – STATIC
PARTICIPATIVE – ALSO ONLINE
RESULTS INEFFECTIVELY SHARED
RESULTS EFFECTIVELY SHARED
Various Event Types
S C A L E
FO
RM
B u d g e t a n d r e a c h
L A R G E E V E N TS M A L L E V E N T
CO
NF
ER
EN
CE
UN
CO
NF
ER
EN
CE
Plan
Spark
Confirm
I wish there was anevent for...
Let’s plan an eventtogether...
Extended event website
Bantora main site
Extended event sites
A g g r e g a t e A g g r e g a t e
?
Before
Iterative Planning
Planners Participants
‣Checklists‣Dates‣RSVPs‣Topics
‣Schedule‣Presenters‣Methods‣Venue
During
Extended Events
Online Face-to-face
Blogs Wikis Networking
Seeds Media Feeds
Tags
After
Online Sharing
‣Presentations‣Notes and recordings‣User-generated content‣Lessons learned‣Social media marketing
Experience Reflection
Before During After
Iterative Planning
Planners Participants
Extended Events Online Sharing
Planner Community
‣Best practices & methods‣Sponsors‣Speakers‣Service providers‣Content
Online Face-to-face Experience Reflection
DEVELOPER
participate!initiate!
make it happen!contribute!
PLANNER
smoother!faster!
cost-efficiently!social website!
Coming in 2009
Changeable in appearance, mood, or purpose
ROUND3
Mobile
ZeitgeistTomorrow is our Permanent Address
If Henry Ford had asked people what they wanted, they would
have said “faster horses”.
IncrementalSafe
DisruptiveUncertain
Forging SampoElias Lonnrot¨
Fabricator - Magic Wand
YggdrasilTree of knowledgeMindsphereSocial Web
Pattern Recognition
Photo: Andrew Mason
Organizational Neuroplasticity
How experience leads to change.
Communities Blur
Long-termShort-termAd-hoc }
Communities Blur
PhysicallyIdeologicallyVirtually } Connected
Yourspace
Wespace
AVATAR(A)an embodiment, a bodily manifestation of the Divine. The descent of God.
Neal StephensonSnow Crash (1992)
METAVERSEHumans (as avatars) interacting with each other and software agents, in a three-dimensional space that uses the metaphor of the real world.
Personas and Masks
Mobiles as Mirrors of Ourselves
Holoself“Mobile” sensory input
"It is the framework which changes with each new technology and not just the picture within the frame."
Marshall McLuhan
Contactteemu@dicole.comtarina.blogging.fiwww.dicole.com
Email Blog
Company
Teemu Arina
CEO, Dicole Ltd.
“Imagination is more important than knowledge”
– Albert Einstein
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