momo #10 - dirk groten
Post on 07-Dec-2014
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THE MOBILE LOYALTY PLATFORM
What can a company do to retain me as a
loyal customer?
LOVE = LOYALTY
ATTENTIONBY SHOUTING!
PAY AS YOU GO
mobile
PREPAID =
PLASTIC LOYALTY
PREMIUM
PRIORITY
4PPREFERENCES
PRIVILEGES 1
2
3
4
FEEL SPECIAL
≥2 P's FOR ATTRACTION
LOYALTYBUSINESS PERSPECTIVE
FEEDBACK =
REVENUE
I LOVE LITTLE KITTENS
energycompany
productsand services
ENERGY COMPANY
...
KEEP IN TOUCH
BRAND 5BRAND 2BRAND 1
LOYALTYCUSTOMER PERSPECTIVE
RETAIL SHOPPING
Meer
Kiezen
1
4
7
2
sony ericsson
53
6
Dear Roger,
IMBLUV, WILL YOUTAKE ME OUT?
;-X Yasmin
Dear Roger,
IMBLUV, WILL YOU TAKE ME OUT?
;-X Yasmin
SHORT MESSAGESHIRT
YOU’RE NOT ALONE
NEW MOVIE MINUTES
RECEIPT
CODE:9386HHR
RENEWALINSURANCE
DAMAGED
BRAND
NEW
REGISTERED
TMMovieMinutes
MovieMinutes
CONTENT INSURANCE
DO IT TOGETHER
HERE-movers
DIRK GROTENdirk.groten@uluru-amsterdam.com
WHO AM I LOYAL TO?
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