module one: social media foundations skill workshop ... · skill workshop mastering g suite module...

2019-05-08

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Skill Workshop

Mastering G Suite

MODULE ONE:

Social Media Foundations

Did you download you’re the 2019 Virtual

Professional Report?

https://tinyurl.com/freeureport

My “In-house” Team

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Meet the FreeU Team

Quick Timeline

2002 2004 2007 2010 2015 2017 2019

Kelly and Craig enter the freelance world

and they like it!

Trained 40 freelancers and VAs

for a software company

A BIG detour results in VAClassroom.com

Designed over 200+ courses for 11,000 students worldwide

Launch of All-Access University for

Freelancers and VAs

Launch of new brand:

Masterclass Agenda

1 3 Steps to Building a Profitable Niche

2 7 Income Streams to Ignite Your Virtual Success

3 The #1 Way to Build Your Client Opportunities in 2019

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Question:What is the GREATEST

source of income for your

VA or Freelance Business?

Henry Ford hired a mechanic to fix one

of his machines. The mechanic came in,

replaced one of the nuts that had come

free, and gave an invoice for $100.

When Henry Ford got the bill, he was

furious, ”How can one nut cost $100?”

So, the mechanic submitted a new

invoice listing $1.00 for the nut and $99

for “knowing where to put it”

Henry Ford paid the bill, or so the story

goes.

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FOUR SUCCESS FACTORS

YOUR NICHE

The types of specialized services you

offer and the specific clients you

serve.

YOUR EXPERTISE

Your unique blend of abilities and

experience that makes you distinct

and in-demand.

YOUR UNIQUE TRAITS

A mix of your amazing qualities and

traits that make up your personal

brand.

YOUR MINDSET

An accurate and positive view of the

great value that you offer your clients

every day!

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Three Steps to Building a

Profitable Niche

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A Quick Exercise…

Niche Assessment

In-Demand Niches

Interests / Passions

Skills, Qualities & Experience

1. Interests / PassionsWhat tasks / projects do you

currently LOVE to do?

2. Top Skills & AbilitiesWhat areas do you have unique

skills and abilities?

3. In-Demand NichesWhich niches offer fast-growing

and in-demand opportunities for

VAs and Freelancers right now?

HOT ZONE

In-Demand Niches

Interests /

Passions

Skills, Qualities &

Experience

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68 Top Services for 2019

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Social Media Management

Digital Marketing

Management

Content Creation &

Management

Online Business Management &

Support

Technology Support

Web & Graphic Design

Digital Media & Events

Seven Income Streams

Income Stream #1

Social Media Management

1. Social Media Management

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How Can Clients Effectively

Manage their Social Media

Platform?

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1. Social Media Management

❑ Social Media profile set-up &

design

❑ Online community

management (groups, pages &

blogs)

❑ Content planning & scheduling

(Buffer, Hootsuite Meet Edgar)

❑ Social Media image editing &

design (Canva)

❑ Social Media advertising (FB Ads,

LinkedIn Ads, Promoted Tweets)

❑ Social Media analytics (Platform

Stats, Google Analytics)

From HR Manager to Social Media

Extraordinaire

Income Stream #2

Digital Marketing

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The Growth of Digital Marketing

Digital Marketing Jobs

Many Niches in One!

MOBILE MEDIA

Market Research

Funnel Marketing

Email Marketing

Content Marketing

Search Engine

Optimization

Social Media Marketing

Affiliate Marketing

Video Marketing

Paid Advertising

Influencer Marketing

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Meet Tiffany

20-Year Legal

Assistant turned

Digital Marketing

Consultant!

Income Stream #3

Content Creation &

Management

3. Content Creation & Management

Blogs / Articles

Podcasts

Social Media Posts

Live / On Demand Video

Courses

Newsletters Sales Copy

Presentations

Ebooks / PDFs

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Many ”Content” Hats You Can Wear…

❑Digital Content Management

❑Blog writing

❑Sales/Web copywriting

❑Course creation

❑Ebook design

❑Newsletter editing

❑Transcription

❑Copy editing

❑Document formatting

❑Email sequence creation

Meet Melanie

Income Stream #5

Online Business

Management & Support

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Business Management Niches

❑ Online Business

Management

❑ Virtual Administration

❑ Project Management

❑ Bookkeeping

❑ Ecommerce Inventory

Management

❑ Travel Coordination

❑ Customer / Client Support

❑ CRM Management

Meet Tammy

• Business Management &

Bookkeeping

• Diagnosis of Multiple Sclerosis led

her to pursuing her VA business

• Currently runs an amazing team of

individuals with disabilities

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Income Stream #5

Technology Management

& Support

The average client is

overwhelmed and

confused with managing

their technology!

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5. Technology Management & Support

Set-up & Manage

Technology

Social Media Management

Tools

WordPress Management

Ecommerce Tools

Email Marketing Platforms

Landing Page Design Tools

Project Management

Tools

CRM & Support Tools

Course Management

Tools

250 technology discovery calls in

the past two years!

Income Stream #6

Web & Graphic Design

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Graphic Design❑Photo editing

❑Image design and formatting

❑Logo design

❑Ebook design

❑Forms and brochure design

❑Infographic Design

❑Branding package design

Web Design

Squarespace.com

WordPress

Meet Lisa

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Income Stream #7

Digital Media & Events

Types of Virtual Events

Types of

Events

Webinars

Live Streaming

Events

Virtual Conferences

Podcasts

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7. Digital Media and Events

❑ Online Event Manager

❑ Event Marketing Specialist

❑ Podcast Producer

❑ YouTube and Video Marketing

Specialist

❑ Multimedia Editor

(audio/video)

❑Video Tutorial Designer

Meet Susan

Social Media Management

Digital Marketing

Management

Content Creation &

Management

Online Business Management &

Support

Technology Support

Web & Graphic Design

Digital Media & Events

Seven Income Streams

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Amplify Your Niche

Copy Editor

Blogging

Blog management

Ebook creation

Content research

Jena K

Social Media Example

Email Marketing

Content Marketing

Graphic Design

SOCIAL MEDIA

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Step Six: Master Your Niche

✓Create a regular block of time to

master your niche

✓Take courses, listen to podcasts,

watch tutorials, read blog posts &

articles

✓ Practice. Practice. Practice.

✓ Become the “trusted expert”

FOUR SUCCESS FACTORS

YOUR NICHE

The types of specialized services you

offer and the specific clients you

serve.

YOUR EXPERTISE

Your unique blend of abilities and

experience that makes you distinct

and in-demand.

YOUR UNIQUE TRAITS

A mix of your amazing qualities and

traits that make up your personal

brand.

YOUR MINDSET

An accurate and positive view of the

great value that you offer your clients

every day!

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The #1 Learning Platform for Freelancers, VA

and Online Professionals!

Our Diverse Student Base• Virtual Assistant

• Online Business Manager

• Writer / Editor

• Graphic Designer

• Online Marketing Strategist

• Book Marketing Specialist

• Social Media Manager

• WordPress Designer

• Content Marketing Manager

• Customer Support Professional

• Online Event Manager

• Bookkeeper

• Project Manager

• The list goes on…

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Our Big Why

We desire our students to

experience the FREEDOMS that

come from running a flexible,

location-independent, service-

based business!

What Makes FreeU Different?

What Makes FreeU Different?

Gain FULL access to

70+ certifications and

courses for one low-

cost monthly or annual

tuition plan.

Connect with 7 talented

mentors with over 45

years of combined

experience as a

Freelancer or VA!

Enroll in practical

courses designed to

build your client and

income opportunities.

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What Makes FreeU Different?

Access industry-leading

certifications in Digital

Marketing, Content

Creation, Project

Management, WordPress

and much more.

Join a wise and

supportive community

of like-minded mentors

and peers committed to

your success

Set up a professional

profile to be seen by

a fast-growing base

of client prospects!

What Makes FreeU Different?

What is the cost of Freelance

University Tuition?

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Registration for Freelance University is

officially OPEN for just a few days!

Enroll in one of our TWO affordable tuition plans today:

http://www.freelanceu.com/university

Any questions?

Contact us at: support@freelanceu.com

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