module 7 culture role and perception study department of sociology china agricultural university
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Module 7 Culture Role and Perception S
tudy
Department of Sociology
China Agricultural University
Module 7 Research background Research method Research results Conclusion
I. Research background ---China’s national culture
Modern China’s national culture is a complex culture developed by traditional agricultural culture and it also assimilate some worthy fruits of western industrial culture during its development.
Research background ---complex impact of agriculture on national
culture political patriarchy, economic autarky, closed way of production and life, practical value and social ethics value
system, so on.
II.1 Research objectiveTo assess how agriculture and the
rural world are perceived and represented by different social and ethnic groups in China’s national culture.
II.2 Research Method semi-structured interview of ten urba
n opinion leaders
focus group interview in He Bei Province and the suburb of BeiJing
collection of mass media information
III. Research Results
General Perception of the Role of Agriculture
The influence of agriculture and agricultural world on social cohesive force and cultural characters
The influence of agriculture on science, arts and leisure
The perception of the current situation and the future of farming
Agriculture and farmers in mass media
III.1 General Perception of the Role of Agriculture
economic role Environmental role Social role Culture role
the perception of economic role
Chart 1. The number of perception of the economic role ofagriculture of 64 FGs
64
710
0
22
48
0
10
20
30
40
50
60
70
food safety raw materialproduction
farmersincome
tax revenue labor supply no answer
The perception of environmental role
agriculture can benefit the environment;
agricultural activities can destroy the environment;
agriculture’s influence on the environment is decided by human being, and by the agricultural policies.
The perception social role
Under our revelation:
Poverty alleviation
provide rich labor source for society
the basis of social stability
The perception of cultural role Create civil arts; provide kinds of source materials for
arts; our customs, way of life, many festivals
and solar terms provide entertainments for people; promote the development of science
and agricultural education.
III.2.1 The influence on social cohesive force
rural social cohesive force is much stronger than urban one
But it became weaker after the reform and opening-up (economic interests; non-organizational state of villages)
it is not bad Behind it is the change of value
system
III.2.2 The influence on cultural characters
Land is the foundation of life Stable life generation by generation in one
place, no migration Family is the foundation of social life Man is higher than woman Be industrious, thrifty and honest Be Conservative and close----mode of
thinking Neighborhood is attached high importance
III.3 the influence on science, arts and leisure Farmers’ need of technology
promoted the development of science
Arts developed from agricultural activities
Tourist agriculture
III.4 The perception of the current situation and the
future of farming
The policy of Household Responsibility System---the 2000 year policy
The future---large-scale production
III.6 How mass media reflect agriculture and farmers? Not capable With strong family value Distinctive difference between
citizens and farmers Social ethics is more important
that laws
III.7 Conclusion people’s perception about the role of agri
culture is simple and unilateral Attitudes changed essentially on the percep
tion of the role of agriculture on science Farmers go out into cities----citizens come i
nto rural area Fei Xiaotong: “color of local land”--- 乡土
性
Thanks!
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