modestep sunlight - age

Post on 23-Jul-2015

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Modestep- SunlightAge Representations

The editing in the clip represents the old aged as lifelike and teenage like. The purpose of the video is to tackle stereotypes about old people, by showing them doing things that would usually be stereotyped for teenagers/young adults. The editing of constant short shorts and lots of cutting gives the clip a very hectic feel.

Slow motion is used during this scene-presents the old aged as comedic and funny

Jump cut after a table getting flipped over-Shows the aftermath, as well as inferring a close relationship between the three. Presents the old aged as reckless but also having strong relationships.

Slight red lens flare is used. This gives the scene a party feel to it. Presents the old aged as vibrant and full of life.

Lots of fast paced cuts and swift panning throughout the entire video. This keeps the video fast paced and at times makes it difficult to catch what's going on. This is done to represent the old aged as adventurous and daring, while also contrasting with the party habits of many teenagers/young adults.

Frequent cuts throughout the video to the artist performing the song. This editing allows us to contrast between the old aged in the video and the young adult artists. The older aged and the group both end up in the same place in the music video-representing both age groups as having similar lifestyles.

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