modern wands and wizards

Modern Wands& Wizards

April 26th 2008

Raimo van der KleinSPRXmobile / MoMo AMS

My 4 fascinations

1. I am fascinated by the archetype of the Wizard.

2. I am fascinated by the subject of Total Connectiveness(people and/or objects)

3. I am fascinated by the current Transformation we 3. I am fascinated by the current Transformation we are all going through(change of era)

4. I am fascinated by the Mobile Medium

My Quest…sigh

Wizards

Transformation

Mobile Medium

Connected

The challange today

Showing the relations between the old archetype “Wizard” and the symbol “Magic Wand” with our current society.

Don’t take it too serious…

Wikipedia on Magic

MagicMagicMagicMagic, sometimes known as sorcerysorcerysorcerysorcery, is a conceptual system that asserts human ability to to to to control the natural worldcontrol the natural worldcontrol the natural worldcontrol the natural world (including events, objects, people, and physical phenomena) through people, and physical phenomena) through mystical, paranormal or supernatural means.

“The centuries come and go, literary fashions pass, but the the the the magician reappears before usmagician reappears before usmagician reappears before usmagician reappears before us: shifting his shape and changing his shifting his shape and changing his shifting his shape and changing his shifting his shape and changing his namenamenamename, now mocking, now awe-inspiring, but essentially the same character whose fame flew over character whose fame flew over all Europe eight centuries ago. Trickster, illusionist, philosopher and sorcerer, he represents an archetype to which the race turns for guidance and protection.”

Nikolai Tolstoy

• Wizard

• Sorcerer

• Shaman

•• Magician

• Medicine man

• Warlock

• Mage

Characteristics

• Wizards are always the minority in society

• Often a secretive and not understood group

• Well educated, considered to be wise

•• They often need objects (wand, crystal balls, herbs or minerals) to do magic

• Get their powers from another level of reality

• Often a mentor

The Wand:

It is a symbol that focuses attention and energy on anything that needs to be that needs to be “changed”

The ConductorThe ConductorThe ConductorThe Conductor by Raymond PerezOils on Daler Board, 1996

Moses at the Red Sea

God Hermes with his Caduceus

Jesus raising Lazarus Dated from 400 A.D.

Wand is a Power Symbol(for good or for evil)(for good or for evil)

So…?So…?

Control

Wizard(wand)

=Wisdom

Small

Group

(wand) =

Let’s bring it to Today and TomorrowLet’s bring it to Today and Tomorrow

Transformation…Transformation…

Customer takes control

SpaceSpaceSpaceSpace MediaMediaMediaMediaYouTubeSao Paolo

NoLogoCitizen Journalism

Facebook

2nd Life Wikipedia

Recommendations

Customer takes control

DistributionDistributionDistributionDistributionProductionProductionProductionProductionCustomization

Co-creation

Crowdsourcing

Word of Mouth

TorrentsEbay

Crafting

E-Learning Social lending

Getting control!

Mobile…Mobile…

Evolution of mobile

20002008

1992

communication mobile internet contextual services

The Mobile Medium(3rd phase)

• Dynamic context

• Related to the physical world

• You are in control

The Mobile Medium(3rd phase)

• Dynamic context

• Related to the physical world

• You are in control

Task contextEnvironmental

context

Types of context

http://www.flickr.com/photos/2_dogs/239879869/sizes/o/

Social context

Physiologicalcontext

Mental context

Spatio-Temporalcontext

Build around my context

The Mobile Medium(3rd phase)

• Dynamic context

• Related to the physical world

• You are in control

Physical world assets: GET THEM!

• Google Maps/Nokia Maps

• POI

• Events

•• Lay-out of grocery stores

• Biometrics

The new mobile url is a physical object

What is it?

Click it

Swipe it

Sync it

Make it

Find it

Tell it

Email it

SMS it

Record it

Share it

Rate it

Digg it

Check it

Schedule it

Challenge it

Stick itMake it

Play it

Pay it

Exchange it

Buy it

Sell it

SMS it

Date it

Twitter it

Trace it

Shoot it

Edit it

Digg it

Blog it

SMS it

Show it

Watch it

Feed it

Stick it

Try it

Get it

Read it

……

The Mobile Medium(3rd phase)

• Dynamic context

• Related to the physical world

• You are in control

You choose!

Contextual relevant feeds

• Presence Messaging/Microblog

• Buddyfinder

• Geofencing alerts

•• News alerts/Goal alerts

• Rainforecast/Trafficjams

• Food traceability

ConclusionConclusion

ControlModernWizard =

WisdomSmall

Group

Wizard(wand)

=

The mobile phone is the symbol to demonstrate

that the power is shifting that the power is shifting to the individual.

The Wizard is the archetype we will identify

us with more and more.us with more and more.

Goodbye present!

Thanks!

raimo@mobilemonday.nl

www.mobilemonday.nl

http://www.flickr.com/photos/vannispen