modabound deck-2014
Post on 12-Jul-2015
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a social marketplace for college students to shop from each other’s closets.
WHAT IS MODABOUND?
Young women always want more clothes but they can’t afford them.
spend most of their disposable income on clothes & don’t wear up to 80 % of what is in their closet.
They also…
So we built…
1 2 3Browse items Get in touch Meet up in person & buy
BROWSE ON THE APP AND MEET OR SHIP TO PURCHASE
OR
SHIP YOUR ITEM (Coming Soon)
HOW IT WORKS
0
150
300
450
600
Feb 3-Feb 9 Mar 3- Mar 9 Mar 31-April 6 April 28- May 4
Downloads Sign ups
50% of members use app weekly
30% weekly growth in sign ups
30% weekly growth in listings
20% of items sell monthly
Marketing:
Only through FB and Brand Ambassadors
SOME STATS:
SINCE LAUNCH ON JAN 15TH
Weekly Downloads & Sign Ups
25% of females at pilot school joined MB
25% adoption rate at pilot school
50% of total sign ups come from schools with ambassador program
2 student-run pop up shops/month~$1200 in sales at pop-up shops !100% of ambassadors remained with MB for the entire semester
RESULTS
MODA AMBASSADOR PROGRAM
Investment: $1000/active school Duration: 3 months
STRATEGY
Stage 1: Recruit ambassador managers
Stage 2: Ambassador team “activates” school by signing up 150 key founding members & plan off-line initiatives
Stage 3: Begin off-line marketing initiatives including pop up shops & partnerships with organizations
Stage 4: Accomplish 10% week over week growth at university. Aim for 25% adoption rate within 1-2 semesters (varies by school size)
GO TO MARKET MARKET SIZE MARKET POTENTIAL
OTHER MARKETPLACES
WHY FOCUS ON COLLEGES?
Marketing through colleges is affordable,
sticky and scalable
There are 20M college students in the US
alone
Young women shop 2X a month & will increase spending
with age
STAGE ACTIVATION ENGAGEMENT RETENTION
USERS 150 founding members
10% of female students
+25% of female students
STRATEGY
Assemble Student Ambassador Team of
6-10 girls
!Begin Facebook
Advertising
!Get featured in
college publications
Feature students on MB Social Media
weekly
!Host 2 Moda Pop-Up Shops per school per
month
!Establish partnerships
with student organizations
Launch loyalty rewards program
!Brands sponsor Moda
Pop Up Shops
!Establish partnerships
with
college-focused startups
COLLEGE EXPANSION PLAYBOOK
AFFILIATE MODELBRANDS AT POP-UP SHOPS
Shared revenue from “Moda Pop Up Shops” Brands selling through Modabound App:
The go-to shopping platform for affordable fashion
P2P TRANSACTIONS
Commission for transactions completed on the App
HOW WE MONETIZEPHASE 1
+
PHASE 2
VISION: COLLEGE FASHION HUB
Affordable fashion brands will want to sell on Modabound because:
1. The behavior of the college market: repeated purchases of low ticket price items
2. We know how to engage the market through COMMUNITY BUILDING (both online and offline)
+$10 BILLION MARKET20 MILLION STUDENTS
By capturing just 25% of the college niche, we’re penetrating a 1 Billion dollar market.
COLLEGE FASHION MARKETPLACE
MOBILE APP WHERE STUDENTS SHOP &
ENGAGE OVER FASHION ADOPTION RATE AT PILOT SCHOOLS
25% OF FEMALE STUDENTS
We will become the go to shopping platform for affordable fashion.
Background in Development Consulting Director of Marketing and Finance Columbia University Class of 2012
Background: Business Development at Tumblr Director of Product and Design Columbia University Class of 2012
Co-Founder & COOCo-Founder & CEO
Lead Ambassador & Student AnalystMarket Research and Campus Outreach Manager Mathematics & Econ Columbia 2015
Lead Developer (Outsourced)
iOS & Back-end Developer Based in CanDoIT, Argentina
Carolina Garcia
Sophie Mann Nicolas Gschwind
Alexa Varsavsky
THE TEAM
16 BRAND AMBASSADORS
Looking forward to hearing from you.Carolina Garcia, CEO & Co-Founder
carolina@modabound.com
ENGAGEMENT ON APP: LOVING
!1. One out of every 3 people who looks at an item hearts it !2. 30% of people who Love an item then Message
MESSAGING !
1. +300 messages are being sent weekly !2. On avg 70% of users who send a message come back week over week
BROWSING !
1. +5000 views on items per week
2. 50% of our users open the app every week
Loving items converts to salesMessaging keeps people on
Modabound.
Users are engaged and like the items for sale on the app
A LOT OF MESSAGING —> BUYING ON MODABOUND
2012 Developed Modabound website
Built first Student Ambassador Team
2013 Captured 25% of female undergrads at pilot school
Attended TechStars London
Developed iOS App & went mobile only
2014 Launched App at NYU & Columbia
Recruited 16 brand ambassadors
+3000 downloads in 2 months
OUR STORY
TESTIMONIALS
Aly Than
Hi Carolina,
This is such a great idea and has been the first user friendly and accessible way to sell great clothes to girls like myself. Thanks again, Aly
Hey!My name's Rosie, and I'm originally from New York, although I'm currently in school in israel. We here LOVE your app, and we're dying to have it available over here. Any plans to open it up to other schools internationally?
There are a bunch of us here at my college who'd love to join the community if it were made available.
Thanks! Much love, Rosie
Rosie Perper
Hi Alexa! !My sister and I go to different thrift stores in the city hoping that they would take our stuff, but they are extremely selective (seasonal items only) in exchange for little money. I actually looked on other platforms online/on the iphone appstore for more possibilities, but most of them require packaging (I don't really like sending mail out), and/or they are looking for luxurious brands. A week later, Modabound popped up on an ad on Facebook and I just had to check it out. If you have any questions from the user side of Modabound... I'll be glad to answer them! Best, Jo
Joanne Ho
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