moca | moma

ROLE OF DESIGN

Let the art speak by itself;

Less design oriented;

Design concentrated in details wall colors;

captions; texts on wall;

frames.

Very design oriented; Design tells the story;

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PURPOSE

Art museum;

Temporary exhibition;

Retrospective of the artist Cindy Sherman;

Identity and stereotypes of women, particularly as depicted in films and magazines.

Educational museum; Archive of objects and stories; Permanent exhibition; There is a temporary exhibition going on that fits seamlessly in the permanent one; Identity of Chinese as immigrants in the US.

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SCALE

Large pieces, large rooms;

Sparse;

Monumental;

Very small scale; Clustered, but not claustrophobic; Smart use of the space available;

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SCALE MoMA MoCA

LOOK AND FEEL

Intimidating and patronizing Comfortable and familiar

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ARCHITECTURE

Chronological ordered but also themed;

Multiple paths within the exhibition;

Chronological ordered but also themed; Single path;

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ARCHITECTURE

Artwork “face” of the exhibition is distinguished at the entrance;

Exhibition starts very suddenly, even “spills out” of the room ‒ overwhelming;

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ARCHITECTURE

Right direction not clearly defined by the design; Exit and entrance next to each other, but cannot be mistaken;

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ARCHITECTURE

The only major design intervention is the use of colors, which define different subject areas within the timeline ‒ not

always successful;

Creation of an environment;

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ARCHITECTURE

Choice of colors: burgundy for classical portraits (mimic traditional art);

Great choice of materials and textures;

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dark grey for movie characters;  

ARCHITECTURE

Choice of colors: green for high society women;

Great use of translucent materials as opposed to plaster walls;

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light grey to contrast w/ B&W pictures;

ARCHITECTURE

Contrasting colors ‒ bright green makes you think that room is more special ‒ draws people's attention ‒ other colors used

are more washed out;

Recurrent themes (clowns);

Room dedicated to movies also has a dark wall color;

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Cohesive style throughout the exhibition;

ARCHITECTURE

Could use more sitting;

No sitting, but didn’t miss it;

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LIGHTING

Overall bright, no spotlights;

Rooms with darker colors contrasted with the whiter ones;

Too much reflection on the glass ‒ would see ourselves instead of the pictures;

Overall dark with spots of light to draw your attention; Soft light boxes ‒ draws attention to the text; Pictures and movies on translucent materials;

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INTERACTIVITY

Audio guide;;

QR codes ‒ redirected to videos of curators and artists talking about their favorite pieces from the artist;

Variety of interactivity: captions you can manipulate;

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INTERACTIVITY

open drawers;

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book replicas to manipulate;

open curtains;

INTERACTIVITY

lift iron;

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music buttons;

write whishes and put on dragon mouth;

INTERACTIVITY

opportunity to tell your story and mark your path in the museum;

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temporary exhibit ‒ manipulate the original artwork with gloves;

IMPROVEMENTS

Not clear about direction to go or where to enter (multiple path);

Wish to see more behind scenes (props,

studio visit, more about her);

Wish to see her do her makeup, process and her technique;

Exhibition starts before you enter,  all of a sudden and overwhelming ‒ there should be a transition space.

MoMA MoCA