mobimedia rugby world cup 2015

2015 RUGBY WORLD

SPONSORSHIP PACKAGES

2015 RUGBY WORLD CUP:FUN FACTS• 2015 RWC hosted in England and Cardiff

• 18 September to 31 October 2015

• 8th rugby world cup

• Final to be hosted at Twickenham

• Twickenham was built in 1907 and is the

largest stadium in the world devoted solely to the

sport of rugby union

• Wembley stadium is the largest in the worldwith 90 000 capacity

RUGBY WORLD CUP:ABOUT THE FANS• Approximately 10 million

avid rugby fans in SouthAfrica

• 650 000+ registered rugbyplayers in South Africa

• RWC global television reachof over 4 billion people

T Y

PLANETRUGBY

PLANET RUGBY: INTRODUCTION• Planet Rugby is an internet pioneer and

authority on rugby, keeping rugby fans

informed since 1998.

• It provides in-depth coverage on

Northern and Southern Hemisphere rugby.

• To ensure that it is ready for RWC 2015,

Planet Rugby will launch a newly designed,

mobile-friendly website that is fully responsive

- to cater for every platform and device.

PLANET RUGBY: AUDIENCE

• During Rugby World Cup, the site expectsa significant increase in traffic in September and October 2015 and have estimated its audience to be:

• CURRENT AUDIENCEMonthly Page Views = 600 000Monthly Uniques = 30 000

16% Male84% Male

51% Aged 25 - 44

• ESTIMATED RWC AUDIENCERWC Page Views = 2 000 000RWC Uniques = 75 000

Average householdincome:R750 000 p.a.

* stats are estimates on previous RWC traffic

PLANET RUGBY: SPONSORSHIP OPTION 1

RWC SECTION SPONSOR

Exclusive wallpaper across all RWC pages

Exclusive banner buyout across all RWC pages

Permanent branded quick link on Homepage

to RWC section

3 x advertorials (1 per month)

200 000 ROS banners

•Value: R662 000

•

•Discount: 50%

• Cost: R335 000

•

Please note:

Sponsorship period: 1 August 2015 to 31 October 2015.

Exposure to South African Geo Targeted inventory only. All rates

include agency comm and exclude vat.

V

PLANET RUGBY: SPONSORSHIP

OPTION 2

WEEKLY FEATURED COLUMN

6 x written columns - 1 column per week

(column can be video - POA)

Exclusive wallpaper on featured column

section

Permanent branded quick link on Homepage

to column section

•Value: R80 000

• Discount: 25%

Cost: R60 000•

•

*Estimate cost. May vary dependingon content brief.Please note:

Sponsorship period: 18 September 2015 to 31 October 2015. All

rates include agency comm and exclude vat.

YRUGBY365

RUGBY365: INTRODUCTION

• Rugby365 is South Africa’s largest rugbywebsite.

• Rugby365 is the go-to place for majorrugby fans.

• The website brings its readers the verylatest rugby news, covering all major tournaments internationally.

• 2015 Rugby World Cup is going to be afeast for rugby fans and Rugby365 will be there every step of the way to cover and share all the excitement.

RUGBY365: AUDIENCE

• CURRENT AUDIENCEMonthly Page Views = 1 500 000

Monthly Uniques = 120 00022% Male78% Male

61% Aged 18 - 34• ESTIMATED RWC

AUDIENCERWC Page Views = 5 000 000

RWC Uniques = 300 000

Average householdincome:R480 000 p.a.

* stats are estimates on previous RWC traffic

RUGBY365 SPONSORSHIP OPTION 1

RWC SECTION SPONSOR

Exclusive wallpaper across all RWC pagesExclusive banner buyout across all RWC pages Permanent branded quick link on Homepage to RWC section3 x advertorials (1 per month)400 000 ROS banners12 added value social media posts3 added value newsletter sends

•

•

•

Value: R1 727 000

Discount: 50%

•

•

•

•

Cost: R850 000

Please note:

Sponsorship period: 1 August 2015 to 31 October 2015. Exposure to South African Geo

Targeted inventory only. All rates include agency comm and exclude vat.

V

RUGBY365 SPONSORSHIP OPTION 2

WEEKLY FEATURED COLUMN

6 x written columns - 1 column per week

(column can be video - POA)

Exclusive wallpaper on featured column

section

Permanent branded quick link on

Homepage to column section

• alue: R110 000

Discount: 30%•

Cost: R80 000•

Please note:

Sponsorship period: 18 September 2015 to 31 October 2015. All

rates include agency comm and exclude vat.

*Estimate cost. May vary depending oncontent brief.

V

RUGBY365 SPONSORSHIP OPTION 3

LIVE MATCH CENTRE SPONSORSHIP

Exclusive wallpaper branding with banner

buyout on Live Match Centre Page

•alue: R500 000

Discount: 50%

Cost: R250 000

Please note:

Sponsorship period: 18 September 2015 to 31 October 2015. All

rates include agency comm and exclude vat.

V

RUGBY365 SPONSORSHIP OPTION 4

VIDEO SHOW SPONSORSHIP

12 x sponsored “Late Tackle” video episodes

(1 per week)

Late Tackle is a weekly video show produced by

Rugby365 and features Anton Taylor And Michael de

Vries as the show hosts.

•alue: R180 000

•Discount: 23%

Cost: R140 000

Please note:

Sponsorship period: 18 September 2015 to 31 October 2015. All

rates include agency comm and exclude vat.

*Estimate cost. May vary depending oncontent brief.

T H A N K Y O U