mobilizing your cause

Mobilizing your cause

Presented by @Jeremy_Otto

Director of web & new media, UJA Federation of Greater Toronto

Nonprofit Marketing Consultant | Art Director | Digital Fundraising Fan

Session agenda:

A brief history of mobile tech Where we’re at now

Fundraiser-thon ideas Live event engagement

Your to-do list Questions?

The evolution of mobile communications

Back to the Future.

1G 1st gen signal 1980 - 1990

ANALOG 2.9 – 5.6 Kbps Narrow band

wireless network

Voice

2G 2nd gen signal

1991 - 2000

DIGITAL 56 – 114Kbps Narrow band

wireless network

SMS, E-mail, Roaming

3G 3rd gen signal 2001 - today

DIGITAL 0.5 – 14Mbps

Radio / TV stream

mCommerce Mobile broadband

4G 4th gen signal

2009 - tomorrow

DIGITAL 100Mbps – 1Gbps

Also called WiMax / LTE

VoIP, Broadband capacity

& speed

Source: Cisco, (June 10, 2010), Cisco Visual Networking Forecast, 2009-2014. http://www.ciscovni.com/vni_forecast/index.htm

Source: 2011 Canadian Wireless Telecommunications Association

Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association

Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association

Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association

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Fundraiser-thons

How you can enhance your participant’s experience.

My marketing mantra

From concept to content to clicks

Creative concepts

Creative concepts are imaginative pathways between asking the right questions and discovering the right answers.

Technology:

Internet enabled smart phone QR codes

Mobile browser E-mail

Return on Engagement:

Identified tech savvy supporters 602 visits to branded UJA pages

1,207 page views 18 new Facebook fans

46 new e-mail addresses 136 user submissions 49 live event photos

Syndication of user generated content

Challenges:

Tech learning curve A lot of information to absorb on poster

QR code / URL must be large, visible & unobstructed

Many walkers unprepared

Live event engagement

Live event engagement

Registration [or data grab]

Petition [digital signatures]

User poll [real-time feedback]

Donation [optimized pledge form]

Tweet: #LiveDebate

Check-in using FourSquare Visit our mobile website / app

Like us on Facebook

Participate in our poll Text2Give / mobile donation

Live silent m-auction

Source: Google/IPSOS OTX MediaCT. (2011, April). The Mobile Movement [PDF]. Retrieved from http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf

Personal solicitations

Annual report [optimized for m-web or app]

Canvasser training [e-book, quiz]

Video [good experience]

Donation [optimized pledge form/swipe]

Annual report [optimized for m-web or app]

Canvasser training [e-book, quiz]

Video [good experience]

Donation [optimized pledge form/swipe]

Annual report [optimized for m-web or app]

Canvasser training [e-book, quiz]

Video [good experience]

Donation [optimized pledge form/swipe]

What now?

Educate yourself Analyze

Mobile payment strategy Optimize

Be creative

Your to-do list:

Thank You!

Questions?

@Jeremy_Otto

Director of web & new media, UJA Federation of Greater Toronto

JewishToronto.com

@UJAFederation