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Mobilized, Optimized, Supersized! Apps, Web Apps, Mobile Optimized Websites and
Everything in Between.
The Sheridan Group
Background
Mobile Optimized Websites
Native Apps
Web Apps
HTML5
What else remains…
Conclusions
AGENDA
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The Sheridan Group
2011 MOBILE INTERNET TRENDS
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The Sheridan Group
2011 MOBILE INTERNET TRENDS
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The Sheridan Group
2011 MOBILE INTERNET TRENDS
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The Sheridan Group
2011 MOBILE INTERNET TRENDS
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The Sheridan Group
2011 MOBILE INTERNET TRENDS
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The Sheridan Group
2011 MOBILE INTERNET TRENDS
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Mobile internet use continues to grow.
Smartphones + tablets out shipped PCs (notebooks +
desktops) in Q4 2010.
Although Windows is still the OS on 93% of PCs,
Windows operating system fell to installation on less than
50% of internet-enabled devices in Q2 2010.
The Sheridan Group
2011 MOBILE INTERNET TRENDS
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Internet/ Mobile Phone
Food
Shelter
“Hierarchy of Needs” revisited?
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MOBILE OPTIMIZED WEBSITES
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MOBILE OPTIMIZED WEBSITES
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Journal Site jcb.rupress.org
Mobile Journal m.jcb.rupress.org
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MOBILE OPTIMIZED WEBSITES
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Journal Site jcb.rupress.org
Mobile Journal m.jcb.rupress.org
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MOBILE OPTIMIZED WEBSITES
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Mobile Website m.jcb.rupress.org
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MOBILE OPTIMIZED WEBSITES
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Mobile Website m.jcb.rupress.org
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MOBILE OPTIMIZED WEBSITES
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HighWire Press Silverchair Atypon Systems Publishing
Technologies
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2011 MOBILE INTERNET TRENDS
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MOBILE OPTIMIZED WEBSITES
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Organization Site www.rupress.org
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Lets Take a Poll
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Do you have a mobile optimized journal website?
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Native Apps
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Native Apps – Platform Considerations
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Native Apps
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• Apples Share of the Tablet Market will Drop to 50% by 2013
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Nature Publishing
American Chemical Society
American College of Chest Physicians
New England Journal of Medicine
Journal of Cell Biology
Sampling of Native STM Apps
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Sampling of Native STM Apps
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The Sheridan Group
Sampling of Native STM Apps
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The Sheridan Group
Sampling of Native STM Apps
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The Sheridan Group
Sampling of Native STM Apps
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Sampling of Native STM Apps
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Feature Rich Applications – iPad Optimized
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Feature Rich Applications – Full Screen Reading
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Feature Rich Applications – Linked Citations
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Feature Rich Applications – In-Article Navigation
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Feature Rich Applications – Sharing
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Feature Rich Applications – Images
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Feature Rich Applications – Images
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Feature Rich Applications – Social Media
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Feature Rich Applications – RSS Feeds
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Feature Rich Applications – Multi-Media
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Feature Rich Applications – Authentication
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Feature Rich Applications – Device Access
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Augmented Reality is the insertion of a virtual layer if imagery/information superimposed between the real-world and the viewer.
Feature Rich Applications - Device Access
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Google Analytics
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Native App Conclusions
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Benefits: • Feature rich, including caching offline.
• High performance – faster to access and display content.
• Clear and simple purchase and installation channels. Appstores.
• Customization capabilities.
• “Walled Garden” – generally a controlled environment.
Cons: • Platform dependent; requires multiple builds.
• Fragmented Android market – multiple manufacturers and multiple appstores.
• Release management overhead due to the approval process.
• Cost can grow as desire for customization grows, with little opportunity to monetize. Apple and Google’s 30% cut.
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Lets Take a Poll
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Of the devices you own, which operating system (OS) do they run?
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Web Apps
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Web Apps
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HTML5: The Silver Bullet?
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Web App Conclusions
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Benefits:
• Platform independent.
• Easier release management.
• No 30% cut of revenue.
• Promise of HTML5 advanced features.
Cons:
• Limited features compared to native apps.
• Performance issues with constant connectivity.
• No easy and simple distribution and ecommerce model.
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What Remains…
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Summary
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Final thoughts…
QUESTIONS?
Questions?
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QUESTIONS?
THANK YOU
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