mobility management for tomorrowlandepomm.eu/ecomm2018/docs/e-sessions/e1/michiel_de_meyere.pdf ·...

M O B I L I T Y M A N A G E M E N T F O R T O M O R R O W L A N D

L O C AT I O N

Boom

Village of Boom

L O C AT I O N

17.000 inhabitants

Surface: 7,3 km²

L O C AT I O N

L O C AT I O N

L O C AT I O N

TO M O R R O W L A N D ?

Music festival – electronic dance music

3 days festival

5 days DreamVille camping

2 weekends per year in July

200.000 visitors per weekend

Visitors from all over the world (120 nationalities in

2017)

2005

A G R O W I N G F E S T I VA L

• 1 day festival

• Visitors: <10.000

• No camping

• 3 day festival – 2 weekends

• Visitors: 200.000

• Camping: 35.000

• Sold out in less than 1 hour

2017

Changes in time

A G R O W I N G F E S T I VA L

Number of visitors increased tenfold

From a local to an international audience

Award for the best festival (International Dance

Music Awards)

From 1 day – no camping to 2 weekends & 5 days

camping per weekend

Increased impact on the environment

M O B I L I T Y C O O R D I N ATO R

Mobility coordinator since 2008

Part of the event team

Working from within the organisation

Links to all other departments

Mobility team

Mobility plan

Focus is twofold

M O B I L I T Y P L A N

MOBILITY PLAN

We care about our VISITORS

We care about our NEIGHBOURS

- We love our neighbours - Counter negative effects

- Mobility management - Alternatives for car - Spread traffic flows

- Traffic Management

- ECC + field coordinators - Dynamic signage

- Wayfinding

WE LOVE OUR NEIGHBOURS

N E I G H B O U R S

Community center Neighbour gathering

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

COUNTER NEGATIVE EFFECTS

N E I G H B O U R S

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

V I S I TO R S

Organisational aspects

Infrastructure

Efficient use of existing infrastructure

Bike parking

Parking lots

Mobility management

Communication

Alternatives for car use

Traffic management during the festival

O R G A N I S AT I O N A L A S P E C T S

DreamVille is open Thursday – Monday

DreamVille is a part of the experience

Second entrance allowing visitors to walk from

DreamVille to the festival site

Parking plan

I N F R A S T R U C T U R E

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

ALTERNATIVES FOR CAR USE

M O B I L I T Y M A N A G E M E N T

Dedicated services tailor made for the festival

Global Journey package Travel package including transport and accommodation

2017: 19.000 visitors

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

ALTERNATIVES FOR CAR USE

M O B I L I T Y M A N A G E M E N T

Extra trains & buses

Guarded bike

parking

City shuttles

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

C O M M U N I C AT I O N

Different messages for different target

groups

Neighbours

Visitors

Artists

Crew

…

It’s about what we tell and what we don’t tell

Event Control Center

T R A F F I C M A N A G E M E N T

Mobility manager is present and in contact with all

other domains

Mobility coordinator is assisted by field coordinators

CCTV, social media, traffic data and other data are

used to monitor traffic and make adjustments

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

WAY F I N D I N G I N D I F F I C U LT C O N D I T I O N S

International audience

“Side effects” of the festival

Very concentrated egress

WAY F I N D I N G I N D I F F I C U LT C O N D I T I O N S

Entrance = exit

Info points on exit route

Multilingual information

Colours + line signing

LED signing using pictograms

Neighbours Visitors

Love Neighbours

Mobility management

Counter negative effects

Traffic management

Wayfinding

DIFFERENT STAKEHOLDERS

T E A M W O R K

Event organizer

Police

Local authorities

Neighbours

Transport providers

2 0 1 8

Growing process of the festival and the mobility approach go hand in hand.

Neighbours are involved and very supportive

Event organiser, local authorities and police are convinced of the strength & the necessity of mobility management

Scelta Mobility is exporting the approach to other events in Belgium and abroad

+32 9 279 90 07

in fo@scel tamobi l i ty

www.scel tamobi l i t y.be

Bart Busschaert – bart @sceltamobility.be