mobility assistance of disabled

MOBILITY ASSISTANCE OF

DISABLEDBY

CHETAN SHAH -- 1113025

DEVANG PATEL -- 1113028

DUSHYANT VASOYA -- 1113033

JAGIR CHARLA -- 1113042

INTRODUCING

Smart-O-Wheel

DESCRIPTION

What Does it Do ?

How Does it Work ?

Which Platforms it Support ?

AIM

Our goal is to provide a solution for all the people out there who cannot walk around and explore the beauty of world regardless of geographic and economic standings.

OBJECTIVES

MARKETING OBJECTIVES• To create product awareness among customers• To achieve sales of 2 lakh units in 1st year of

operation• To create multiple distribution channel

FINANCIAL OBJECTIVES• To create breakeven in the initial year of its

inception

4 P’S OF MARKETING

1.PRODUCT

1. QualityActive and Lightweight – Fiberglass Power Efficient Eco-Friendly

1.PRODUCT

2. FeaturesAutomatic SMS FacilityOne Man OperationSolar PowerBattery BackupEasy OperationComfortable

1.PRODUCT

3. Brand NameA Brand name should be one which reflects the product itself. Smart-O-Wheel is the perfect choice for it.

4. ServicesSmart-O-Wheel will have various Service Centers all over the globe with a 2 Year Warranty.

2.PRICE

1.List PriceRs.8000

2. Discounts Up to 20% on Bulk order

3. Payment PeriodApprox. 1 year

2.PRICE

4. EMI1.5 year EMI

3.PLACE

1.Channels• Retail Stores – Targeting 15000 retailers by offering

margin of Rs.300.• Internet – Flipkart, eBay, SnapDeal, Junglee.• Phone – Ads on Free Apps.• NGO- Targeting 2000 NGO in ASIA.

2. Locations• Initial Setup in ASIA• Later all over the Globe

3.PLACE

3. Transport• Via Airplane.• Via Shipping.

4.PROMOTION

1.Direct MarketingEmployment of aggressive sales force to increase brand awareness and direct sales

2. Advertisementsi. Newspaper.ii. Magazine.

4.PROMOTION

iii. Social networking sites.iv. Radio.v. Televisionvi. Internet.vii. Broachers.viii.Billboards.ix. Promotional Events.

4.PROMOTION

3. Public RelationsBuilding Relations with public at Malls with Games and Offers under the Brand Name

SOS Feature.Solar Power.One Man Operation.Easy Installation.Economical.GPS location.Compatible to your Existing Smart Phone.

Mobile Hardware Failure.

No Network. No Access to Stairs. OS Bugs. Mobile Radiations

SMART-O-WHEEL

STRENGTH WEAKNESS

TARGET CUSTOMERS

Physically Disabled.Old People.Hospitalized Heart Patients.

EXISTING MARKET PRODUCT

Normal Wheelchair

Joystick Wheelchair

INDIAN STATISTICS

RURAL URBANTotal Number Of Disabled

18,631,921 8,178,636

In Seeing 3,502,590 1,529,873In Hearing 3,391,821 1,679,186In Speech 1,303,783 694,752In Movement 4,035,519 1,401,085

Percentage of Disabled in movement in Rural Area is 21.66% Percentage of Disabled in movement in Urban Area is 21.83%

THANK YOU !