mobiles in media harvard

~4.5

Billion

Mobile Phones

in 2009

of the world is „mobile‟

Mobile Phone “Adoption,” Africa 2008

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mau

ritiu

s

Gabo

n

E. G

uine

a

Cape

Ver

de

Sout

h A

fric

a

Bots

wan

a

STP

Nam

ibia

Cong

o

Mau

ritan

ia

Swaz

iland

Ghan

a

Mad

agas

car

Keny

a

Suda

n

Cam

eroo

n

Djib

outi

Zim

babw

e

Tanz

ania

Sene

gal

Nige

ria

Leso

tho

Ugan

da

Ang

ola

Togo

Gam

bia

Beni

n

Mal

awi

Zam

bia

Eritr

ea

Rwan

da

Cote

d'Iv

oire

Guin

ea

Mal

i

Ethi

opia

Chad

Guin

ea-B

issau

Buru

ndi

Burk

ina F

aso

Nig

er

Moz

ambi

que

Libe

ria

DRC

CAR

Sier

ra Le

one

This represents 160th on the UN’s Human

Development Index (HDI)

Source: Wireless Intelligence

Source: TomiAhonen Almanac

Mobile

SMS

MMS –Pics and

Video

Bluetooth

Radio

USSD

Voice and IVR

Twitter, Facebook,

Mxit

Blogs

Streaming Video

Mobile web

TV

What is it? Person texts a keyword and gets information back through

another SMS

Positives: Everyone can use it; no fancy phone needed.

Negatives: 160 character limit/SMS; person has to get keyword exactly

right

Cost: Standard SMS rates; implementer pays 25c / SMS

Handset: Any & all

Uses: SMS to find date, time & venue of next meeting; subscribe to

headline news, get interactive data on news, polling station location,

candidates, weather, etc.

Interactive SMS

User texts in

keyword “news”

for short code

Headline news for

9/13/2009:

•City Council Votes

down Ordinance

•Dog gets lost in

woods

•Armed robbers

strike

For weather

updates sms

„weather‟ to 32323

What is it?Book that downloads via WAP to your

cellphone (can be long e.g. 100 pages of A4)

Positives: It‟s pretty cheap; no character restrictions

Negatives: Need to have WAP, so about 60% of

phones in SA can use it. Unfamiliar tech. Can be

hard to find the „book‟ once it has been downloaded

to the phone.

Cost: About R2 once-off (free to read it after that – it is

on your phone)

Handset: Must be WAP and Java enabled

Examples: Metropolitan “B the Future HIV-AIDS

CellBook” (SMS the word HIV to 32907)

Cell Books

Katrin@mobileactive.org

skype and twitter: katrinskaya

http://mobileactive.org

http://mobileactive.org/mobilemedia

@mobileactive

@mobilemediakit