mobile - what's in store?

Mobile – What’s in-store?Mark Harris

Mobile evolution

Stat Attack

Takeaways

What’s working well?

What’s next?

My mobile evolution

Mobile App usage increases by 115%

Consumers spend 80% of time on apps

But 66% mobile shoppers abandon their carts

70% of searches lead to action in 1 hour

55% of all shopping minutes

46% would like to know when product back in store

54% would like to receive discount voucher

26% want to pay on mobile in-store

43% are showrooming

67% more likely to convert on optimised

What’s working well?

46% would like to know when product in store

Personal min. exit fee

Personal & convenient or click & collect

29% of December home shopping sales

Core service value & trust

Easy & fresh experience

VIP treatment

Guide me - location sensitive

Predictive shopping list

Product showcase

Queue-buster or scan and go

Reserve a Genius

Hassle free control

Offers and receipts

What’s in-store for us?

iBeacon – in-store to greet shoppers and then direct them to location-specific deals and recommendations. Also connects to home browsing info.

Viewsy – in-store analyticsUses mobile phone signals to help retailers to analyse retail floor space, A/B test windows, dead ends.

Prioritise Usability

Integrate

Personalise

Context & Value

Takeaways

Sources and credits

• Planet Retail http://www1.planetretail.net

• Oxygen 8 http://www.oxygen8.com/uk/

• Econsultancy http://econsultancy.com • Insider Trends http://www.insider-trends.com

• Comscore http://www.comscore.com

• MMA Smartbrief http://www.smartbrief.com/industry/marketing#.UuKBq6U4m2x

• Images courtesy of www.robertharding.com

Mark Harris

+44 (0)1628 208202

+44 (0)7899 906017

mark@marketingboost.co.uk

www.marketingboost.co.uk

Thank you!