mobile voice 2012 – evangelizing voice: lessons learned in design innovation

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Evangelizing Voice Lessons learned in design innovation

Stephen Gay, Principal Design Strategist

Beverly Freeman, Principal User Researcher

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Our journey & 5 practical steps to evangelize.

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Need to promote VUI

Command Line Interface

(CLI)

Graphical User Interface

(GUI)

Natural User Interface

(NUI)

Time

Inte

ract

ions

with

tech

nolo

gy

We are here

NUI NOW

Voice User Interface

(VUI)

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Our plan to evangelize VUI

explore

inspire

partner

experiment

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and this is what we learned.

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5 practical steps to evangelize

1.  Jump on a train in motion. 2.  Know your audience. 3.  Build a foundation of knowledge. 4.  Make it tangible. 5.  Make it their own.

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1. Jump on a train in motion

Awesome

Deliver

NUI Natural User Interface

top

bottom

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2. Know your audience.

passion

past

experience

expertise

Beware of

baggage

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Customer Benefit

Inte

grat

ion

Com

plex

ity

3. Build a foundation of knowledge

3 VUI Behaviors

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3. Build a foundation of knowledge

Humanize

Hands Free Extra Hand

Shortcuts

4 VUI Opportunities

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Shortcuts Use voice to bypass clutter

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3. Build a foundation of knowledge

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4. Make it tangible

Internal

prototypes External

examples

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Humanize

Hands Free Extra Hand

Shortcuts

5. Make it their own

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5. Make it their own

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5 practical steps to evangelize

1.  Jump on a train in motion. 2.  Know your audience. 3.  Build a foundation of knowledge. 4.  Make it tangible. 5.  Make it their own.

stephengay hungrybeverly

Thank you