mobile ux london conference talk. andrew mcgrath, designing for alien life

Designing for Alien Life

Andrew McGrath

25th Nov 16

REUTERS / Denis Balibouse

Agenda

1st

then

finally

me

them

Them!

Designing for Alien Life

me

Designing for Alien Life

them

Designing for aliens:

Part 1

The mobile professional

And yet, across the gulf of space, minds immeasurably superior to ours regarded this Earth with envious eyes, and

slowly, and surely, they drew their plans against us…”

~ Jeff Wayne paraphrasing H. G. Wells The War of the Worlds

4 serious challenges

facing the mobile

UX designer

Designing for the mobile professional

Scarcity

Understanding

Simplification

Empathy

Scarcity – the elusive user

- Hard to find

- Hard to incentivise

- Hard to pin down

- Hard to observe

- Hard to understand

+ Coy about giving feedback

Understanding (and then retaining…)

Does anyone know what a MACD is?

What does “Opinion Vacated By” mean?

What do brackets () mean in accounting?

Designing for Alien Life

Designing for Alien Life

MCDs

MACD

How about “Opinion Vacated By”

Designing for Alien Life

Simplification – these are Professional, tools not consumer products

• Like making a mobile version of photoshop…

• Legal products: Highly textual

• Tax products: Highly Numeric and textual, complex labelling

• Financial products: highly numeric, complex labelling,

Charts are highly visual

• Simplification needs deep understanding...

Designing for Alien Life

Thomson ONE

Anywhere

Designing for Alien Life

Scarcity

Understanding

Simplification

Empathy

4 serious challenges facing the mobile UX designer

I

you

bankers

lawyers

accountants

Designing for Alien Life

Them!

Artificial

Intelligence

Designing for Alien Life

Designing for Alien Life

Designing for aliens:

Part 2…

The Cognitive Computer

Designing for Alien Life

How do we design

user experiences

between a person

and a cognitive

computer?

Challenges in designing User Experiences for Cognitive Computing (CC)

• Dialog between CC practitioners and Design practicioners is in

its infancy

–“your lists will be shorter”

• Who is making the decision?

– CC not „legally responsible‟

– CC may come to conclusions that its not politic to share

• Trust in CC systems

– (beyond SatNav) People want to know „Why?‟

Designing for Alien Life

Convene

Exploring Trust in Artifical

Intelligence systems

Work in Progress with Sasha

Williamson

Attendees

Sessions Speakers

Semi-structured interviews

Personas – build a services supporting the content and people „networking‟

We decided to focus on tuning recommendations to personality type

1. Natural Language

Processing on LinkedIn

profiles

2. Machine Learning to

generate recommendations

3. Natural Language

Generation to explain the

recommendations in Convene

Natural Language Processing on LinkedIn profiles

Data collection round 1: August – September

• Survey collecting LinkedIn URLs and responses from two psychometric questionnaires

• „Need for Affect‟ statements

– e.g. “It‟s important for me to know what others are feelings”

• „Need for Cognition‟ statements.

– e.g. “I prefer my life to be filled with puzzles that I must solve”

• 100 training samples

– LinkedIn summaries + matching questionnaire responses

Regression Analysis: testing the model

Next steps: collect more data…

- Approx 500 participants needed – 100 so far

- Diversity in the sample

- professions, nationalities, ages etc

- Must be LinkedIn users

- with at least „Summary‟ completed

http://goo.gl/Pf8W9x

Thanks for listening, any questions?

Take the survey

Your chance to win £150 Amazon vouchers

+

Help Sasha get her degree!

Contact andrew.mcgrath@thomsonreuters.com

http://goo.gl/Pf8W9x