mobile trend update - july 14, 2010

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Vs.

Vs.Have You Built in…What Do You Plan On

Building in…Which Do You Use For

Work…Which Do You Use For

Personal…

?

100 New Androids Go Online Per Minute, or 160,000 Per

Day

Where does this fit?

Enablestrust to bebuilt for brands

Keep It Simple, a swiss army knife isnt always the answer.

Avoid Deletion and Focus on Long Term Brand Relationship Abiliy

Design for FAT thumbs Focus Panels of targeted users should

be used to iterate the design is key Leverage as much hardware

enhancements where it makes sense, Acceleramotor/Shake, GPS, Local Storage, Camera, Voice

Drive Foot TrafficDemographic is Mobile SavvyWhen We Can Innovate A BrandWhen We Can Personalize Marketing

Message With Mobile DataWhen Brand is an Information

Source, not just a brochure offline company Media, Sovereign, Associations, etc.

When the zoomable web doesn’t work well to support your KPIs and user flows

When your long term CMS is in place and after your desktop experience is solidified

When the experience strengthens the brand and the relationship.

When you don’t see any App opportunities

SMS, Mobile Advertising PR through niche and mass

publications Award Submissions Blogger outreach Landing page Optimization Organic Search Optimization Social Presence (Flickr, Twitter, etc) YouTube Channel w/video demos and

user videos

2-3 parts promotion resources1 part design development resources

Local Storage / Data Sync International ConsiderationsAssumed Portability BetweenScreen Size ConsiderationsExternal Data Feed MonitoringSessioning Strategy

Obama Inauguration App (Webby Winner)

AAMCO iGaauge (AdAge 2009 Top 10 Branded Application)