mobile strategies for art museums

Flickr Credit ~claudio_ar

MOBILE STRATEGIES FOR ART MUSEUMSAllegra Burnette – MoMARob Stein – IMA

DYNAMIC AND EVOLVINGMobile Strategies for Art Museums are

Flickr Credit ~ColorblindRain

MORE THAN JUST MOBILEMobile Strategies for Art Museums are

Flickr Credit ~ColorblindRain

Flickr Credit ~atomicshed

big

CHUNKYstrategiesnot very granular yet

VALUE TO VISITORSDRIVESSTRATEGY

1. Anticipate questions2. Provide access3. Design experiences

Flickr Credit ~hockadilly

DIFFERENT APPROACHES SIMILAR EXPERIENCES

MoMA and IMA

DIFFERENT APPROACHES SIMILAR STRATEGIES

1. Build capacity and expertise2. Experiment with content and

user experiences3. Try to understand market forces

Flickr Credit ~nicholas_t

MOMA’S PATH

FREE AUDIO PROGRAM

FREE AUDIO PROGRAM + VISITORS’ NEW WIFI DEVICES

CALENDAR+TOURS+ART+INFO+MORE

Flickr Credit ~Kimmo Palosaari

“IT’S LIKE HAVING MoMA IN MY POCKET”

Flickr Credit ~Tsahi Levent-Levi

IPHONE/ANDROID APPAND MOBILE WEBSITE

EXHIBITION AND COLLECTION BASED iPAD APP

DESIGNED FOR USE OUTSIDE THE GALLERIES

iPHONE APP

ANDROID APP

MOBILE SITE

AB EX iPAD APP

4 MOBILE PROJECTS IN 5 MONTHS

CONNECTED PRODUCTION

Native iPhone Shell / Native Android Shell

Mobile site = Browser based content for app

BRIDGING ONLINE, PRINTED, AND IN-GALLERY EXPERIENCES

Flickr Credit ~claudio_ar

IMA’S PATH

SAY HELLO TO

TAP

Special Exhibition Tours

Content Management

IMA’s Mobile Website

Mobile Web and Location

WHERE WE ENDED UP…

1. Content outlives devices2. Resources are too limited

for lots of one-off productions3. But content is experienced in

different contexts

WHAT’S SPECIFIC TO MOBILE?

1. Gallery Footprint is Small2. Facilitates simultaneous use of

space by visitors with different desired experiences

WHAT’S SPECIFIC TO ART MUSEUMS?

1. White box gallery aesthetic creates opportunities for mobile interpretation

2. Mobile tour zombie effect

Flickr Credit ~ktylerconk

THE PATH FORWARD

Curiosity

Flickr Credit ~young_einstein

ENCOURAGECURIOSITY

Enrich Permanent CollectionENHANCE THE

PERMANENT COLLECTION

Conversation

Flickr Credit ~peternijenhuis

CONVERSATION

NEW MODELS OF PUBLISHING

EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL

AWARENESS WITHIN THE MUSEUM

QUESTIONS? WE’VE GOTQUESTIONS…

1. What are the factors that drive user satisfaction?

2. How best to finance mobile experiences?

3. How do you deal with the uncertainty of context?