mobile monday malta launch - jari tammisto

Malta launch event Sept. 14th.

RosetaNet Telecom Council Focus and priority groups

3G Promise

Technology Benefits• Offer More Speed

User Experience • Real Mobile Internet • New Media Rich Applications

Business Benefits• Mobile Operator To Become Media Player• Increase Traditional Service Revenue• New Revenue Streams For The Operator

A Web of Wireless ConfusionMedia and

entertainment

Networkservices

Handsets andconsumer electronics

Corporate apps.and services

Web 2.0 communitiesand services

Software productsand services

Network operators

Handset manufacturers

Web innovators

IT mega-vendors

Consumer electronics

FUN Personal

Informatve NetworkingLocally global

= Innovatve/unexpected

”MobileMonday has power as global grassroots innovaton network”Anssi Vanjoki, Executve VP, Nokia

”MobileMonday has more immediate global reach than any other research organisaton”Risto Siilasmaa, Chairman, F-secure; Member of board, Nokia

”MobileMonday represents new Linux model” Tarja Halonen, President, Republic of Finland

”When we enter new markets, we always connect through MobileMonday frst – it works best”Boaz Zimmermann, Chief architect, Fring

”If you want to know what is REALLY going on, you should check out MobileMonday” Harri Koponen, CEO, Tele2

”It is already amazing what MobileMonday has achieved”Pekka Ala-Pietlä, CEO, Blyk

Increase Customer Loyalty • Behaviour • Lifestyle

Characteristics

• Brand Preferences

• Personal Interests

• Consumption Patterns

Achieving Customer Centricity

O P G AC O E GC S N EU T D P A E A L R T I

O

N

Proven to be less effective in networked digital media

Same for everyone in the same context. There is a missing component

Social Advertising Intelligence

Combine market segmentation and context with customer behavior and social network profiles

Recognizes consumers as individuals within their communities and networks

3.1. Mass

media

ContextSensitive

L T S P WO I E A EC M A G BA E R E T C OI H RO N W

AP

2.

FUN Personal

Informatve NetworkingLocally global

= Innovatve/unexpected

Malta - welcome to the MobileMonday family!