mobile monday athens launch, hendrik koekkoe, distimo

ANALYZING THE APPLICATION STORESUSERS, APPS, GROWTH, AND MOREHendrik KoekkoekAnalyst

MOBILE APP STORESGREAT FOR CONSUMERS, BUT THERE ARE MANY…

WE KNOW APP STORES1. DISTIMO COLLECTS FACTUAL AND TIMELY MARKET DATA, WORLDWIDE

2. DEDICATED TO MARKETS WHERE APP STORES ARE LEADING DISTRIBUTION CHANNEL

3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE

DISTIMO MONITORFREE APP STORE MONITORING

DISTIMO MONITOR1. FREE CROSS-PLATFORM APP STORE MONITORING TOOL FOR DEVELOPERS

2. SUPPORT FOR ALL MAJOR APP STORES

3. TRANSACTIONAL DATA ALLOWS US TO BENCHMARK APPLICATIONS WITH THE MARKET

DISTIMO REPORTDATA EXAMPLES

WORLDWIDE CONSUMER ACTIVITY IPHONE IPAD’S ROAD TO 75K APPLICATIONS

FOUR MAJOR MARKET SHIFTS:WHAT DOES THIS MEAN FOR YOU?

SHIFT INCONTENT LEADERS1.

STORES BY NUMBER OF APPLICATIONS

Based on United States – September 2010 – September 2011

0 150,000 300,000 450,000

STORES BY NUMBER OF APPLICATIONSAND THEIR YEARLY GROWTH RATES

Based on United States – September 2010 – September 2011

0 150,000 300,000 450,000

(309%)

(61%)

(311%)

(325%)

(211%)

(2017%)

1.

2.

3.

4.

5.

6.

VERY DIFFERENT GROWTH RATES:CHANGING WITHIN A YEAR FROM NOW

ANDROID WILL BE THE CONTENT LEADER

Based on United States – September 2010 – September 2011

Content leader will change within one year from now.

NEW MONETIZATION STRATEGY BECOME KEY REVENUE DRIVER

2.

Based on United States – August 2011

OF ALL APPLICATIONS FEATURE IN-APP PURCHASES

IPHONE

Based on 200 most grossing applications in United States – August 2011

Paid only

24%

Free with In-Apps

52%

Paid with In-Apps

24%

OF REVENUE COMES FROM APPSFEATURING IN-APP PURCHASES

Based on 200 most grossing applications in United States – July 2010 & August 2011

28%

76%

July 2010 August 2011

THAT’S UP FROM28% LAST YEAR!

REVENUE FROM APPLICATIONS THAT FEATURE IN-APP PURCHASES

Based on 25 most grossing applications in United States – September 2011

IN-APP PURCHASESINTRODUCED TO ANDROID MARKET IN MARCH 2011.

76%OF 25 MOST GROSSING

APPLICATIONS ARE FREE APPS MONETIZING WITH IAP

Only 4% of all iPhone apps feature IAP, but when looking at the most grossing apps, 76% of the revenue is generated by apps featuring IAP.

On the iPad and Android, in-app purchases are becoming a major driver of revenue as well.

IMPACT OF COUNTRIESCHANGING RAPIDLY3.

COUNTRIES BY DOWNLOAD VOLUMESAND THEIR GROWTH IN 2011

?

?

?

?

1.

2.

3.

4.

5.

Based on transactional data from Distimo Monitor and top 300 free / paid applications – January 2011 & August 2011

Based on transactional data from Distimo Monitor and top 300 free / paid applications – January 2011 & August 2011

1. (-15%)

2. (+75%)

3. (-17%)

4. (+19%)

5. (-27%)

COUNTRIES BY DOWNLOAD VOLUMESAND THEIR GROWTH IN 2011

1.8MSPECTACULAR GROWTH IN CHINA.

TOP 300 GENERATES OVER

DAILY DOWNLOADS IN CHINA

United States no longer the only really important country for app consumption,

China generates almost half of the downloads of the US.

North America, Europe and Asia are almost equal in size when looking at app downloads.

CHANNEL FRAGMENTATION:GOING BEYOND MOBILE4.

…

DOWNLOAD VOLUME TOP 300 FREE – UNITED STATES

Based on transactional data from Distimo Monitor top 300 free applications US – August 2011

100 : 20

AUGUST 2011

Based on transactional data from Distimo Monitor top 300 paid applications US – August 2011

DOWNLOAD VOLUME TOP 300 PAID – UNITED STATES

100 : 42

AUGUST 2011

Based on transactional data from Distimo Monitor top 300 paid applications US – August 2011

$100 : $108

AUGUST 2011

REVENUE TOP 300 PAID – UNITED STATES

Comparing the iPhone to the iPad, download volumes of the iPad are converging towards those of the iPhone.

In terms of revenue, top iPad applications passed the top iPhoneapplications.

RECAP

App store content leaders of today are not those of tomorrow

Look beyond one-off fees to monetize your app

Impact of Asian countries on the rise

Mobile content also fit on other platform

ANALYZE YOUR PERFORMANCE.LOOK AT THE NEIGHBORS.

DON'T SIT BACK.

ANALYZE YOUR PERFORMANCE.LOOK AT THE NEIGHBORS.

DON'T SIT BACK.

GO TO MONITOR.DISTIMO.COM

THANK YOUFOR ANY ENQUIRIES, PLEASE CONTACT:Hendrik Koekkoekhendrik@distimo.com

The free cross-platform app store monitoring tool for developers

Custom in-depth app store market reports for carriers & manufacturers

For more info, visit report.distimo.com For more info, visit monitor.distimo.com