mobile moments 2016 - martin mckenna | izettle
Post on 10-Feb-2017
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Our customers sayWe sayYay! My first paying customer!This user has activated.Looks like iZettle has what I need for my business.This user has developed.I trust iZettle and it works for me.This user is loyal.My dream came true! My customers come back time and again.This user has many months of activity.
timeActivity /valueDevelopment
Onboarding
Retention
OnboardingLogisticsCommsTargetingSupport
DevelopmentContent MarketingProduct AnalyticsSurveys & NPSUX User Interviews
RetentionSeasonal ReactivationOutbound CallsVouchers
are killercompounding funnel steps
FUNNEL STEPSUSERS REMAINING
users
your friction?where do you put
Buy now
Buy now: 49
commitment ctashigh vs low
Buy nowor learn more
personalise?when should you
helpfulCreepyslightly personalcompletely personal
Downgrade planor cancel and go back
Take surveyHi Martin! What do you think is missing from our service?
Whats the future?4
The futuregazing into
Single chat-style feedTransactional, automated, and Q&A messagesLow friction
Tictail TalkFacebook MessengerQuartz
Martin McKennamartin.mckenna@izettle.com@martinjmckenna
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