mobile marketing the consumer perspective

WHO AM I?

I AM A TECHNOLOGIST I AM A CONSUMER

I AM MOBILE

I HAVE 3 MOBILE PHONES

ABOUT ME

I AM........30+

LIVING IN SYDNEY, AUSTRALIA AND FEMALE

My Mobile habits

MOBILE INTERNETI USE THE MOBILE INTERNETA COUPLE OF TIMES A DAY;- ON FERRIES- WHILST WALKING- IN TAXIS.

I REGULARLY LOOK AT - CLOTHES- CINEMA TIMES- GOOGLE SEARCH - BANKING- YELLOW PAGES

MOBILE ADVERTISING

• I HAVE CLICKED THROUGH BANNER ADS BUTGENERALLY FIND THE CONTENT UNENGAGING

• VOUCHERS AND DISCOUNTS RELEVANT TO MEARE EXTREMELY ENGAGING!

I LOVE APPLICATIONSHERE ARE MY FAVOURITES

The battery life on my phone limits my ability to function

I AM A SECRET AGENT WORKING FOR THE TAXI POLICE USING GOOGLE MAPS TO IDENTIFY SUSPECTS

(I TURN MAPS ON WHEN I GET IN TAXIS TO MAKE SURE THEY ARE TAKING ME THE QUICKEST WAY)

I PLAY GAMES ON MY PHONELATE AT NIGHT

I LIKE QR CODES

I ALWAYS DOWNLOAD BLUETOOTH MESSAGES

MESSAGING • I SMS CONSTANTLY • BONGO (SMS ANY QUESTION) SOLVES ALL

MY MARITAL DISPUTES• I USE MMS• I HAVE NEVER USED MY PHONE CAMERA TO

CHECK MY MAKE UP.....HONEST!

MY PHONE AIDS MY ENTRY TO MY HOME WHENI ‘M DRUNK!

(Try shining the light on the key hole)

MY PSYCOLOGIST HAS IDENTIFIED I HAVE AN OCD(Obsessive Compulsive Disorder)

..........CALLED

EMAIL CHECKING ON MY MOBILE

I DONT.....

• I DONT LISTEN TO MUSIC ON MY IPHONE • I RARELY READ THE NEWS • I DONT READ BOOKS• I RARELY ENTER COMPETITIONS

SOCIAL MEDIA ON MY MOBILE

- FACEBOOK IS SOOOOO LAST SEASON- TWITTER IS GROWING ON ME AND MAY BE

ADDED TO MY LIST OF OCD’S - YOU TUBE IS HOT

TOUCHING

I TOUCH MY PHONE APPROXIMATELY 100 TIMES PER DAY

Oh... And I use my phone to talk

a hell of a lot

AND JUST FOR THE RECORD

I’M NOT A FREAK!

SO THE QUESTION IS?

DO YOU THINK THERE IS AN OPPORTUNITY TO MARKET TO ME ON MY MOBILE?

Communicator Interactive

• UNDERSTANDS YOUR MOBILE CONSUMER • DEVELOPS STRATEGIES TO TARGET YOUR

MOBILE CONSUMER • BUILDS & IMPLEMENTS MOBILE

TECHNOLOGY THAT ASSIST YOU IN REACHING YOUR MARKETING OBJECTIVES

THX

WEB: www.communicator.com.auEMAIL: info@communicator.com.auTXT: +61 428 888836CALL: 00 612 9368 6868TWITTER: KAJAI