mobile marketing

Mobile Marketing

Cairo, December 21st

Engaging your target

audience

Fady Ramzy

Interact Egypt country Manager

Lets

Interact

321/12/2010Mobile marketing

So far so good?

#followinteract

#SMMC

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2010

21/12/2010Mobile marketing

Mobile Applications

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“the mobile app market will be worth $25 Billion by 2014”

- Juniper Research

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Why do I need a mobile marketing strategy?

Unmatched Reach: Your brand in customer’s pocket

Targeting and personalization: You know your customer

Low data rates: Its is accessible

The Applications rising tide: Unmatched potential now

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Popular channels

SMS: text + URL

Mobile portals

Mobile applications: Branded apps, advertising

QR codes: Links and coupons

Bluetooth marketing

Mobile video

Mobile

Applications

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1.Productivity (email, calendar,...)

2.Services / Utilities(information, updates,

notification)

3.Entertainment (games, fun, Social media)

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Mobile

Video

New landscape for Mobile Video

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Mobile video

services, now are not

yet widespread but

will grow fastly in the

next years.

Much of the growth will be fueled by increased bandwidth, lower data costs, and more advanced handheld devices.

Mobile marketing

Mobile video market – new opportunities

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A rising demand for

Mobile Video services will

create major new

opportunities for brands

Mobile marketing

Mobile Video Services

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- Mobile TV

- Video on Demand (VoD)

- Video sharing

- Viral video sharing

- Video blogging

- Conversational video

- Video portal

- Multimedia ring-back tone

- Mobile advertising

- Social networking

- Video messaging and video SMS

Consumer-oriented mobile

video services focuse on

entertainment and social

networking

Business-oriented mobile video

services emphasize enhanced

communications and collaboration

- Video training

- Interactive Voice and Video Response

(IVVR)

- Video sharing between a business and

its customers

Mobile marketing

QR Codes

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Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.itGrazie!

شكرا

21/12/2010

Fady Ramzy

Fady@interact.mobi

Mobile marketing:

@Cyberzizo

Linkedin: Fady Ramzy