mobile interactive marketing: qr codes & landing pages for skateboards

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Study Case: how to link OffLine & OnLine communication in the skateboard industry? http://ch.linkedin.com/in/fxcuissot/

TRANSCRIPT

Think Global, Sale Local in a Digital, Social & Mobile world

Case Study

CommunicationOffLine

Print POS

Event

CommunicationOnLine

Website Videos

Catalog Social Network

CommunicationOffLine - OnLine

Offline OnLine

How to create interactive communication ?

CommunicationOffLine - OnLine

Offline OnLine

Smartphone is the link between Offline and OnLine

Facts

• Smartphone’s equipment rate is 43%

• 58% of smartphone users uses it everyday

• 3/4 of them says that they can leave home without their smartphone

• 85% uses it for local information

Sources: my mobile planet - JDN - Asimove

CustomisedQR code How to link OffLine/OnLine ?

Mobile WebsiteDemo

Solution

Printed Ads

Events

POS

QR Codes

OffLine Tools Online Mobile

Product

Information

Content

Boost your relationship with your customers and prospects

CustomisedQR code Design Yours

Source: www.amicollective.com

CustomisedQR code Design Yours

Source: www.amicollective.com

CustomisedQR code Design Yours

Source: www.amicollective.com

Objective

Creative Content Store LocatorEngage

Integration in your products: Create instant interaction with your customers

& prospects

from Physical to Digital to Physical

MobileMarketing

Acquisition Customer Relation Engagement

Games, Facebook Fan BoosterApp Download BoosterQR Code + Mobile Contact& More…

Mobile WebsiteApplicationmCommercemCouponing, Entertainment & More…

Mobile WebsiteApplicationmCommercemCouponingUtilitaire, Entertainment & More…

Mobile Player

We develop your webapp, iPhone/Android app

You create your webapp

Create your QR code

Offer

Send text messages to your clients

Advertise on Mobile

Contact

Marc Lamarche / Co-Foundermarc@asimove.com / + 41 22 548 18 88 / + 41 79 817 75 286, Rue Côtes-de-Montbenon, 1003, Lausanne, Switzerland

François-Xavier Cuissot / Marketing Manager6, Rue Côtes-de-Montbenon, 1003, Lausanne, Switzerland

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