mobile-first strategy
Post on 13-May-2015
3.570 Views
Preview:
DESCRIPTION
TRANSCRIPT
Mobile-First Strategy(w/ thanks to Eric Schmidt & Amy Webb for the plugs)
Steve Buttry, Allbritton CommunicationsAmerican Society of News Editors #asne10
April 13, 2010sbuttry@allbrittontv.com@stevebuttry on Twitter
Slideshare.net/stevebuttry
Mobile-first strategy• Text messages• Email• Applications• Tweets, check-ins, other social media• Location-based news, info & commerce• Easy-to-use mobile web sites• Device-flexible (not device-agnostic)
Driving• How often do you buy a car?• How often do you drive, gas up, service
car, park?• Connect drivers with information they
need daily• Connect auto services with drivers
A mobile-first project
• Twitter hashtag• Photo contests• Text alerts• Liveblog• Map• Short code
Community going to distant event• Video of synchronized photos• Local ad sales• Mobile coupons to restaurants, bars• Collaborate w/ media in host city
Mobile-first strategy• Executives emphasize mobile priority• Journalists focus on mobile news & info
delivery & presentation• Tech staff focuses on mobile apps• Designers focus on mobile design• Sales staff meets business customers’
mobile needs
Mobile-first newsroom• Top editors focused on mobile
opportunities• Every staffer with smart phone• Mobile planning, emphasis in meetings• Designated mobile leader• Work closely w/ tech & sales staffs to
pursue mobile opportunities
What can you do?• Use Twitter on your phone. A lot.• Use Foursquare (don’t sync w/ Twitter) &
check in regularly (yeah, become a mayor).• Use several apps (including yours) on your
phone.• Lead company planning of mobile-first
strategy.• Appoint & empower mobile editor.
In meetings next week …• Plan mobile-first coverage of an event.• In routine planning meetings, ask about
hashtags, maps, short codes, Ushahidi.• Change front-page meeting to a mobile
planning meeting.
In mobile-first strategy …
Don’t let obstacles become excuses
top related