mobile apps: state of the industry

Mobile  Apps  MOBILE APPS

State of the Industry  

I.  Mobile Landscape

II.  General app trends

III.  In-app advertising

IV.  Insights & Predictions

AGENDA

Mobile App Environment

App use has grown 43% in the past 12 months, and is expected to continue growing.

APP SUCCESS

Users agree that apps should either make life easier or add value to their phones.

Ratings

Downloads

Retention

APP Success

New Category: Messaging Apps

Mobile-First Companies

Adver.sing  in  apps  

In-App Advertising

Currently the fastest growing advertising sector

Fastest growing ad sector

Trends

Ad spending rapidly increasing

Ads account for 13.7% of app revenue

Freemium Model to increase ad dependency

High reliance in social apps

Time spent on Media

Print TV   Internet   Mobile  Radio

Money spent on Media

Print TV   Internet   Mobile  Radio

Money spent on Media

Print TV   Internet   Mobile  Radio

Pros and cons

Banner ads ignored

Intrusiveness

Less expressive

CTR/KPI issue

New sector

Prefer ads to paying

Effective

Geo-targeting

High engagement

Pros and cons

Banner ads ignored

Intrusiveness

Less expressive

CTR/KPI issue

New sector

Prefer ads to paying

Effective

Geo-targeting

High engagement

Rich Media

Bribery

Product Placement

Effective Tactics

Rich Media

Rich Media

Rich Media

BRIBERY

PRODUCT PLACEMENT

PRODUCT PLACEMENT

Traditional supporting digital

INSIGHTS & Predictions

Where we see mobiles apps in the future

Insights and Predictions

Insights and Predictions

Insights and Predictions

Insights and Predictions

Insights and Predictions

Insights and Predictions

Mobile  Apps  THANK YOU