mobile apps at talentsprint tech podium - 28th august
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Mobile App Design
MAHEK MAHENDRA SHAH @mahekmshah
@mahekmshah
Polyglot: Kutchi (mother tongue), Gujarati, Telugu, Hindi, English & Italian !
Mechanical Engineer (BTech, IIT Madras) Energy & Design Management (MBA, Politecnico Di Milano)
!Currently spending around 61.8% of life’s time in Sleeping, checking out new products & reading novels (primarily sci-fi)
!Hobbies: Sleeping, Thinking & Traveling
@mahekmshah
This year’s book list !!
The Jesus Incident (current) by Frank Herbert Contact by Carl Sagan Ready Player One by Cline, Ernest The Left hand of Darkness by Ursula K Leguin The Dispossessed by Ursula K Leguin 1984 by George Orwell The Rest of the Robots by Isaac Asimov Ender’s Game by Orson Scott Card Blade Runner: Do Androids dream of Electric Sheep by Phillip K Dick India 2014 The Third Wave (next) !
Footprint !
Drove 4000+ kms in EU Toured 23* States in Indian Union (except Tripura, Mizoram, Nagaland, Meghalaya & Arunachal Pradesh) Other places: Australia, Nepal, UAE, Britain, Scotland, Wales, Italy, Slovenia, France, Switzerland, Hungary & Germany
!!!!!!
@mahekmshah
Timeline !Born, few weeks before Halley’s comet Joined Mechanical Engineering, IIT Madras, 2003 Winner, Robo Soccer, Mechanica 2004-2005 Winner, Google Events, Shaastra 2006 Exchange Student, University of Western Australia (+1 Discovery), 2006 Research Paper Approved, 2008 Derivatives Analyst & Product Head, Futures First, 2007-10 Engineering Consultant (Mechanical) for Project Oscar IIT Bombay, 2010 Startup, Active Analytic India, 2010-2012 MBA, Energy & Design Management, Milan, 2012-2013 Process Consultant, Barilla Grouppo, 2012-2013 Startup Consultant, FindYourItaly.com won Best entrepreneurship project, 2013 (Mobile) Product Manager, [x]cube LABS, 2013-2014 InstaSense (Aegis Graham Bell Award Nominee 2014), Brand Kinesis, FlypSell, Adbient Current: Process, Product & Mobility consultant
TODAY’S AGENDA
Telecom Sector & Mobile OS’s Overview
What is a Mobile Application?
Types of Mobile apps & users
Mobile App Pricing
Product Design
App Design Rules & Process
Demo, Exercise & Examples
Q & A
Mobile background & trends
INDIA (SOURCE: 2013 data, Ministry of Information and Broadcasting)
ITEM #
NUMBER OF WIRELESS TELEPHONES (URBAN)
873.37 million(545.36 million)
TELEDENSITY (URBAN)
73.5%(145%)
BROADBAND 15.19 million
ALL INTERNET SUBSCRIBERS 21.61 million
INDIAITEM #
ALL INTERNET SUBSCRIBERS 21.61 million
2018 (PROJECTED)(SOURCE: GOOGLE INDIA)
500 million
INTERNET USERS ADDED EVERY MONTH(SOURCE: GOOGLE INDIA)
5 million
2014 SMARTPHONE SALES(SOURCE: GOOGLE INDIA)
207 million
REPLACEMENT SALES 27%
PLATFORMSITEM #
ANDROID (2010) ~78% (22.5%)
APPLE (2010) ~16% (15.6%)
ANDROID MARKET SHARE (WORLD 2014)
CHINA 84%
EU 5 74%
AUSTRALIA 68%
USA 62%
PLATFORMS - INDIAMOBILE OPERATING SYSTEMS 2014 SHARE
ANDROID (2012)
44.75% (5%)
SERIES 40 (NOKIA) 20.65%
SAMSUNG 10.8%
SYMBIAN (2012)
5.68% (65.1%)
27% 2013 replacement sales
Mobile Apps
what is a mobile app?
!A mobile application is a software
application designed to run on smartphones, tablet computers and
other mobile devices !
“Product”
Types of mobile apps
Enterprise Apps Consumer Apps
Service Apps
Types of mobile apps
Native Apps Web Apps
Hybrid Apps
“By 2016, more than 50 percent of mobile apps deployed will be hybrid. Companies are under pressure from management and employees to develop and deploy mobile applications to accommodate mobile work styles and increase customer engagement”
“By 2017, 25 percent of enterprises will have an enterprise app store”
App users
Utility !
Phone - Calls & Messages Productivity - Emails & Tasks Gamers - Quizzes & Games Seekers - Information
App users
Usage !
High Usage - Data Addict Medium Usage Low Usage - Traditional
App pricing models
Free Freemium
Usage Paid
App Design Styles
Classic Modern
Flat Comic
–Officer Gris, Mission Earth: Voyage of Vengeance
“Take care of the details and the big problems will take care of themselves.”
1
2
350%
30%
20%
(Product)
App DesignUser Experience: Rule Number 1
!!
Provide seamless core service to user !!
Every product has Two Stakeholders !
You give something, You take something.
Examples !!
Whatsapp - Messaging Facebook - Connecting
Google - Email Flipkart/Amazon - Marketplace
(Product)
App DesignUser Experience: Rule Number 1
!!
Provide seamless core service to user !!
Every product has Two Stakeholders !
You give something, You take something.
We (users) get !
Convenience Affordable quality service
!They get
!User base Data base
Advertising foothold
(Product)
App DesignUser Experience: Rule Number 2
!Justice to Tangible & Intangible Aspects
!!
Navigation Features
!Look
Interface
Apple Microsoft Yahoo MailBox
(Product)
App DesignUser Experience: Rule Number 3
!Redundancy
!!!
Don’t repeat same thing twice or more deliver message minimally
Home
(Product)
App DesignUser Experience: Rule Number 3
!Redundancy
!P rinciple O f L east A ssumption
go back
(Product)
App DesignUser Experience: Rule Number 3
!Redundancy
!P rinciple O f L east A ssumption
– App Dharma
“It is easier to uninstall an app than trying to suppress notifications in settings”
4
(Product)
App DesignUser Experience: Rule Number 4
!Minimum Learning Curve
!!
COGNITIVE LOAD on USER !
APPSITEM #
ACTIVE APPS IN APP STORE 1.25 million
IOS APP SUBMISSIONS 1,364
ACTIVE APPS IN PLAY STORE 1.34 million
ANDROID APP SUBMISSIONS 28,892
(Product)
App DesignUser Experience: Rule Number 4
!Minimum Learning Curve
!!
COGNITIVE LOAD on USER !
(Product)
App Design
User Experience: Rule Number 5 !
similar UX across OS’s !
focus on Intangible Aspects…
you have no control over tangible aspects…
– Steve Jobs
“Consumers don’t know what they want”
DESIGN ANALYSIS
OUTPUT VISION ANSWERS, IDEAS
PROCESS RESEARCH, DEPTH SPEED, BRAINSTORMING
ASSETS KNOWLEDGE METHODOLOGY
RELATIONSHIPS PROCESSES
QUALITY METRICS ROBUSTNESS OF VISION VARIETY OF IDEAS
ATTITUDE CHALLENGING THE DOMINANT PLAYING WIHT EXISTING
IMPORTANCE OF DESIGN IN MOBILE APPS?
ITEM CHALLENGE
REAL ESTATE SPACE LIMITED, VARIED
USER TOLERANCE LOW
USER SWITCHING COSTS NEGLIGIBLE
USER ADDICTIVENESS MEDIUM
BRAND VALUE MEDIUM TO LOW
CONVERSION ELEMENTS DIVERSE AUDIENCE
DEMO
What is the worth of change in 1 Click less unlock screen design?
ITEM #
DAILY ANDROID ACTIVE USERS(SOURCE: JUNE 2014, GOOGLE) 1000000000
AVERAGE NUMBER OF TIMES A PHONE IS UNLOCKED? 25
AVERAGE TIME SPENT FOR ONE ADDITIONAL CLICK (SECONDS) 0.25
TIME SAVED, IF DESIGN IS IMPROVED (DAYS) 72338
AVERAGE LIFE SPAN OF AN INDIAN (DAYS) 23741
DAILY SAVINGS (INDIANS) 3.0
What is the worth of change in 1 Click less unlock screen design?
+ save thumbs campaign wont be needed
Thanks Q & A
Enough for now.
twitter - @mahekmshah
linkedin - linkedin.com/in/mahekmshah
“Build skills which the market needs” Because you have to adjust to market requirements and not vice versa
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