mobile and video and programmatic! oh my!

Mobile and Video and Programmatic

Oh my

It’s not easy to talk about programmatic video on mobile.

Taking on even one of these subjects can be a nightmare!

So, what’s the best way to approach this theme?

Why not

break it down and examine its parts?

When you think about it,

programmatic, video and mobile

are all connected,

kind of like...the 3 sides of a triangle!

Is actually a lovely triangle

full of hope and promise!

And what may seem at first like a

triangle of DEATH

Mobile Programmatic

Video

Let’s take a look at how we can

mathematically

validate each side of

our triangle and

prove these themes

are all associated.

How are MOBILE & PROGRAMMATIC related?

Mobile Programmatic

Video

Let’s start with the base of the triangle.

+60%

400%

3x

5x

Source: Smart AdServer

2x

on point

30%

5 X

doubled

Video

Programmatic Mobile

How are MOBILE & VIDEO related?

Mobile Programmatic

Video

42%

38%

34%

44%

Mobile Programmatic

Video

And last, but not least: VIDEO & PROGRAMMATIC

Mobile Programmatic

Video

32

¾

42%

28%

welL-oiled

Video Programmatic

Mobile

But what about the future?

41%

17%

33%

9%

Desktop Banners Mobile Banners Desktop Video Mobile Video

Yes, of course programmatic video on mobile has a future!

+71% +57% +47%

Today we have…

Native ads + Outstream

But In-stream is not enough!

PublishersAdvertisers

Ad Tech Companies

Thank You

About Smart AdServer

Be on the lookout for our new Vertical Video format on mobile. It’s coming soon!

USAMexico

Brazil

Argentina

SpainFrance

Germany

Italy

Poland

China